Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Content Development
    4. Posts vs Pages and Rankings Differ Greatly

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Posts vs Pages and Rankings Differ Greatly

    Content Development
    4
    9
    1308
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • GYMSN
      GYMSN last edited by

      I use wordpress for most of my sites and generally have a post 'news' section.  What I've noticed is that just about every time a post will always rank much higher and much faster than a 'page'.

      As long as I don't let it get buried in the news archives it continues to rank well, better than if I were to create a 'page'.

      Is there any sort of reason this might occur?  I'd like to be able to just create 'pages' but at this point in time it makes no sense.

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL @GYMSN last edited by

        Lots of my news posts were announcements of a much more detailed article that was posted on a "page" of my site.  Because my blog got eight to ten posts per day the post pages would be quickly buried deep in the blog.  The article pages were evergreen content.  So, I would redirect those posts to the article page.  I thought that it helped rankings.

        I don't consider it blackhat because the newsy nature of the posts made them of "temporary value". We deleted and redirected thousands of post per year.

        1 Reply Last reply Reply Quote 1
        • GYMSN
          GYMSN @GYMSN last edited by

          Right.  I was just thinking and I don't know if this is blackhat but because the news posts always rank better than pages, I'm going to test 301 redirecting a news post to a new page and see what happens.

          Normally I would just leave it be, but I would like to set up navigational columns within these posts and can not do so because of their structure.

          Basically:  Make a news post => let it rank for a week => 301 it to its permanent 'page' home.

          This is not something I would normally do except for somewhat aged sites where not much new static content is added...

          1 Reply Last reply Reply Quote 0
          • EGOL
            EGOL @GYMSN last edited by

            Up until about six months ago I had a blog that was focused on news content.  The blog got several posts per day of very fresh news.  New posts on that blog would be indexed within moments and land on the first page of google - sometimes in difficult SERPs.  The rankings would stick for a while - not more than 24 to 48 hours and then quickly slip down the SERPs and disappear.

            My guess is that google recognized the "newsy" nature of that blog (lots of queries with "news" as the keyword) and would give that blog short-term good rankings for queries that were getting a surge in volume.  Again, that is a guess. But I saw the same treatment that you described.

            1 Reply Last reply Reply Quote 1
            • GYMSN
              GYMSN @EGOL last edited by

              EGOL - Any way to tell google that for the 'pages'.  🙂  Or, do they just categorize 'posts' to deserve this and rank higher even if they don't deserve the freshness/news boost?

              EGOL GYMSN 3 Replies Last reply Reply Quote 0
              • EGOL
                EGOL last edited by

                This could be cause by "query deserves freshness".

                GYMSN 1 Reply Last reply Reply Quote 0
                • GYMSN
                  GYMSN last edited by

                  Hi guys, thanks for the input.

                  Sean - The url structure is the same, except for it is in a /news/ folder and I tend to leave the path the same as the page title (for whatever reason that actually helps it even if its long).  But not using any time sensitive permalinks on any of the sites.

                  Sha - I definitely hear what you're saying, when we are the first to post about something it definitely continues to rank highly even after the competition comes in.  The thing is, we could put up a 'page' and it wouldn't.

                  Just seems to make no sense how google treats posts vs pages whether they're in G news or not.  I haven't tried it, but I'm pretty sure I could just post a 'post' with no content and it would rank good whereas a 'page' wouldn't get indexed likely.

                  1 Reply Last reply Reply Quote 0
                  • ShaMenz
                    ShaMenz last edited by

                    Hi GYMSN,

                    The most obvious explanation would be the content itself.

                    If you are following the general idea that pages are for "evergreen" content and posts are for "news", then it follows that the content in your posts tends to be much more topical than that in your pages.

                    If the content happens to also be timely (appears before others), fresh (up-to-date) and well written/good quality, then it should rank well and may even have a little potential for virality if very topical.

                    This would easily explain a significant difference in rankings.

                    Hope that helps,

                    Sha

                    1 Reply Last reply Reply Quote 0
                    • Sean_Dawes
                      Sean_Dawes last edited by

                      How are your permalinks setup? Posts typically have a dated url structure which could add to their freshness for the site. It is also argued one of the things you should do with post permalinks is move away from that url structure if you want your post urls to rank for a period of time.

