How to structure articles on a website.
-
Hi All,
Key to a successful website is quality content - so the Gods of Google tell me. Embrace your audience with quality feature rich articles on your products or services, hints and tips, how to, etc.
So you build your article page with all the correct criteria; Long Tail Keyword or phrases hitting the URL, heading, 1st sentance, etc.
My question is this
Let's say you have 30 articles, where would you place the 30 articles for SEO purposes and user experiences.My thought are:
1] on the home page create a column with a clear heading "Useful articles" and populate the column with links to all 30 articles.
or
2] throughout your website create link references to the articles as part of natural information flow.
or
3] Create a banner or impact logo on the all pages to entice your audience to click and land on dedicated "articles page"Thanks Mark
-
Oleg makes some good points about putting those links on an index page for the articles (like the articles "section" of the site, which would be linked to from the home page) instead of putting every article link on the home page. However, I would argue that if these articles aren't helping "your website accomplish its goals" they shouldn't be on your site at all. Even if "SEO" is considered a goal of your website, you're bound to fail if you publish article-style content just for that reason.
So in your strategy I would really think about how this content is helping your users. For example, where in the process of their journey on your site they might need/want to see that content (e.g. 'How to Choose a Widget' might be linked to from your widget category, or 'Ten Ways to Use Your New Widget' might go on a widget product page)? That would be where you want to link to it from.
-
Thank you Oleg for your response.
Are there any other considerations I should be thinking about in my strategy?
Thanks Mark
-
#1 - That's probably too many links to have in the sidebar. I would make a link to a "Useful Articles" page and categorize the articles there. This does depend on how you want your visitors to flow through your stie.
Yes to #2. Link with keyword rich anchor text too.
#3 - only if those articles help your website accomplish its goal(s).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find the redirects on website
I want to find the complete internal redirects on website. Just internally linked. How to find such?
Intermediate & Advanced SEO | | vtmoz0 -
Google does not favour php websites?
Hi there. An SEO company recently told me that google does not favour php development? This seems rather sketchy, I have not read that google doesn't favour this anywhere, did I just miss that part of SEO or are these guys blowing a little smoke?
Intermediate & Advanced SEO | | ProsperoDigital1 -
Need help for new website!
I want to a make new website. Can you please advise me what all things are involved which I should keep in mind before and during the website preparation. Like how to make pages, what to include in website, best way to create pages etc. Please provide me the link where I can study all the above information. I am planning to create global printing website.
Intermediate & Advanced SEO | | AlexanderWhite0 -
Canonicalized Website
We are new to SEO MOZ, and as we are doing our evaluation, multiple page problems have arisen. Our domain is www.moxicopy.com and www.moxicopy.com/blog. Our blog is wordpress hosted but integrated into our site. As we ran our analytics from MOZ PRO, we got TONS of Duplicate Page Title and Duplicate Page Content warnings, over 90 each. Most seem to come from our blog and our different products (we are an ecommerce website). Would the canonicalization of the pages be the cause? And couuld someone further explain exactly what canonical/canonicalization is>? I am very confused, and have a feeling that this is what has hurt our site so much in the last 2-3 weeks
Intermediate & Advanced SEO | | Moxicopy.com0 -
Convertinh Website for Mobile ?
Dear All, My website (a rental website where you can hire anything online) currently has approx 1/3 of it's traffic from mobile devices , ipads, iphones, blackberry , HTC etc etc. The bounce rate is slightly higher for these at 47% but we have not optimised our site to be mobile friendly as yet. This is something I want to do. Do we just make it fit well into a 320 pixel screen or should we do new wire frames etc and essentially make a cut down website just for mobile. One of the things I know we will do is to make it pick up someones location and retrieve results nearest to them but is there any other do's and don'ts when going down the mobile route ?. I seem to find conflicting infomation when researching this , one example is about using a different url for mobile , one site says it gets you more traffic whilst another says don't use a different url. Also does anyone know of any good tips or sites where I can get some useful info about making the site Mobile Friendly >? thanks Sarah.
Intermediate & Advanced SEO | | SarahCollins0 -
My websites position has dropped, any ideas why?
Hi, First off im new here, so hello to everyone. Now to the reason why I have joined. I am currently trying to rank for 2 terms: **UK Bank Holidays 2013 (Term 1) **and Bank Holidays 2013 (Term 2) The page which im trying to rank these terms on is: http://www.followuk.co.uk/bank-holidays Now some background history: On the 29th Dec 2013, term 1 was 5th and term 2 was 7th - rankings achieved through guest blogging. Last night I changed the h1 tag from 'Bank Holidays 2013' to 'UK Bank Holidays 2013'. Re-worded the meta description to try and increase the CTR. And removed the term 'Bank Holiday' from the end of each sub-heading - Ex: 'New Year's Day Bank Holiday' to 'New Year's Day' - I did this because I felt it was to much so in total 'Bank Holiday' term had been removed from 5 sub-headings. Ok, so I went into WMT and resubmitted for indexing, over night the page got reindexed - the term 'UK Bank Holidays 2013' stayed at the same position (5) BUT the 'Bank Holidays 2013' term dropped into hell at roughly position 250. I'm thinking of changing everything back and crossing my fingers that term which dropped comes back BUT maybe im being to rash and it might jump back as the page stands. I did a grade test using SEOMOZ and both terms generate a grade of 'A'. Has anyone got any ideas? Sorry if the thread is a bit messy im currently crying all over the keyboard as im typing. Thanks
Intermediate & Advanced SEO | | followuk0 -
Website architecture and sitewide link
Hello, I was reading this article about website architecture http://www.seomoz.org/blog/site-architecture-for-seo and I have a question about site wide link... I don't think site wide link are good if you want your homepage to have the most " juice " can someone confirm that to me. What I mean by site wide link is let's say I have a page about golf in califorina and I create a link to another page of my website which is about golf in florida that a good practicee to do that or not ? I just used this calculator http://www.webworkshop.net/pagerank_calculator.php and and if I do site wide links the juice doesn't go to my most important page ( the homepage ) which is the one I currently want to have the most juice. However, I noticed that website like amazon do site wide link let's say you are looking at a book and they have lots of links for other books or categories and they still rank very well for the word "textbooks" so I am kind of lost and don't understand why they still rank even though to me their juice goes away by doing site wide links to other books or categories ( even though it is related ) Can someone tell me more about site wide links are they good , bad etc... and is this calculator I use right or wrong ? Thank you
Intermediate & Advanced SEO | | seoanalytics0 -
Google does not target my website properly!
Hello everyone, My website : www.pentrucadouri.ro, despite is a .ro with romanian content and is hosted in Romania appear for google.ro as a english targeted website.Google see internal pages as romanian ones but main page as english . In order to change this , I added : Also few days ago I uploaded a geositemap and I submitted this to google. Do you have suggestions ? Website ranks 2nd for "cosuri cadou" on google.com and 3rd on bing, but on google.ro ranks 11 . Thanks!
Intermediate & Advanced SEO | | VertiStudio0