Does Gemvara really change URL when you customize the ring?
-
Hi,
I was looking at Gemvara.com which is supposed to be a really great e-commerce site (including SEO wise) and I noticed it changes url as you customize the ring (see product page example).
Do they really change the URL? (I don't see page refresh)
Is it recommended to do so? (for e-commerce sites whenever you change shirt color, customize a computer etc.)
Thanks
-
That is definitely rendered, you can tell because it is so perfect and there are not any weld lines for the prongs. I think most internet companies do this so they do not have to carry stock.
-
Looks great, I only knew about Rhino.
Do you think they used the same technology here:
http://www.jamesallen.com/engagement-rings/solitaire/14k-white-gold-2mm-knife-edge-solitaire-engagement-ring-six-prong-item-7990 -
They are all rendered in gemvision like gemvara's images, just make a macro that changes the angle a set number of degrees and renders, I think we used 10 degrees. Check this out, it is what a lot of people use. http://gemvision.com/matrix/
-
I understand the Java rotation but it means (I assume) that you had to take dozens of pictures in exactly the same lighting and without moving the item. Its crazy... (though the result is stunning)
-
The 3d rotation actually uses this library, it is in a module form for Prestashop. http://www.uize.com/examples/3d-rotation-viewer.html As far as not changing for the stone, the project never got that far, I was off of it before all of the features were added. It looks like they do not have another developer or they have not been added yet.
-
Thanks for the detailed explanation.
I see that in Vaja you change the URL only when a metal was changed and not the stone. I do love the 360. May i ask it was done? (36 images per item? How did you rotate it?)
-
I think a normal site can get away with it, if it is done correctly. I developed a site for a jewelry company that uses something similar. But their budget ran out before I could totally implement everything, I only did very limited SEO on the site before they moved the SEO to India (they are an Indian company themselves).
One thing I think can one up Gemvara is the descriptions. Take this description from Gemvara from this page http://www.gemvara.com/jewelry/emerald-cut-lisa-ring-6mm-gem/emerald-cut-emerald-platinum-ring/gfwx9
"This simple solitaire engagement ring is gorgeous for everyday wear and features a single emerald-cut gemstone. It is carefully handcrafted in your choice of gems and metals."
This description is used for every combination of that ring. Which more than likely draws a duplicate content penalty for the other pages (which in itself does not mean that they won't be indexed, it just means they won't be ranked as high). Now lets first look at the Gemvara url and put what we know about SEO in to it. gfwx9, that is meaningless to both you and I, it is no more than trash on the url, just watering it down. Lets look at the structure of the url, sitename.com/jewelry/RINGSTYLE/default-ring-parameters If you notice how the URL for that page works, if you change the style to white gold the url becomes, http://www.gemvara.com/jewelry/emerald-cut-lisa-ring-6mm-gem/emerald-cut-emerald-18k-white-gold-ring/gv3cm so it is safe to lose the trash at the end of the url.
Now for the description, it does not change, the only on site changes are the image, and the selection to the left of the piece. What if you used a variable system similar to how a content spinner worked and changed out words based on the metal or stone selection. I am going to caps the changed out words.
For a Yellow Gold and Diamond
This TRADITIONAL solitaire engagement ring is BEAUTIFUL for everyday wear and features a single emerald-cut DIAMOND. It is carefully handcrafted in SOLID 14KT GOLD.
For a White Gold and Diamond
This MODERN solitaire engagement ring is LONGING for everyday wear and features a single emerald-cut DIAMOND. It is carefully handcrafted in SOLID 14KT WHITE GOLD.
For Platinum and Ruby
This LAVISH solitaire engagement ring is STUNNING for everyday wear and features a single emerald-cut RUBY. It is carefully handcrafted in EXQUISITE PLATINUM.
I have never been known for my writing abilities, but I think you get the drift. I think if you implemented a system like this you would be sure to actually get more pages indexed with combinations than they have. For reference here is the site I was referring to with my short term SEO job. http://vajajewelry.com/women-s-rings/287-the-siren.html One thing, I would consider adding, although I do not like how it is done on this site, is the 360 rotation. This one uses 36 files to make it look smooth, everything is rendered in jewelry cad.
-
I started looking at them because I saw at Quora someone mentioning that one of their strengths is that they generated THOUSANDS of pages in a way that every combination of gems with a ring design is a different page - when you multiply the options (permutation) the result is an astounding number of pages (even though these pages barely have texts).
What do you think of this method?
I believe that today it is something that only the big companies can get a way with it...
-
Natively they won't get crawled because of the way they are done, but if they are added to the site map they will. I cannot seem to locate gemvara's sitemap on their server to confirm they have them added to the site map.
Think of them as a landing page that you have optimized, but does not link to the rest of your site.
