Need help please with website ranking problem!
-
I am currently struggling with our site www.discountbannerprinting.co.uk to rank our PVC banners page
http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html
On the UK search I have the following positions.
hfe-signs.co.uk/banners.php
signfirm.com/banners.html
bigvaluebanners.co.uk/PVC_Banners_High_Quality_Cheap_Outdoor_PVC_Mesh_Full_Colour_Banner/
bannerprintingandroid.co.uk/pvc-banners/
printedbannersandsigns.co.uk/
your-print.co.uk/pvc-banners-special.html
bannerbuzz.co.uk/pvc-banners
bannerbuzz.co.uk/
auraprint.co.uk/products/banners/
vinylprinting.co.uk/pvc_banners.html
banners.co.uk/CustomBanners-BlankBanners.htm
use - http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.htmlI can't decide if it is url structure of the site, to many links on the left hand nav diluting power, keywords, etc but it does not look right that we are so far down, at least 2 of the pages above us have no content at all and some have no links or social either.
Any help would be appreciated.
-
Tom's answer is pretty right on the mark. It could be many things.
For one, I think your link profile in terms of anchor text is pushing over optimization, especially for that one page. I suspect the link sources might be mainly press releases etc (known "link building" methods) but I didn't dig into that a whole ton. I'd really try to get your links a bit more branded for anchors etc. Check out this for link building ideas - and check out this for some possible trickiness because of your partial match domain.
On site, there may be some basic things to clean up. I ran Screaming Frog - see some long page titles, long descriptions (or missing descriptions) and in general the page titles could be a bit better I think.
For example;
"Cheap PVC Banners & Vinyl Banners Custom made Plastic material"
Could be a bit better for search engines and users. Maybe;
"Premium PVC & Vinyl Banners At Affordable Prices!"
It could be whatever you'd like but I am finding that "un-seo'ing" titles these days and making them more user friendly (while keeping your keyword in there) can help.
Also - are PVC and Vinyl the same thing? If they are different you may be throwing off the semantic relevance there.
-Dan
-
Hi,
there are many reasons why these sites may be ranked above you, without doing an audit of your site and your competitors i cant advise exactly what this may be, but this white board friday by Rand may be of use to you. theres also this suplimentry article although this focuses on going beyond Moz metrics.
The ones with no links may be new and enjoying their 'holiday' period, you can check out things like that using the Who is directory among other tools to see when the domain went live.
I wouldnt expect its solely URL structure, although generally the further down the URL structure your keywords appear the less weight they carry, this is only a single and relativley small factor. having no social to may not be a deal breaker, its certainly an important up and comming factor, but could be compensated for by other things. Take a nosey at the latest pole on 2013 ranking factor weightings to see what the comunity see as important at the moment.
Sorry i have not given you a definative answer, but hopefully given you a few more things to consider and look into.
Thanks, Tom.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I redesigned a clients website and there is a pretty massive drop in traffic - despite my efforts to significantly improve SEO.
Hi there, I redesigned a clients website that was very old fashioned and was not responsive. I implemented 301 redirects, kept the content pretty similar, website linking structure very similar - the only things i changed was making the website responsive, improved title tags, added a bit more information, improved the footer and h1 tags etc.. however although clicks are fairly similar search impressions have dropped about 60% on average over the past week. The old site had some keywords linking to pages with no new content so i removed those as seemed like black hat seo tricks and also there was a huge list of "locations we deliver to" on the homepage followed by around 500 citys/towns I removed this. Could this be the cause for the drop? as i assumed those would do more harm than good? Fairly new with SEO as you can probably tell. Looking for advice on what may be the cause and what steps I should take now. Thanks for reading! duGeW
White Hat / Black Hat SEO | | binkez321 -
Homepage not ranking for branded searches after Google penalty removal
Hi all, A site I work on was hit with a manual action penalty some time ago for spammy links built by a former SEO agency. It was a partial match penalty so only affected some pages - most likely the homepage. We carried out a lot of work cleaning up links and disavowed suspicious links which we couldn't get removed. Again, most of these were to the homepage. The disavow file was uploaded to Google last Friday and our penalty was lifted this Tuesday. Since uploading the disavow file, our homepage does not show up at all for branded searches. I've carried out the obvious checks - robots.txt, making sure we're not accidentally noindexing the page or doing anything funky with canonicals etc and it's all good. Have any of you guys had a similar experience? I'm thinking Google simply needs time to catch up due to all the links we've disavowed and sitting tight is the best option but could do with some reassurance! Any past experiences or advice on what I might be missing would be great. Thanks in advance, Brendan.
