Google keywords
-
I'm having trouble understanding how google determines out of my text what are the keywords and what aren't. Is there somewhere I can go that will tell me what google sees as my dominant keywords and I'd like to see my total keyword list too. We are running eCommerce and I don't think it is picking up on everything we expected it to see as keywords. I'm pretty new to this SEO stuff but I'm trying to learn. Any help would be appreciated. I understand I'm suppose to include important words in my page titles, headers and meta description and use effective markup as well so I'm just a bit lost on how I can actually see what google counts as my keywords and their level of power/importance. If this isn't possible if anyone has any suggestions on how to gauge this, I'm open to ideas! Thanks in advance guys!
-
There isn't a fixed, known answer to your question, but perhaps I can offer some guidelines.
First off, repeating your keyword over and over on the page is very unlikely to fool Google any more, and boost your ranking. On a page with 1000 words, it might be natural to see the primary term the page is about repeated a dozen or so times; if it appears 100+ times, Google is very unlikely to decide that makes the page MORE relevant for that term, and more likely, Google will see that as an indicator of spam. My advice: write naturally, and don't try to inject the keywords...just make sure they appear once or twice.
In page titles, the answer is in the SERPs themselves. Do a search for a reasonably competitive term, e.g. "Nikon D5200". None of the page 1 results have the term in the page title more than once.
-
How many times and where can I use a keyword before google rules us as over optimizing? I saw the dispute over using the keyword in the title and in H1 and if that was disputable I'm not sure how often I can use a certain keyword on a page.
-
One of the best tools to check how well a page is optimized for a particular keyword is the Moz On Page Grader Tool.
All you need to do is to enter the URL and the keyword you want that page optimized for , hit the "Grade on page optimization icon and the tool will give you an overall grade based on your optimization efforts for that keyword on the page. They take a lot of important factors into account including:
- Rel Cannonical Usage
- Page Title
- Accessibility
- Keyword usage in the document
- Content Length
- Links
- Header Tags
It's such a powerful tool. You can basically run this tool for the top 10 URL's ranking for your target keyword and see how the competitors are faring on this tool and what you can do to improve your position.
-
There are a number of things that Google looks at to determine how relevant your page is to a certain keyword phrase:
- presence of keyword phrase in page title
- presence of keyword phrase in URL
- presence of keyword phrase in domain
- presence of keyword phrase in body text
- presence of keyword phrase in image ALT text and image filenames on the page
- presence of keyword phrase in both internal and external links to the page
Meta description isn't really considered by Google in terms of relevance/ranking, but of course it's what's shown to the user in the search results as the "snippet" from the page, below the page title--so it can affect your conversion (from showing in search results to clicks through to your site).
Typically, you'll want to identify a primary target keyword phrase for each page, and make sure your page title STARTS with that phrase; make that phrase be part of your URL (after removing punctuation and special characters, and replacing spaces with hyphens), make your H1 heading on the page contain that phrase, have the phrase appear a couple of times on the page in the body text, and have an image or two that has the phrase in its ALT text and also the image filename.
Page title is probably the most important here (assuming your domain name isn't an exact match for the keyword--that tends to be REALLY strong still).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Adword Keyword Planner
Previously I always utilsed the Google Adword Keyword Tool to provide traffic estimations in order to assist with my keyword research. I have recently revised these levels of traffic using the new Keyword Planner. Local Traffic results are approximately have fallen approximately 85%, I have anaylsed this over approximately 50 results. I am aware that the new Keyword Planner does not have a local traffic column anymore so I have utilised the location filter. I have the same problem in all my campaigns, in two different countries, please can someone advise why this is and how I can collect accurate keyword data. Kind regards
Keyword Research | | Arkix0 -
Keyword research
I know this is a dumb question but how do I perform a full keyword research in MOZ? Saw this post: http://moz.com/help/pro/researching-high-potential-keywords but that's pretty much outdated. I appreaciate your response. Thanks,Tony
Keyword Research | | chickenjoy20130 -
Keyword Moderator List
Hi Moz Community, I'm wondering if anyone has a comprehensive list of keyword moderators that they could share? For example: online
Keyword Research | | IrishTimes
buy [keyword] online
cheap
cheapest
best
top
free
[country name]
[area name]
store
shop
purchase etc... I always find that it's useful to run [keyword + moderator] for search volumes as it sometimes uncovers some exact match surprises that you may not have thought of. Thanks everyone! Gavin1 -
What are the checkmarks for on the keyword tool?
