Adroll for Retargeting Campaign
-
Hi guys,
Wondering if anyone can comment on their experience using Adroll, especially in terms of it's performance in comparison to Google Adwords retargeting campaigns.
Thx!
-
Hey David!
I manage all of our retargeting and online marketing efforts here at Moz. We actually use AdRoll so we might be a little biased.
With that said, I've had nothing but great experiences with AdRoll. As John mentioned above, in order to run retargeting ads through the Facebook Exchange, you have to go through one of the ad partner networks. So, that's one major advantage right there of running with AdRoll over Google Remarketing.
We've seen amazing results with CTR's of 3-10% on Facebook retargeting ads (especially newsfeed ads) so I highly recommend at least testing it.
I also agree with John that AdRoll's customer service is fantastic. We have a dedicated account team there who is super responsive and all around great folks to partner with.
Hope that helps!
-Justin
-
We've been using Adroll for a few years now, and I can say we're very happy with them. Their performance is on-par with Google Adwords. We're now using them also to get our retargeting ads into Facebook (including in news feed ads), and we're seeing good results from those. You can't set those up without an ad partner, so it was nice for us that that relationship already existed.
Adroll, vs. any other company I've worked for in the online advertising space, has the best reps I've ever worked with. They get back to me the same day when I write to them, with detailed intelligent responses. They take appropriate and timely actions to make optimizations in our account.
As far as I know, none of the retargeting platforms are completely self service which in general I strongly prefer. With Adroll, I don't mind as much, as the reps are so responsive.
Also, I met with their head of product not too long ago, and they have some really cool things in their pipeline over there that I think will contribute even more to our success through their platform.
-
Good Morning David,
Thanks for your interest! We're more than happy to connect you with current customers in your industry who will let you know how their retargeting is going. Please email Jonathan at social[at]adroll[dot]com for more info.
All the Best,
AdRoll
-
I've been eyeing them too. My only experience so far in in having their re-targeting follow me around the web. Just chiming in to keep an eye on what responses you get.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge Drop in Shopping Campaigns clicks
Anyone else experiencing a huge drop in impressions/clicks? we noticed on Friday a sudden drop with impressions/clicks on multiple shopping campaigns which have been running very successfully for a number of years, we have checked merchant centre for any errors or warnings, also checked our feed everything looks OK apart from the extreme sudden drop. All our search campaigns are performing as normal, our natural rankings are also perfectly normal, just affecting shopping campaigns, we cannot figure out why. Anyone else seen any extreme changes with shopping campaigns recently? We are based in the UK
Paid Search Marketing | | Haz0 -
How to improve good ppc campaign?
Hi guys, I'm managing PPC campaign for one of my client.
Paid Search Marketing | | EdmondHong87
Its locksmith campaign in the US, so you can imagine that the competition is very high. We are getting really good results. almost 50% conversion rate, all the keys are in average position of 1.5, the quality score is high (between 6-10),Search Lost IS, is really low. Everything split to group, zip code, cities, for mobile or desktop... basically everything is going really well. BUT as we always want to increased the results and like all if us we have the presser from the client to improve and get more results, i feel that im a bit stuck. What other stuff i can do to improve\extend the campaign ? Any tips are more then welcome!0 -
Adsense vs Adroll Remarketing
I have a current Adroll program running for the company I work for. We recently began using Adsense again as well. My questions is, what is the overlap of these 2 networks? I know you can select an option in adroll to have it not advertise on the Google network, but how large is that overlap? And are there benefits of using both programs simultaneously (just a larger reach)?
Paid Search Marketing | | nat88han0 -
How do I find AdWords campaign and adgroup ID numbers?
Is the only way to get them through the AdWords API? If so, how do I do that?
Paid Search Marketing | | Ericc220 -
How long does it ramp up a PPC campaign?
I was speaking to a SEO the other day. He is going to be working on an ecommerce site soon. I was suggesting that he might want to augment his SEO efforts with PPC in order to be able to show some results in the near term, as it would most likely take some time for his SEO work to be showing results. His response was that while he hasn't utilized them as much, he's found that it can take 3-6 months to get a PPC campaign to really make money. I'm just curious if you guys feel that this is an accurate statement?
Paid Search Marketing | | brettgus0 -
What audience size do you need for a successful retargeting campaign?
I recently launched a trial of a retargeting campaign but after a month I have only 100 impressions and 0 clickthroughs. I am working in a competitive space but I placed a relatively low bid because I read that retargeting campaign banner ads should cost less. The number of people who have been added to the retargeting list by visiting the site is under 10,000. What do you think is most likely to be the problem causing a low number of impressions and clickthroughs? Can a retargeting campaign be successful with a small audience size?
Paid Search Marketing | | ProjectLabs0 -
Running Adwords Campaigns to show Improvement in Organic Traffic
Hi mozers, I have a new client who contacted because his organic traffic dropped all of a sudden from 5000 visits per month to 300 visits per month. I have been reviewing his website profile and there are several reasons that take me to beleave the agency that managed his account until 3 months ago, was doing PPC to show improvement in the orgranic (SEO Service) traffic. 1. The Website was showing traffic for several highly competitive keywords 2. Most of the traffic 95% was driven to the home page with several groups of keywords 3. The website has just a few external links with anchor text not related to keywords sending traffic. Is anyone familiar with this type of practice? Thanks in advanced.
Paid Search Marketing | | SEOPractices0