Run these terms through google and you can see that they are indexed.
site:http://www.gemvara.com/jewelry/rich-thin-band/14k-white-gold-ring-with-aquamarine/
site:http://www.gemvara.com/jewelry/lotus-ring/round-black-diamond-14k-white-gold-ring-with-diamond/
From the queries I did, it seems that some are indexed and some are not, but I have no way of knowing that ages of the pages either, because several I came across were not indexed at all for any combination. One thing to keep in mind for their industry Gemvara has about the largest paid advertising budget.
-
Thanks!
But what about Google's bot? Will he crawl it? Is it considered internal linking?
It is not done by Href's but rather by Javascript and AJAX... -
Yes, they are using a variable tied to the url so that you can access the site and see the combination that has been selected. This is a html5 only thing. You can read more about it here, http://stackoverflow.com/questions/136458/change-the-url-in-the-browser-without-loading-the-new-page-using-javascript/4222584#4222584
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing from .com to .com.au
Hi All, we are looking for some guidance please, if at all possible. We have .com domain (the domain is older than 10 years), we have been using it for 2 years. We also have .com.au version of the domain (the domain is 2 years old, pointing to the .com domain) and isn't being used. We are an Australian based company. Our question is, should we be using .com.au instead of .com and if so, how would you advise going about doing the change over without having huge SEO impact on our business (negatively). We are on the home page for most of the searches we have optimized for, but we are always below the .com.au's - which is why we are considering the possibility of the move? Any advice would be GREATLY appreciated 🙂
Intermediate & Advanced SEO | | creativeground0 -
Weird 404 URL Problem - domain name being placed at end of urls
Hey there. For some reason when doing crawl tests I'm finding pages with the domain name being tacked on the end and causing 404 errors.
Intermediate & Advanced SEO | | Jay328
For example: http://domainname.com/page-name/http://domainname.com This is happening to all pages, posts and even category type 1. Site is in Wordpress
2. Using Yoast SEO plugin Any suggestions? Thanks!0 -
Changing the XML Sitemap address
For technical reason we are having to change our XML sitemap URL's from domain.com/sitemap.xml to domain.com/sitemaps/sitemap.xml - What checklist do I need to do to make sure this transition goes smoothly and is there any problems that I might come across?
Intermediate & Advanced SEO | | JohnW-UK0 -
URL tracking on offline material
Hi there, Hope someone can give some advice. We are doing some magazine advertising, the main purpose of the advert is to promote one of our new products, however the URL goes something like this: http://www.domain.com/products/new-product-libra-furniture/ which is just too long for anyone to remember, I think it should be simply domain.com/libra which redirects to the product page, however how can I track this in Google Analytics? if using a 301 that's impossible? Any advice would be grateful.
Intermediate & Advanced SEO | | Paul780 -
How canonical url harm our website???
Even though my website has no similar/copied content, i used rel=canonical for all my website pages. Is Google or yahoo make any harm to my SERP's?? EX: http://www.seomoz.org is my site, in that i used canonical as rel="<a class="attribute-value">canonical</a>" href="http://www.seomoz.org" to my home page like that similar to all pages, i created rel=canonical. Is search engine harm my website???
Intermediate & Advanced SEO | | MadhukarSV0 -
On Page Rankings dropped without any changes
What could have factored into some of my key words dropping from an A to a C on my on page rankings. I am not sure how it happened because there were not any chages made. Thanks, Boo
Intermediate & Advanced SEO | | Boodreaux0 -
Optimal URLs for SEO and UX
We are considering restructuring the URL scheme on one of the websites we maintain. We have a few options. Currently news article URLs are as follows:
Intermediate & Advanced SEO | | Peter264
http://domain.com/news/1234/article-title-name/ Download section URLs are as follows:
http://domain.com/downloads/files/1234/file-title-of-download-here/ Forum URLS:
http://forum.domain.com/forum/topic/1234/title-of-forum-topic-here/ We feel that these are a bit too long for both SEO and user experience. We want to remove as many directories from the URLs as possible. From experience, what do you recommend changing for the example URLs above? We have some ideas below...and we need to keep the ID in the URLs...however I know this is a little frustrating. Some ideas we have for news articles:
http://domain.com/news/article-title-shorter-1234
http://domain.com/article-title-shorter-n1234 Some ideas for the download pages:
http://domain.com/downloads/file-title-shorter-d1234
http://domain.com/downloads/files/file-title-shorter-1234
http://domain.com/file-title-shorter-d1234 Some ideas for the forum URLs:
http://forum.domain.com/topic-title-shorter-t1234
http://forum.domain.com/topic/topic-title-shorter-1234 What do you think of these suggestions? Any other URL ideas? Recommended URL length? The purpose of is question was to find the perfect URLs for the site we are working on; your thoughts, suggestions and tips are very much appreciated.0 -
Does Google index url with hashtags?
We are setting up some Jquery tabs in a page that will produce the same url with hashtags. For example: index.php#aboutus, index.php#ourguarantee, etc. We don't want that content to be crawled as we'd like to prevent duplicate content. Does Google normally crawl such urls or does it just ignore them? Thanks in advance.
Intermediate & Advanced SEO | | seoppc20120