"Local Search Volume" For what period (is it a month?)
-
When I look at the heading "Local Search Volume" or, "Global Search Volume...
Are these figures for 1 month (that's what I'm assuming)
Thanks
-
I would read through this documentation: https://support.google.com/adwords/answer/3141229?hl=en - but as far as I can tell in there, it's average monthly search volume.
This additional page (https://support.google.com/adwords/answer/3022575) offers the following explanation;
- Average monthly searches ("Avg. monthly searches"): The average number of times people have searched for the exact keyword based on the location and Search Network targeting that you've selected. We average the number of searches for the term over a 12-month period.
-Dan
-
Dana, are you sure this is not an average. All the data retrieved from the Google Adwords API where you can get the data from is based on an average for the last 12 months as the documentation says.
-
FWIW, I find these numbers-without-units in many of these reports not particularly helpful. Like many others here, I use multiple sites including GA, Moz, Raven Tools, and SemRush and far too many columns are lacking units. NASA and Lockheed crashed the Mars Climate Orbiter in 1999 because they were too lazy to include units. Apparently the programmers who are generating these tables did not have my college professors.
Best,
Christopher -
Yes its for a month
-
Yes, this stat is for one month, but it's important to know that it's not an "average" of several months. It's for the most recent month. If you want to see trending for previous months you have to export the data into Excel. This can be an important thing to consider if your business experiences a lot of seasonality or if perhaps you are launching a brand new product that may not have any volume right now, but has significant potential for a lot of volume going forward. It's also important to know that it's local search volume based on your Google Adwords account settings (assuming you are using the new Keyword Planner tool). So if you're settings target only the US, then that's all you are going to see.
I hope that helps a bit. Cheers!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to uncover GA "Not Provided" organic keywords?
Hello, Google Analytics has a lot of keywords which are tagged as "Not Provided" So how can i uncover what these are? Otherwise how do i know which organic keywords are doing well or not?
Reporting & Analytics | | Riz_Khan0 -
"index.htm" for all url's in google analytics
I don't have this issue with other wordpress websites, only this one website, and I don't know what's causing the issue: Google Analytics is adding an "index.htm" to every single page on the website. So it is tracking the pages, I see no errors - is it tracking the right page? When I click on the page link in a report, I naturally go to a "404 page not found" since the website address isn't "www.example.com/rewards/index.htm" - but instead the actual address would be:
Reporting & Analytics | | cceebar
"www.example.com/rewards/". I have navigated to View Settings in GA to insure "default page" is empty. Although adding anything else to this field does not effect the page url in analytics reports either. Could it be htaccess file - or a plugin effecting the htaccess file?_Cindy0 -
Lots of missing main keywords from Search Console
Hello Moz Community, A while back I noticed in Google Search Console that the volume of impressions and clicks dropped off a cliff. I also noticed that this was for primary head keywords that generally had a decent volume of impression share. The natural initial reaction was 'oh, I must have lost those rankings' but upon checking I realized these rankings are still in existence. Admittedly most are page 2 or 3, but still within the confines of being captured in GSC. Is there a logical reason why these keywords have just gone from search console? An example keyword would be something like 'online football management game' and the website is https://www.worldelitesoccer.com There is 0 queries in my search console data that includes the word 'football'. Thanks, Ben
Reporting & Analytics | | melaniedsg0 -
Domain Authority and Links drastically decreased in less than a month
I'm fairly new to SEO, and am left completely perplexed about why our two SEO client's links and DA decreased so drastically in so little time. Looking at their stats on Moz, between May and June, their DA's went down by 3-5 (which, they were fairly low to begin with), and external links were halved! This is rather concerning to me as building their external links has been my focus for the past few months for both of them. There are a number of tweaks that I could make to site structure in terms of meta descriptions and page title length (though I can't fix that as the clients want to keep the titles as is), however there are no critical errors. I have also placed a lot of filters on both of their Google Analytics pages as they were getting what I just now realized was a ton of spam, though I don't see how that would affect anything. I just can't imagine what lead to all of those external link suddenly dropping. I imagine the drastic drop in those lead to the DA decrease, but again, I'm very new, so I'm not certain. Any help at all would be greatly appreciated. I have been panicking quite a bit since I've seen this!
Reporting & Analytics | | everestagency0 -
How can I easily combine moz page difficulty, google search volume and SERPS position?
I want to produce an excel spreadsheet that I can use to identify the best use of my content Writing time. So Looking at a keyword list I want Current SERPS to show me where I am now? moz page difficulty score to show how hard I'll have to work google traffic estimate so that I can see the potential payoff. I can can generate all these separately but combining them is a huge time waster as invariably the results don't come back in quiet the same order and a line by line check is required. Part of the reason for doing this is keyword exploration so that we can find new niches by generating hundreds or thousands of keywords to test.
Reporting & Analytics | | Zippy-Bungle0 -
Does GWT "Fetch as Google Bot" feature affect crawl rate?
Hello Mozians, I have noticed many people saying using GWT fetch as GoogleBot can affect your crawl rate in future, if used regularly. Though, i am not very sure if this is true or just another stale SEO myth. As currently GWT provides a limit of 500 URLs to fetch every month. I hope my doubts will be cleared by the Moz community experts. Thanks!
Reporting & Analytics | | pushkar630 -
Moz is showing different "errors" than Webmaster tools
I have set up my Moz campaign and the crawl errors are showing multiple duplicate content and page titles however when I check my webmaster tools data, these errors are not showing up. Is this normal and who should I listen to?
Reporting & Analytics | | LabelMedia0 -
Google Analytics "Undetermined" Keyword
Google analytics is suddenly showing a new keyword "undetermined". Traffic Sources > Sources > All Traffic with the primary dimension set to Keyword. It's currently our 13th keyword and it is displayed without parentheses around that you see with (not provided) or (not set). Anyone have any idea what this is? Thanks!
Reporting & Analytics | | Morris770