White Hat / Black Hat SEO | | Brendan-Jackson1 -
SERPs Help
Hey Mozzers, Please can someone advise? I manage the on-line content for an estate of Gyms in the UK. We had an existing gym location in Birmingham - www.nuffieldhealth.com/gyms/birmingham and 5 months ago we opened a new location in Birmingham - www.nuffieldhealth.com/gyms/birmingham-central. The 2 pages have different in-page content, different H1's, different title tags, different citations in page both have a few back links from different root domains, however the 2nd page (birmingham-central) does not rank in the top 50 results even though our domain is strong that the vast majority of results? Our original page (/gyms/birmingham) also slipped from page 1 in SERPs to the bottom of page 2 when the second Birmingham gym page was deployed?? I am guessing Google does not know which page to serve in SERPs, bud i am at a lose as to how to fix this issue. Can anyone please advise?? Regards Ben
White Hat / Black Hat SEO | | Bendall0 -
Does this URL need rewriting?
Hello, Does this URL need to be rewritten? http://www.nlpca.com/DCweb/modelingwithnlparticleandreas.html Bob
White Hat / Black Hat SEO | | BobGW0 -
Ask Bloggers/Users To Link To Website
I have a web service that help bloggers to do certain tasks and find different partners. We have a couple of thousand bloggers using the service and ofcourse this is a great resource for us to build links from. The bloggers are all from different platforms and domains. Currently when a blogger login to the service we tell the blogger that if they write a blog post about us with their own words, and tell their readers what they think of our service. We will then give them a certain benifit within the service. This is clearly encouraging a dofollow-link from the bloggers, and therefore it's not natural link building. The strategy is however working quite good with about 150 new blog posts about our service per month, which both gives us a lot of new visitors and users, but also give us link power to increase our rankings within the SERP. Now to my questions: This is not a natural way of building links, but what is your opinion of this? Is this total black hat and should we be scared of a severe punishment from Google? We are not leaving any footprints more than we are asking the users for a link, and all blogposts are created with their own unique words and honest opinions. Since this viral marketing method is working great, we have no plans of changing our strategy. But what should we avoid and what steps should we take to ensure that we won't get in any trouble in the future for encouraging our users to linking back to us in this manner?
White Hat / Black Hat SEO | | marcuslind0 -
SEO problems with PR Newswires
Just been investigating PR newswires for the first time (despite having worked in PR for over a decade!) One of my clients has asked my to send out a news release via a newswire of my choice. I will not be posting the news release on my client's website, to avoid the most obvious duplication issue. Has anyone had SEO probs from newswires though? I just saw one which offered: "Minimum guaranteed number of media websites on which your release is posted" alarm bells!
White Hat / Black Hat SEO | | McTaggart0 -
Pages higher than my website in Google have fewer links and a lower page authority
Hi there I've been optimising my website pureinkcreative.com based on advice from SEOMoz and at first this was working as in a few weeks the site had gone from nowhere to the top of page three in Google for our main search term 'copywriting'. Today though I've just checked and the website is now near the bottom of page four and competitors I've never heard of are above my site in the rankings. I checked them out on Open Site Explorer and many of these 'newbies' have less links (on average about 200 less links) and a poorer page authority. My page authority is 42/100 and the newly higher ranking websites are between 20 and 38. One of these pages which is ranking higher than my website only has internal links and every link has the anchor text of 'copywriting' which I've learnt is a bad idea. I'm determined to do whiter than white hat SEO but if competitors are ranking higher than my site because of 'gimmicks' like these, is it worth it? I add around two blog posts a week of approx 600 - 1000 words of well researched, original and useful content with a mix of keywords (copywriting, copywriter, copywriters) and some long tail keywords and guest blog around 2 - 3 times a month. I've been working on a link building campaign through guest blogging and comment marketing (only adding relevant, worthwhile comments) and have added around 15 links a week this way. Could this be why the website has dropped in the rankings? Any advice would be much appreciated. Thanks very much. Andrew
White Hat / Black Hat SEO | | andrewstewpot0 -
What does Youtube Consider Duplicate content and will it effect my ranking/traffic?
What does youtube consider duplicated content? If I have a power point type video that I already have on youtube and I want to change the beginning and end call to action, would that be considered duplicate content? If yes then how would this effect my ranking/youtube page. Will it make a difference if I have it embedded on my blog?
White Hat / Black Hat SEO | | christinarule0