                      Outside of that it really has to do with the site. Are posts given any better visibility from an internal linking standpoint? Are their technical aspects different? title tags, h1 tags etc?

                      You need to write out every different aspect down and start thinking of what it can be.

                      1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • MarketAPeel

                        Page Authority

                        content marketing page authority

                        I feel like I'm wasting time by going out and creating backlinks for a new page to increase page authority, especially when I've already got the domain link for domain authority. In your opinion, how important is it to go out and create back links for a page? - am I wasting time I could be using towards creating more great content? Shannon Peel
                        Telling Stories about Women
                        MarketAPeel

                        Content Development | | MarketAPeel
                        1
                      • Ali_DeLeg

                        Blog post generating irrelevant traffic. What should I do with it?

                        I have a blog post that has been generating more than 75% of my website's traffic month over month.-averaging about 1000 views a month. Awesome that so many people are finding and benefiting from this post, however it is really skewing my traffic. I have an 87% bounce rate, and I'm only ranking in terms related to this post as opposed to industry related terms. I'm not sure what to do with this blog post. I want to be able to better evaluate my website's performance and be sure I'm targeting the right audience in order to gain more leads. Would a 'noindex' or 'nofollow' be appropriate here? Thanks!

                        Content Development | | Ali_DeLeg
                        0
                      • TapGoods

                        Blog.site.com vs site.com/blog

                        Which is better for SEO: blog.site.com or site.com/blog.  In other words, is it better to have the blog running in a subdomain or as a director within the main site?  Right now we are running as a subdomain, but want to be sure Google isn't considering that a separate site.  The blog shows up separately on Google Analytics, which makes me think site.com/blog is better if for no other reason, it would give our domain greater traffic. Not sure if this matters, but some site info: our site is a sharing economy tool for renting your stuff we are running the blog on Wordpress blog traffic is about 5% of total traffic

                        Content Development | | TapGoods
                        0
                      • DemiGR

                        At what point to stop comments on a blog? Do too many comments hurt the page?

                        I have a page that's ranking pretty well, and driving sales.  That page is starting to get 10+ comments per day and is starting to get quite long.  I was wondering if there is a point where I should disable the comments?  My gut tells me that people interacting with the page, and Google seeing responses with the users SHOULD be a good thing not bad.  But, then I think that a majority of the content of the page is no longer the article, but the comments. All the comments are good, non spammy and directly related to the topic.  People just asking questions, etc.  Good engagement, I should be happy right?

                        Content Development | | DemiGR
                        0
                      • 74andsunny

                        Is it okay to delete old blog posts?

                        Hi All, I'm doing some SEO work on an entertainment (movies/tv/gaming) blog that started in 2011. Their recent articles have gained some popularity due to improved content and marketing, but there is some old stuff from the early days that was poorly written and gets virtually no traffic. These are mostly old news pieces. Out of approximately 10,000 articles, about 1,000 are receiving the lions share of the traffic. I feel like their good content is getting bogged down in a sea of crap. Would there be any harm in deleting some of those old posts? Is there a best practice for culling content? Thanks!

                        Content Development | | 74andsunny
                        0
                      • Studio33

                        How long should a quality blog post be?

                        How long should a "quality" blog post be?  General advice seems to be that a 300 word post just won't cut it, but advice on the optimum length is vague.  I appreciate that all posts are different but is there a rule of thumb, is 1000 words good and 1500 too long...or should they are all aim to be 2000 words? Also with regards to pictures in blogs, can they just be taken from the web or are there sites that I should be using to source the pictures? Thanks

                        Content Development | | Studio33
                        0
                      • gallreddy

                        How many words should be placed on a home page, category pages, and product pages?

                        To optimize content for a website, how many words should be provided for a home page, category page and a product page?

                        Content Development | | gallreddy
                        0
                      • eworld

                        How many pages is too many to add to a site at one time?

                        I have quite a bit of excellent content articles at my disposal and we would like to increase the number of pages on our site. I could, theoretically add 100's of pages at a time. Does anyone have a good sense of how much content added to a sight in mass looks bad to Google? My plan is to add approximately 50 pages a week to our site, which already has 4000 pages of content. This is relevant content, since we are a custom writing service and all topics are covered. Our content is what gives us great organic hits and orders. However, I would like to add more than 50 a week...how many is too many? Thanks and I appreciate thoughts and feedback! Karen

                        Content Development | | eworld
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.