Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Define H2,H3 and H4 for e-commerce sites
-
Hi Everybody,
I was wondering what is the best way to define H2,H3 and H4 for e-commerce sites.
For example, I randomly chose an e-commerce site http://www.designerleds.com/products/high-power/
What would you suggest for H2,H3 and H4?
Thank you very much for your help!
-
Oh sorry, I didn't check any of the other pages. I would always create a unique H1 for every page. So not use the same H1 on every page as you want all of your pages to be as unique as possible.
-
Thanks for answering me. I read the discussion thread you mentioned and it was very useful and clarified a lot of things for me.
-
Thanks for your response Martijn!
For your suggestion for H1, "LED products" appears all over the site as it in the filter box so I would have the same H1 for all the pages on the site? Would that be beneficial for SEO?
-
Hi,
In the case of the site you've mentioned I would do the H1s like this:
H1: LED Products (yups, like the H2 is now).
H2: High Power LED.
H3: All the product names.Forget about the H4, I hardly believe this will still have any value to search engines.
-
If you are referring to a category page such as the link you provided, I would go for:
H1: Product Category
H2: Product Names
You probably won't need H3 or H4. Header tags should only be used for headings and subheadings, which means fields like product copy and prices should go under
or
.
This discussion over here might give you more perspective: http://www.webmasterworld.com/ecommerce/4292160.htm
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H2 tags always recommended? Or ok without?
Is it ok to have no h2 tags? There are no "keywords" relevant to the product in these example h2 tags. Also, is it ok to not have a PRODUCT DESCRIPTION header, or is it better with that header? It's for a "product page". Examples: <h1>Used Bow Front Desk With Mahogany Laminate</h1> <h2 style="display:inline;">QTY:</h2> 3 - <h2 style="display:inline;">Manufacturer:</h2> Hon <h2>Product Description:</h2> <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p> OR (no h2 tags or product description header at all) <h1>Used Bow Front Desk With Mahogany Laminate</h1> <p>QTY: 3 - Manufacturer: Hon</p> <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p> I prefer the last one as it's much simpler, but I'm curious if search engines would prefer the existence of h2 tags in the first version. Thanks,
On-Page Optimization | | NRSmart
Todd0 -
Thoughts on archiving content on an event site?
I have a few sites that are used exclusively to promote live events (ex. tradeshows, conference, etc). In most cases these sites content fewer than 100 pages and include information for the upcoming event with links to register. Some time after the event has ended, we would redesign the site and start promoting next years event...essentially starting over with a new site (same domain). We understand the value that many of these past event pages have for users who are looking for info from the past event and we're looking for advice on how best to archive this content to preserve for SEO. We tend to use concise urls for pages on these sites. Ex. www.event.com/agenda or www.event.com/speakers. What are your thoughts on archiving the content from these pages so we can reuse the url with content for the new event? My first thought is to put these pages into an archive, like www.event.com/2015/speakers. Is there a better way to do this to preserve the SEO value of this content?
On-Page Optimization | | accessintel0 -
Linking to External Site In Nav Bar
Hi, we are a celebrity site but also own a separate sports site with its own URL. We have a link to that site in our Nav bar. Are we being penalized by having that link? thanks
On-Page Optimization | | Uinterview0 -
How to peroperly use h1 , h2 and h3 tag on your website.
Is it better to have different h1 for each page or have the same h1 across the site. I am using h1 fin wordpress for beside that I have 4 more h1 in the same page how to properly use h2 and h3 can we have muliple h2 on a page. what would be an ideal hx tag order be ? h1
On-Page Optimization | | conversiontactics
h2
h2- h3 h3 If anyone can provide some answers Many thanks0 -
Anyone knows h1, h2, h3..h6 plugin for wordpress?
Can anyone share which is the good plugin of wordpress for header tags?
On-Page Optimization | | surajrathore0 -
How to avoid keyword stuffing on e-Commerce Category pages
Hi, I'm optimizing a large, consumer electronic e-commerce superstore. Based on client's choice of keywords, I'm using product category pages as my target urls. Because of the proprietary CMS structure, product names and titles, featured on my landing pages (product category pages) create a keyword overkill, affecting various ranking factors. For example, one of the target urls / landing pages, dedicated to a specific product category, mentions the keyword over 190 times because of so many product titles in the "body" section. Would inline "rel="canonical" help? If yes, what part of the website should it "canonize"? If rel="canonical" is not the answer, what strategies would you suggest? Thanks!
On-Page Optimization | | dimanyc0 -
Sequence of heading tags (H1, H2, H3, etc) important?
Meaning heading tags (H1, H2, H3, etc) are a critical part of good on-page optimisation. Fair enough. It helps humans and bots make sense of a page's content. 3 questions regarding implementation of heading tags: Should heading tags appear in sequence in the HTML code. I.e. H1 first, then H2 lower down, etc.? Can the page contain more than one H1 tag? Can the page contain multiple H2, H3, H4 tags?
On-Page Optimization | | AndreVanKets1 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770