Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Content Development
    4. Blog Posts: 1 link per 125 words?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Blog Posts: 1 link per 125 words?

    Content Development
    7
    10
    1441
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • KempRugeLawGroup
      KempRugeLawGroup last edited by

      I've seen this "1 link per 125 words" for blog posts suggestion pop up a variety of places. I wanted to know if that's "correct" or a best practice? In my posts, I generally write between 800 to 1200 words with about 4 to 6 links in the body of the post. However, (and this may be a problem) I add about 13 links in my closing paragraph, "if you have any legal questions, etc etc, click here for your "Tampa personal injury attorney, Clearwater Personal Injury Attorney, etc etc for all the areas we practice in related to that blog post."

      Should I stop doing that? Does that come off as spammy? (The blog is hosted on our site, if that matters for this question at all).

      Thanks,

      Ruben

      1 Reply Last reply Reply Quote 1
      • BBuck
        BBuck @KempRugeLawGroup last edited by

        If it is natural, and all about UX, then there is nothing to worry about, in my opinion. Sounds like you are doing a great job!

        1 Reply Last reply Reply Quote 0
        • KempRugeLawGroup
          KempRugeLawGroup @DougRoberts last edited by

          I think people misinterpreted my question. I didn't "start boiling articles down to numbers," I just posted what happens to be the averages for my posts. When I write them, most come out to about 800-1200 to answer the question, and I end up citing about 4 to 5 sources. When I saw a few "1 link/125 word" suggestions, I wanted to see if there was any validity to that and if the numbers that I naturally produce could be a problem...other than the footer links, of course. I now see why that's a problem.

          1 Reply Last reply Reply Quote 0
          • KempRugeLawGroup
            KempRugeLawGroup @EGOL last edited by

            I get why I shouldn't use the footer links anymore, but I don't understand the comment 'sounds like a great way to get a Penguin attack." For my posts, it takes about 800 to 1200 words to answer the topic, and I usually end up citing/linking to 4 outside sources. I don't plan on this framework, but that's basically the average.

            Are you saying the posts have too short a word count or there are too many links? Yes, I do understand I should be focusing on content and ux first and foremost, but since you said that in relation to the number I gave, I was wondering if that triggered some red flag I need to know about.

            Thank you for your advise and input. I appreciate it very much.

            Ruben

            BBuck 1 Reply Last reply Reply Quote 0
            • EGOL
              EGOL @DougRoberts last edited by

              Doug says... "Ignore the links"....  I agree....

              If this is an "on site" blog you should be focused on the message.  You should be blogging to educate your readers or present your point-of-view.  Link to another page on your site only when needed or when you want to let the reader know that you offer a service (and this should be limited to genuinely relevant links).

              Blogging on your own site isn't about generating links to other pages.  It is about demonstrating your expertise.  The links that you should be after is the ones that people read what you have to say, are impressed by it, and link to it from their own website because what you have said is so important that they want THEIR readers to know about it.

              1 Reply Last reply Reply Quote 1
              • DougRoberts
                DougRoberts @EGOL last edited by

                Got to agree with EGOL here. As soon as you start boiling articles down to numbers like this you're going to lose. There's no magic formula that will protect you from bad copy.

                Ignore the links for a moment. Think about how your blog post is going to help promote you business/service. Is it being posted somewhere your target audience are going to read it? Is it useful/interesting to that audience. What's the one thing above all else that you want the reader to do once they've read the article...

                EGOL KempRugeLawGroup 2 Replies Last reply Reply Quote 2
                • EGOL
                  EGOL last edited by

                  I've seen this "1 link per 125 words" for blog posts suggestion pop up a variety of places. I wanted to know if that's "correct" or a best practice?

                  Where are you reading this stuff?   I wouldn't read that author any more.

                  In my posts, I generally write between 800 to 1200 words with about 4 to 6 links in the body of the post.

                  Wow... that sounds like a great way to get a Penguin attack.

                  However, (and this may be a problem) I add about 13 links in my closing paragraph, "if you have any legal questions, etc etc, click here for your "Tampa personal injury attorney, Clearwater Personal Injury Attorney, etc etc for all the areas we practice in related to that blog post."

                  I would stop doing this right away.

                  DougRoberts KempRugeLawGroup 2 Replies Last reply Reply Quote 3
                  • GPainter
                    GPainter last edited by

                    Hiya,

                    Firstly it depends if you are linking out of your site or keeping the linking pointed inwardly. Google recently decided it didn't like press releases and guest postings (which upset a few people!) so don't put all of your guest posts in one basket!

                    For me I'm of the opinion (or style of content marketing) that blog posts should be about the content not the links (obviously its still good to link to things relevant to the post). You should make a blog post that will want people linking to it.
                    I would say keep links natural looking.

