Is there a paid link hierarchy?
-
It seems like the more I learn about my competition's links, the less I understand about the penalties associated with paid links. Martindale-hubbard (in my industry) basically sells links to every lawyer out there, but none of the websites with those links are penalized. I'm sure you all have services like that in your various industries. Granted, Martindale-hubbard is involved in the legal community and it's tied to Lexis Nexis, but any small amount of research would tell you that paid links are a part of their service.
Why does this company (and companies that use them) not get penalized? Did the penguin update just go after companies that got links from really seedy, foreign companies with gambling/porn/medication link profiles?
I keep reading on this forum and other places that paid links are bad, but it looks to me like there are fundamental differences in the penalties for paid links purchased from one company vs another. Is that the case or am I missing something?
Thanks,
Ruben
-
Paid links are a tricky area, and there are a lot of loopholes.
If a company is straight up selling you a link for money, just to manipulate Google's rankings, then that's a definite no-no.
However, if you are paying for a service Martindale-Hubbard that also happens to include a link, that could be seen as ok. Many directories also get around this by charging you a "review fee" and not guaranteeing inclusion, therefore making the payment about the service rather than the actual link.
A good rule of thumb when evaluating links is to ask yourself "Would I still want this link, even if it had no impact on Google?" if the answer is yes, then it's probably a good link. Also, evaluate the site to make sure it is high quality and in Google's graces, i.e. does it have pagerank, are its pages indexed, do they link to spammy sites or only quality ones, etc.
-
It really depends... The big "no no's" are link farms charging for links to anywhere and anyone... The Martindale website looks fairly reputable and specific to your industry and if you look at the Moz rating the DA is 89 again highlighting it's a reputable site.
My advice would be, if you're paying for a profile (rather than just a link) on a reputable site specific to your industry you should be OK. As well as the SEO benefit you will also see traffic from the site itself if they have the user base!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does this type of link pass juice?
I have a backlink that looks like this: https://theirsite.com/go/?t=https%3A//www.mysite.com Will that pass link juice?
White Hat / Black Hat SEO | | vcj0 -
Linking Authentic Sites Together - Semi-PBN?
Recently I've had a lot of ideas of sites to build that all would have some sort of relevance to each other, all that would be relevant to my current business. For example, say you have sites for: bars/clubs, music festivals, cinemas, etc, one site for each. While these aren't all directly related to each other, they all kind of fall within a category of entertainment and having fun. Now, I'm not thinking about this as if I were to build a Private Blog Network, but instead each site would actually be valuable to visitors, be content rich, have regular updates and thriving social media etc, as if each were its own individual business. What would be your opinion on actually linking these together at some point down the line? I must stress that these would not be like typical PBN sites where the themes are the same, content is spun or badly written, no human touches or actual value, anything spammy etc, these would actually be authentic quality sites that you would reasonably expect to have a thriving community. Personally, after changing my ways from blackhat to weary-of-linkbuilding whitehat when Penguin 1 was released, I'm aware of what a bad linkbuilding strategy can do and would rather steer clear, however when I compare the plan of these authentic sites I have in my head to the obvious, low quality PBNs that I find competitors use to rank well all the time, I'm coming around to the idea that they may not pose a threat with the way I intend to implement them. Can I get some thoughts?
White Hat / Black Hat SEO | | Leads.Bz2 -
Reorganizing Links
Hello Guys, Im Reorganizing my link building list in excel. I have tons of good links that I found in the last 3 months. What I want to ask is if there is a way to put those links in my excel list in a automatic way with the folowing fields: Domain Pagerank DA (from moz) Type Submission link Im doint it manual and is driving me crazy 😛 Tks in advance! Regards, MM
White Hat / Black Hat SEO | | CurriculosOnline0 -
Bad links showing up in opensiteexplorer
Hello Everybody,I've been working as an inhouse SEO for nearly a year and a half now and i've gotten some pretty great results. Two years ago our site was on the second page for the most important keywords in our niche and with a lot of work we've managed to get top 5 rankings for most keywords and even the number 1 spot for the most important keywords. I've been using opensite explorer to track backlinks and today i noticed that a lot of links we're discovered in the last week from websites that i did not recognize. Most url's won't even load properly because each "blogpost" has over a thousand comments. It took me a couple of tries to even find one that loaded properly and find the link to our website, and it was really there. There haven't been any drops in our rankings but i'm worried about a possible spam penalty. I know that i can use the disavow tool to at least disavow the links from these domains, but is that really the only thing i can do? Furthermore these are just the links that opensiteexplorer picked up, who knows how many more are out there.For any of you questioning wether or not i did this to myself, I'm no saint, but I'm definitely not stupid enough to buy these kinds of links. any help would be highly appreciated
White Hat / Black Hat SEO | | Laurensvda0 -
Penguin link removal what would you do?
