Google Product Listing Ads and SEO
-
Would using the same product descriptions that are on an e-commerce website for it PLA campaign count as duplicate content? Ideally, would we want to alter the product description?
-
Thanks!
-
thanks!
-
There will be no issues. There aren't any with regular AdWords ads and there won't be any in this case. Updating PLA content is essentially updating for search terms/phrases, similar to both PPC and SEO.
Using the same information, assuming it has strong search potential, will not impact anything outside of creating consistency of info for the user. You should be fine as long as everything is accurate.
-
I absolutely wouldn't worry about using the same product descriptions for your PLA's causing duplicate content issues. That being said, optimizing Ad copy is always a good thing. If you tweak your PLA descriptions and they convert better, then, woohoo! Might make for some interesting A/B testing....although, I don't know how you could do it simultaneously in Google without actually creating duplicate product listings with different SKUs. Otherwise you'd have to test them one at a time, which wouldn't probably give you scientific results.
No, I wouldn't worry about duplicate content at all with these. They are paid ads...different animal.
Hope that helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my product trending country is Australia while i am based in US .so for analyzing SERP should i change my search setting to Australia or go with US?
I selected an affiliate keyword .now the next step is to analyze the SERP and look for competitor .if my current search setting is US and google trends show that my product is trending in Australia ,so should now i change my search setting to Australia or go with US?
Keyword Research | | Niu843jr0 -
Google Planner monthly keyword search vol. vs SEMRush
Hi, This is an example but if I enter 'architect This is an example but the same thing happens with most keywords - if I enter 'architect cornwall' into Google Planner it tells me there's 90 searches per month. If I enter this into SEMRUSH it tells me there's 320 searches per month. Can anyone explain the difference here - and is one more accurate than the other? Better still is there tool that's more accurate than either of these? I'm completely new to this by the way and the answer is probably obvious. Thanks!
Keyword Research | | CamperConnect140 -
Remove poor performing pages, or leave for google?
Hi - we have a few old pages on our site which were created for SEO purposes a long time ago. They are pretty poor pages and we are rewriting them. However some are no longer relevant. We score "F" on those pages and I imagine google won't like them. Should we delete the page and redirect nicely to the home page, or leave the page there, but remove it from our site? What is best practice for removing old content? Many thanks
Keyword Research | | Rj-Media0 -
Google trends quota's limit?
Hi Mozers, I've a problem with Google trends tool : after 5 searches, I reach the "quota limit". Have you the same issue? Do you use other tools "similar" to Google trends? SEMrush,...? Thank you for answers Regards, Jonathan
Keyword Research | | JonathanLeplang0 -
How do you determine whether to pursue keywords suggested by Google Instant?
I have heard that a good source of keyword suggestions is looking at what pops up as suggestions when you start typing into Google. My question is how do you know if it is worth your time to create content around those suggestions? If you enter these suggestions into Google's Keyword Tool, often there is no data on search volume.
Keyword Research | | ProjectLabs0 -
SEO research via Google Adwords
I've read several times of this technique for determining if a particular keyword phrase is worth the effort of optimizing for in organic search. In Adwords create an Ad Group with a single exact match keyword phrase and let it run in Adwords until you have enough clicks to measure valid results (I've often heard 200-300 clicks). If you are unable to convert the search term via paid search, the theory goes, it's probably not worth the effort to rank top 3 for that phrase and you should put your efforts elsewhere. Do any of you use this strategy? If so, have you found the results to be pretty consistently accurate? Thanks, Mark
Keyword Research | | DenverKelly1 -
Keywords for homepage and product categories
My homepage explains the different electrical equipment our company sells, our main product category page also does the same but in more detail. I'm stuck where I feel the homepage and product category page need to be optimised for the same keyword except the homepage needs to be optimised for our company name too. Was anyone else in the same situation as me and how did you choose the right keyword between two pages that have the same message?
Keyword Research | | Seaward-Group0 -
How does Google treat the symbols ® and ™ if they are part of keyword?
For example: As a keyword, is "Cisco®" the same as "Cisco"? I tried a couple of things to find out: 1. I put both keywords in Google adwords tool. Google displayed search volume data only for Cisco. That means it ignores the ® symbol. 2. I typed in Cisco® and Cisco in Google search. of SERPs are the same. And the first page results are almost same excpet for Google Places listings. Based on above two observations, I think that Google treats Cisco® and Cisco in the same manner. So if we optimize a page for Cisco®, we will get benefit for the keyword Cisco as well. Does anybody has any other experience? (Note: the keyword used here(Cisco) is just an example. Thanks, Supriya.
Keyword Research | | Amjath0