                    Hope this helps and best of luck.

                    1 Reply Last reply Reply Quote 0
                    • AndersS
                      AndersS last edited by

                      Hi Ruben!

                      I would say that this seems a bit "too much". How about adding a "location" area to the site, and link to it from some sort of main menu instead? Or perhaps one location area to every law section?

                      Best regards,

                      Anders

                      1 Reply Last reply Reply Quote 1
                      • RobMay
                        RobMay last edited by

                        Yes, it looks spammy too and really isn't helpful to users and visitors who are reading the information you are writing and sharing. Don't scare your users away with spammy looking links. It's probably affecting the on page elements as well as constantly reproducing the same (internal or external links) on all these blogs posts. These type of 'footer' links at the bottom of all the posts also look spammy to the engines. If you do keep them there, select only 1-2 that are of importance and rel=nofollow the others. I

                        My recommendation if to link naturally inside the site and blog. Don't just link to yourself., your products, or your pages. Be bigger than that 🙂 Link to other outside sources as well. Don't be afraid to expand on the type of links you use inside your content. Most people are, but when you link intelligently, and for the benefit of the user, the page's performance, click through, time on page/site, etc will improve. It's a win/win for you and your users experience. Not only will you see in time that you are linking to other really valuable sources for your clients, those sites will be watching who is linking to them, and might garner the attention of the staff there for a natural link mention on their site, or request for a 'quest post'.

                        Hope some of that helps! Cheers 🙂

                        1 Reply Last reply Reply Quote 2
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • Ali_DeLeg

                          Blog post generating irrelevant traffic. What should I do with it?

                          I have a blog post that has been generating more than 75% of my website's traffic month over month.-averaging about 1000 views a month. Awesome that so many people are finding and benefiting from this post, however it is really skewing my traffic. I have an 87% bounce rate, and I'm only ranking in terms related to this post as opposed to industry related terms. I'm not sure what to do with this blog post. I want to be able to better evaluate my website's performance and be sure I'm targeting the right audience in order to gain more leads. Would a 'noindex' or 'nofollow' be appropriate here? Thanks!

                          Content Development | | Ali_DeLeg
                          0
                        • Sequelmed

                          Content Writing - it should be for the main corporate site, blog or for social media?

                          Hi There, I have my main site : example.com and a related blog https://blog.example.com/ My management does not believe frequent content posting on the example.com My Queries 1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has? 2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help. 3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it? Hope somebody will enligten me caught in catch 22. Regards Tanveer

                          Content Development | | Sequelmed
                          1
                        • SEO5Team

                          Recommendations on the URL Structure When Posting Blogs

                          Sites are adopting different URL structures for posting blogs (examples below). Quicksprout ( www.domain.com/dateposted/blogposttitle) Moz (www.domain.com/blog/blogposttitle) SEO Book (www.domain.com/blogposttitle) What do you recommend?

                          Content Development | | SEO5Team
                          0
                        • RosemaryB

                          How Are You Handling Blog Posts/Author Pages when Employees Leave the Company?

                          What do you believe to be the best approach in handling blog content for employees once they have left the company? We don’t want to remove the blog posts so they need to stay, but then there are the author pages. This gets tricky because the CMS ties the blog post to the author. One approach might be to change the author’s name to the Company’s name to get around author pages for people no longer with the company. It’s kind of tricky because the blog posts won’t have the same credibility if they don’t have a person’s name/photo associated with the post.  We could leave the blogger’s page and list him as a “Contributing Author” once he’s left the company. Thoughts?

                          Content Development | | RosemaryB
                          0
                        • ithvac

                          Difference in Forum and Blog for SEO

                          I was pushing my employer to agree to switch to add a blog onto our site and he asked me, what is the difference between the blog and a forum for SEO purposes. Besides the general look and feel and a forum being more community oriented, is a blog better than a forum for seo, and if so, why? It can be vice-versa I just need to fully understand this myself so I can begin to work on one and explain it to my employer. If anyone can provide any insight, it will be much appreciated.

                          Content Development | | ithvac
                          0
                        • gallreddy

                          How many words should be placed on a home page, category pages, and product pages?

                          To optimize content for a website, how many words should be provided for a home page, category page and a product page?

                          Content Development | | gallreddy
                          0
                        • AndreB

                          Should I publish several blog posts at once or stagger?

                          I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time. The comments are closed.

                          Content Development | | AndreB
                          0
                        • BobGW

                          Simple question: How many words optimal for blog posts

                          Hello, We're adding a blog to one of our sites. How many words should be in a blog post for it to be optimal for the search engines? If it varies from industry to industry, please give a couple of examples. We were going to do 500 words but that seems a bit long. Thanks!

                          Content Development | | BobGW
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.