Updating old dated pages or making new ones?
-
Hey All,
I'm working on a project that relies on deals with specific dates like a fair or rodeo. However, fairs happen every year during the same time. I'm not sure if I should delete the old ones or updated them with new information. What do you suggest?
-
This does help. Thank you for taking the time to answer!
-
This is great thank you for the insight!
-
If you have great links pointing to the old dated pages, just update them with new information. Generally its better not to have outdated info on your site, but sometimes pages are left, even if dated, as they have great links pointing to them. This gives you best of both, as long as the link does not say site.com/fair-2012 and you are adding new info to it. Might want to keep it general and not date specific.
Hope this helps
-
Place these pages on a permanent URL. Then update the content of that page as needed.
If you change the URL then all of the people who linked to your event page will then see their links hit old information or hit an error page if you delete the page. And, you don't want to do a new redirect every year.
We link to some academic sites that change their URLs frequently. We are always cussing about them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How often is the PA update for the Webpage?
I want to know how long it will take by MOZ to update the PA for certain webpage??
Link Building | | arpitibs0 -
Does removing pages, so that they return 404, also remove any impact of spam links pointing to that page?
A site with numerous spam links pointing to an old forum. The forum is now removed so do I need any further action? thanks,
Link Building | | ElaineDesignLobby0 -
Tracking New Links
Hello, We are looking for tools to be able to track new links to one of our pages. I've explored OSE, Google Search Console, ahrefs, and Majestic. I've noticed that there is a delay in which new links are found; that not all the links are reported; and that many of these tools do not provide info on which links are new (vs. old). Are there certain tools you recommend over others to track new links as they come in? Any insights or best practices on link building tracking would also be much appreciated. Many thanks!
Link Building | | CuriosityMedia0 -
Home Page & Most Important Category Page Cannibalizing Each Other
OK, so here goes. We have an odd situation on our hands. Our website sells a product technically known as "nail polish strips". We are a small player at the moment, but the reviews we've gotten in "side-by-side" comparisons vs. the big boys have been crazy, and literally always in our favor. Now the issue..... The best way to describe our product as mentioned above is they are Nail Polish Strips. Our domain name includes the term "Nail Strips" in it. Of the 200+ bloggers that have done reviews and provided us links, about 80% or so have linked to the home page, most just using our websites name, some have been nice enough to actually use keyword terms like nail polish strips. Moral of the story, for the term nail polish strips, our link profile would indicate to the google machine that our home page is stronger for this term. THE BIG ISSUE HOWEVER...... Our main category on the site that shows products is the page we originally intended to optimize for the term Nail Polish Strips. And our aim was going to be to optimize our home page for something else, like maybe plain old Nail Strips. THE BIGGER ISSUE...... At any given moment, Google is having a hard time figuring it out. Based on our link profile, we should be on page one, but what we're seeing is today, it's our Nail Polish Strips category page that ranks for that term, and tomorrow that listing will be replaced with our home page. Literally, last night the home page was on the top of page two, and today, the category page is on the middle of page two. They keep flip flopping. Sometimes they both appear within the first 3 pages, sometimes only one appears on page two, the other drops out of the top 10 pages. OUR THINKING IS....... Our home page obviously has more strength and if the google machine is even implying they like it for that term, we might as well accommodate that. Keyword spy shows this term has a volume of around 18,000 searches. The term isn't hugely competitive, so we planned to 301-redirect the current category page URL that is competing with the home page, to the home page, and re-create and optimize the category page for something different, like Nail Polish Stickers or something to that effect. THE FINAL ISSUE....... The term stickers in this industry as it relates to our product has been the victim of a negative PR campaign because the big boys (or girls) are trying to say "Nail Stickers" are garbage as opposed to "Nail Polish Strips". The problem is Nail Stickers gets a lot more traffic. So we figured, we'd optimize the category page for Nail Polish Stickers, and explain in the text, that despite what some of our competitors say, just because we're using the word "stickers" to describe them, doesn't mean they are bad, so on and so forth. I ONLY MENTION THIS SO YOU SEE WHY I'M HESITANT TO PULL THE TRIGGER ON OUR ABOVE FIX. I know this is long, and I'm not doing a great job of putting it in to words, but any insight will help. I'm supposed to pull the trigger today or tomorrow on this re-direct and new strategy, but don't want to do so until I get some of my fellow ninja's opinions.
Link Building | | AarcMediaGroup0 -
What do you do if you have been hit by recent Google updates but cannot remove the links?
We have a potential new client who did their own SEO about 6-7 years ago.They ranked really well for years then obviously recently got hit. Some of the links they have are shocking, directories, articles sites etc. They did not use links farms but the links do not look great at all. The problem is they do not have log ins to remove these links manually themselves. Asking for a reconsideration with Google will not get us anywhere due to more recent link building issues we are trying to resolve. They have sent removal requests at least 10 times to these sites but no response. Has anyone overcome these types of issues previously and can give any tips? This would be a good client for us so keen to see what I can do to get them on-board.
Link Building | | tempowebdesign0 -
Link on a https page
Hi there, I have the opportunity to get a link on a https page.I can't see any page rank but it has lots of good links to the http url. How Google will value this link? any study? Thanks
Link Building | | montseyel0 -
Tagged pages showing too many links
I'm confused - seo moz crawl shows I have lots of pages with too many links. 150 - 200 or so. I'm not sure how any of my pages can have that many links and they don't appear to to me. Here's an example: http://www.musicliveuk.com/tag/wedding-entertainment They all appear to be 'tag' pages. These pages are blocked by meta robots anyway so is this a problem and how do I fix it? I also am very confused by rel canonical. I have 300 odd pages with this warning. Is this good or bad? Plesae help!
Link Building | | SamCUK0 -
Value of a Wikipedia page
Is there any value in creating a Wikipedia page for a company then placing a link from a Wikipedia article that is focused on a service or type of product that the company offers? I was recently searching for topics related to a companies services on Wikipedia and found some of our competitors had links within the article to their very own Wikipedia pages. Companies Wikipedia page contained a link to the companies website.
Link Building | | TRICORSystems0