Hi Over the last 4 months I have been trying to remove as many poor quality links as possible in the hope this will help us recover. I have come across some site's that the page our back-link is on has been de-indexed, goggle shows this when I look at the cached page... 404. <ins>That’s an error.</ins> The requested URL /search?sourceid=navclient&ie=UTF-8&rlz=1T4GGNI_enGB482GB482&q=cache:http%3A%2F%2Fforom.eovirtual.com%2Fviewtopic.php%3Ff%3D4%26t%3D84 was not found on this server. <ins>That’s all we know.</ins> If goggle is showing this message do I have to still try to remove the link, or is it a case goggle has already dismissed the link?
White Hat / Black Hat SEO | | wcuk0 -
Competitors Developing Spammy Link For My Website
Well Guys there are lot of discussions in almost all the communities, blogs, forums about Post Penguin impact. Google says that if find that you're involved in any link building activities, we may penalize you. People out there have already started their developed links. But what if our competitors would have developed those links. Initially it was okay to develop one way links, I even developed lot of quality, but deliberately, links. around 95% links are placed manually, if return to some favor or money but all links looks natural. Most of the links I developed through content only, like articles, blog comments, PR submission, etc now really skeptical about the quality (after hearing lot of talks and reading n number of posts). Now, can I also submit my competitor's websites in 1000 topic directory (obviously not in any spammy directory), would it effect that website adversely? What if I spun an existing content and submit it into 500 article directories and give backlink to competitor site from using only one anchor text (which is obviously the main keywords - highest sales generating keyword) I look forward to some experts comments.
White Hat / Black Hat SEO | | Khem_Raj70 -
Deny visitors by referrer in .htaccess to clean up spammy links?
I want to lead off by saying that I do not recommend trying this. My gut tells me that this is a bad idea, but I want to start a conversation about why. Since penguin a few weeks ago, one of the most common topics of conversation in almost every SEO/Webmaster forum is "how to remove spammy links". As Ryan Kent pointed out, it is almost impossible to remove all of these links, as these webmasters and previous link builders rarely respond. This is particularly concerning given that he also points out that Google is very adamant that ALL of these links are removed. After a handful of sleepless nights and some research, I found out that you can block traffic from specific referring sites using your.htaccess file. My thinking is that by blocking traffic from the domains with the spammy links, you could prevent Google from crawling from those sites to yours, thus indicating that you do not want to take credit for the link. I think there are two parts to the conversation... Would this work? Google would still see the link on the offending domain, but by blocking that domain are you preventing any strength or penalty associated with that domain from impacting your site? If for whatever reason this would nto work, would a tweak in the algorithm by Google to allow this practice be beneficial to both Google and the SEO community? This would certainly save those of us tasked with cleaning up previous work by shoddy link builders a lot of time and allow us to focus on what Google wants in creating high quality sites. Thoughts?
White Hat / Black Hat SEO | | highlyrelevant0 -
Links In Blog Posts: 1 Paragraph VS. Full Article
Hey guys, I've been using an article network to post unique articles (not spun). Been posting 1 paragraph articles with 1 text link. Just wondering what the main difference would be if I were to post a full article with 2 or 3 text links vs 1 paragraph with 1 text link, besides the fact that you get more links and save more time writing only 1 paragraph. Will the full article with 3 backlinks improve keyword ranks more or not by much? Cheers!
White Hat / Black Hat SEO | | upick-1623910