How important is Social Media for building domain authority / Google rankings? Are there any cases?
-
I really would like to know if someone tested the importance of Social Media for Google rankings.
Are there some sites who build authority only by doing good social media?
Ofcourse, I know it is all about the mix (content, linkbuilding, social media, etc.) but how important is it?
I know many sites who rank good without any form of social media, but I do not know any sites who do only social media and rank high.I hope there are some good cases which give good insight.
ps. I know it becomes more and more important...
-
To date my site does not get a lot of user engagement via G+, but I am helping those who write for our site with their G+ accounts. Our writers are experts and practitioners in our niche and they are not (nor do I expect them to be) SEO experts. I explain to them the potential benefits of G+ and help them set up rel=author to get credit for both the articles they write for our site and also the articles they write for other sites. I also encourage them to increase their circle. I'm confident our readers would prefer to read articles by experts in our field rather than ghost written articles. I also compensate them better than ghost writers. I think it's a win/win if these experts' photos are in the SERP and they get the recognition they deserve and it should improve the CTR as well.
-
I tend to work in Britain and Ireland and use Google+, Facebook, Twitter.
Then additional tools depending on site.
I see same probs with Google+ but even if engagement isn't so good (yet!) there are plenty of other benefits - some are mentioned here: http://socialmediatoday.com/node/1600736
Social signals are important: http://moz.com/blog/ranking-factors-2013
-
Thanks Christopher and Luke. If I understand it correctly, it might help a bit,.. but it does not pay off big time
Luckely the social traffic is also important on it's own.
Which social media do you use?I am pretty sure Google+ becomes more and more important. But here in the Netherlands nobody uses it, except SEO marketeers
How is this in the USA @Christopher Glaeser? And Luke, in your country?
-
I have a niche site with modest organic search traffic so perhaps this is the exception rather than the rule, but since I've made an effort to engage using social, the social traffic now outperforms the organic. The organic is up a bit, no doubt because of the surge in social, but the social seems to be paying off as an end to itself rather than a way to increase organic search.
-
I've just been playing with one of my own new sites. Level of social media engagement appears to make the difference between a top of first page ranking and second page ranking re: a competitive keyphrase I'm tracking. I am going to widen my testing to additional keyphrases in due course.
Btw, you might find this interesting: http://moz.com/blog/ranking-factors-2013
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
By Using interstitial (popups) on the webiste, will google penalize ranks for desktop and mobile both ?
We have implemented interstitials (pop-ups) on a website (Business Articles Website). The popups are basically used for getting leads from the website (using Signup popups). Before Popup implementation the traffic was steady, After the implementation, the traffic started to decay after a couple of weeks and due to the drop we disabled the popup from the website and initiated a force crawl and within next few weeks, we observed traffic gaining back to its normal trend. Within these timelines drop in desktop traffic was more and mobile traffic remain steady. As per Google guidelines, interstitials are more likely to be affected on mobile than desktop. But in our case, desktop traffic was hit more than mobile. So we carried out this experiment for 3 months. And we observed traffic decay and regain. Is interstitials the only culprit here (as the drop is only in desktop) or Can there be some other reasons as well for the traffic drop? bF7hc
Algorithm Updates | | iQuanti1 -
Any Google Algorithm update?
Did Google release any seo update in last couple of days? My client is seeing 33% low traffic. The site is hyper-local marketplace website in India.
Algorithm Updates | | Avin1230 -
Website Rankings Dropped April 12
A client website dropped drastically on April 12. Outside of some branded keywords, search results dropped off of the first page and are buried on page 3+ at best. Nothing has changed on the site, and there were no problems with the link profile. GWT has no manual actions. Kind of at a loss. Does anyone know if there was an algorithm update or anything external that may be causing some problems here? Site is www.averybiomedical.com if you want to take a look, but I'm just curious if there was anything I should be aware of. Thanks for the help!
Algorithm Updates | | AdamWormann0 -
Has anyone experienced a dramatic decrease in Google rankings followed by a dramatic increase in the past few days?
I don't want to be one of those whiny people always asking about rankings, but for the first time in a while, I've seen some crazy fluctuations in Google rankings. I was wondering if anyone had any similar experiences lately.
Algorithm Updates | | innovationsimple0 -
How much posting product links to Social Media affect your ranking? Any use ?
Google has Google Plus. Facebook has partnership with Bing. How much social media affect your ranking ?
Algorithm Updates | | rahijain0 -
Another Domain ranking instead of my Domain
Hi My Domain name is Replicahause.net, 2 weeks ago my server had an outage for 3 days and my rankings dissappeared in google entirely, however i also noticed that when i typed in my domain name "replicahause" or "replicahause.net" , i would see abhishekyadav.com appearing on #1 in google which does a 301 into Replicahause.net I was able to convince the owner of Abhishekyadav to remove the 301 but my site Replicahause.net's Rankings still does not appear to have come back to google, is there something i'm missing here ? We were ranked #1 to #10 for at least 40 keywords, they've just seemed to dissappeard after the server downtime we had and the 301 from AbhishekYadav.com Thanks
Algorithm Updates | | jansimon0 -
Re-directing old domains to New Domains
I previously had a domain with good ranking, but had to redirect this to a new domain for branding purposing and has only been around for 1 year instead 10 years like the previous. Does the weight of the entire pagerank from the old domain get transferred to the new domain? How does Google handle this? The old domain had a good keyword in the name, which help rank that keyword...does that keyword also get transferred to the new domain with Google?
Algorithm Updates | | SEOCM0 -
Google changing case of URLs in SERPs?
Noticed some strange behavior over the last week or so regarding our SERPs and I haven't been able to find anything on the web about what might be happening. Over the past two weeks, I've been seeing our URLs slowly change from upper case to lower case in the SERPs. Our URLs are usually /Blue-Fuzzy-Widgets.htm but Google has slowly been switching them to /blue-fuzzy-widgets.htm. There has been no change in our actual rankings nor has it happened to anyone else in the space. We're quite dumbfounded as to why Google would choose to serve the lower case URL. To be clear, we do not build links to these lower case URLs, only the upper. Any ideas what might be happening here?
Algorithm Updates | | Natitude0