I'm looking at the keyword research tool and notice that some of the boxes are checked. I dont really see a reason why? does anyone have this answer? i did attempt look in the Q&A section with no luck.
Keyword Research | | praxiscredit1 -
Keyword Stuffing?
I'm the copy writer for a marketing firm, who is doing the SEO work for a website that sells wholesale Disney apparel. I was recently asked to rewrite their homepage blurb, as it was all over the place. However, one thing I'm wondering is if you guys felt the various Disney keyword combinations (IE: Disney Beach Towels, Disney Mugs, Disney Travel Mugs, etc) were necessary for SEO purposes? Or, if they would be considered keyword stuffing? I thought they seemed pretty spammy, but I just wanted to run it by you guys and get your thoughts. Both versions are below. Thanks! Current: Welcome to our website. We are so glad that you have found us, and hope that your ordering experience is a positive one. Here you will find all the Licensed Disney apparel you will ever need to fill your store. We offer Disney apparel in all sizes; infant through plus size. Styles include adult, men, women, youth, toddler, boys, girls, infants, sleepwear, fleece, tanks, dresses, short sets, tee shirts, and much more! Are you looking for Disney licensed accessories? Want Disney licensed collectable pins? We have 80+ designs. We also carry Disney beach towels, Disney mugs, Disney travel mugs, Disney tumblers, Disney beach bags, Disney totes bags, and Disney messenger bags, and more. In addition to all of our Disney products, we also offer other high demand licenses such as Marvel, and Nickelodeon. **REVISED:**Welcome to ------- online shop! Our top priority is providing retailers with a wide array of wholesale licensed apparel and accessories from renown brands like Disney, Nickelodeon & Marvel. We carry a vast inventory of products, in a variety of shapes, sizes, colors and styles - so your store can always stay stocked with all the in-demand items kids and adults crave! Whether your customers want Mickey Mouse t-shirts and beach towels for their next vacation, or Tinkerbell travel mugs and tote bags for everyday use, our wholesale Disney selection has you covered. We also carry over 80 designs of Disney’s popular collectible pins and an equally rich selection of licensed Marvel and Nickelodeon goods.
Keyword Research | | BrandLabs0 -
How are similar keyword phrases related?
I'm new to SEO and have been reading a lot to try to get up to speed. There is one concept that I'm not clear about and am not sure what to search on to find an answer. Let's say I'm trying to target 2 keyword phrases "Wordpress SEO" and "Wordpress SEO plugin". In the content of my web page should I always write "Wordpress SEO plugin" because it'll count towards both phrases I'm trying to target? Or would Google be smart enough to only give me credit for "Wordpress SEO plugin" in that case and I should also put just "Wordpress SEO" in other places in my content? Hopefully that makes sense. Thanks in advance!
Keyword Research | | Yuba302 -
Which keywords to manage?
I'm trying to determine how much certain keywords are searched, is there a tool for that? Ie. I'm a mortgage broker in a small area But I want to see if people search for things like No downpayment, etc I also want this to be location specific, how do I do this? Joel
Keyword Research | | JoelOlson1 -
Keyword question
In my keywords should they include the city name or not? Example..... plastic surgery or plastic surgery Orlando I know the search engine knows what city i am in, if i search for plastic surgery and i live in Orlando, does it pull up world wide plastic surgery links first or local plastic surgery clinics? Thanks in advance. Daniel
Keyword Research | | dools0