Just identified and reversed a severe footer links penalty - any similar experiences out there?
-
Just seen my first rather dramatic sitewide footer links penalty. Virtually all organic search traffic fell off site for 3 months. The footer links were a mix of keyphrases targeted at internal pages and keyphrases targeted at a handful of other associated companies (a group of enterprises owned by same businessman, with websites hosted in the same place). The website developers felt they were improving search engine visibility.
Anyway, as soon as I started work with this client I requested immediate removal of the footer links and traffic immediately recovered to pre-penalty levels (within a couple of days).
Have any of you experienced anything similar?
-
It's all been corrected now. In link above, it gives you an exact example of how travel sites have been typically using footer links, and how they have been hit. I'd say my client was a carbon copy. A travel site with keyword rich footers - a few of which pointed externally - most of which pointed at internal pages.
-
Hey Luke,
I checked a couple of sites that rank on page one and have footers everything seems sound towards my end. Can you give me the link of the site so I can have a quick look on the link profile and the footers? Will be more than happy to.
Regards
-
Site appears to have been hit like other sites mentioned here (the site I refer to above is a travel site): http://moz.com/blog/smarter-internal-linking-whiteboard-friday
-
Hi Yiannis - yes, I suspect the footer links pointing to external sites were the issue here - the footer links had been in place for a number of years, apparently. This was definitely a penalty - the traffic fell off a cliff, and then climbed a cliff on removal.
Some agencies I work with tell me internal footers are not a problem but then the very same SEO people said the same about their optimized title tags in the not too distant past. Keyword targetted footer tags, put there for Googlebot rather than humans, are a no no in my book.
-
Hi Luke,
I have used footer links a lot and I have never ever experienced a penalty. However there are a couple of things you need to be aware which might resulted in your ranking drops / re-recover.
1) footer links are bad for SEO when linking to other sites or when other sites link to you. There is no harm if you link to your internal pages/landing pages and besides search engines tend to ignore footer links
2) Your main page is the page with most domain authority. The more footer links you add the more link juice you pass to those pages. If you added too many you might over-dilute the home page link juice meaning an overall drop in rankings.
3) You have to remember that only the first link on the page to a specific URL is counted. So if for example you have on the main menu or content a link to product X as "product X" anchor and then you have on the footer a link "best product X 2013" with both links to the same product x page then google will ignore completely the latter as it's worthless.In your case it is possible that you had many footers and passed all the juice to lets say 10 pages meaning no juice thus downrank vs pages with higher authority.
Just a guess, hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would you link build to this page?
Hi Guys, I'm looking to build links to a commercial page similar to this: https://apolloblinds.com.au/venetian-blinds/ How would you even create quality links (not against Google TOS) to a commercial page like that? Any ideas would be very much appreciated. Cheers.
Intermediate & Advanced SEO | | spyaccounts140 -
Using rel="nofollow" when link has an exact match anchor but the link does add value for the user
Hi all, I am wondering what peoples thoughts are on using rel="nofollow" for a link on a page like this http://askgramps.org/9203/a-bushel-of-wheat-great-value-than-bushel-of-goldThe anchor text is "Brigham Young" and the page it's pointing to's title is Brigham Young and it goes into more detail on who he is. So it is exact match. And as we know if this page has too much exact match anchor text it is likely to be considered "over-optimized". I guess one of my questions is how much is too much exact match or partial match anchor text? I have heard ratios tossed around like for every 10 links; 7 of them should not be targeted at all while 3 out of the 10 would be okay. I know it's all about being natural and creating value but using exact match or partial match anchors can definitely create value as they are almost always highly relevant. One reason that prompted my question is I have heard that this is something Penguin 3.0 is really going look at.On the example URL I gave I want to keep that particular link as is because I think it does add value to the user experience but then I used rel="nofollow" so it doesn't pass PageRank. Anyone see a problem with doing this and/or have a different idea? An important detail is that both sites are owned by the same organization. Thanks
Intermediate & Advanced SEO | | ThridHour0 -
Should I build & try to rank several pages for similar keywords?
I have a client who's domain already ranks #1 on Google for 'automotive advertising agency'. However we want several listing on the first page. Should I create a few more pages like www.domain.com/automotive-advertising-agency www.domain.com/advertising-agency www.domain.com/automotive-advertising I'm assuming I can get these pages to rank well, but I'm wondering if Google will penalize us for this. Is this a good or bad idea?
Intermediate & Advanced SEO | | Branden_S0 -
What's the news on sitwide nofollow links and anchor text penalties
Is it possible to be penalized for sitewide nofollow links because of anchor text penalties, even if you use branded anchor text?
Intermediate & Advanced SEO | | BobGW0 -
Heavy Internal Linking Help
One of the sites I work on is a home improvement ecommerce website that does fairly well for its niche. One of the biggest problems that we're not sure how to adequately handle is a heavy internal linking issue. The homepage (http://www.fauxpanels.com/) has approx. 226 internal links which is mainly due to the navigation structure. There are far worse pages though (the Samples page http://www.fauxpanels.com/samples.php has over 800 internal links). For the most part, management doesn't want any massive changes to the navigation layout. The Top navigation bar has a number of dropdown menus when you hover, the Left Navigation Bar expands to show more choices, and the Bottom navigation bar in many instances is just repeats of links that can be found elsewhere. Also, the product links in the body of the page can be found linked in the Left Navigation. This is not what I would personally consider the best way to handle navigation but the Customer Service Department has gotten numerous calls and emails over the years about how much people love our navigation and how easy it is to find things. My thought was trying to lessen the amount of links by having things grouped more often into Category pages/hub pages where applicable so we can remove some of the links. We've also considered NoFollowing links but my understanding is that even if you NoFollow the link equity is still divided by the number of on-page links. So, any of you much more experienced SEOs have any idea how I can lessen the heavy internal linking without completely re-doing the site's navigation layout and not harming link equity, ranking, etc.? Or, conversely, would you consider having an average 200-300 internal links per page not to be a real issue given the positive effect it has apparently had on user experience?
Intermediate & Advanced SEO | | MikeRoberts0 -
Flow of internal link equity
I've recently come across this: A site changes the URL of one internal page to something more search friendly, and 301's the old to the new as you would expect. They don't change the link on the homepage in the navigation. Instead they keep it to the old URL so they go through the 301 to get to the page even though it's internal. They say if they change the URL it will reset the internal flow of link equity to that page. I've not come across this before and so am not sure what to think. I mean I can see what they're saying but I would have though that it being internal would mean it's different and that the flow to internal pages would just kind of resume as-was quite soon afterwards. Any views?
Intermediate & Advanced SEO | | SteveOllington0 -
Link anchor text: only useful for pages linked to directly or distributed across site?
As a SEO I understand that link anchor text for the focus keyword on the page linked to is very important, but I have a question which I can not find the answer to in any books or blogs, namely: does inbound anchor text 'carry over' to other pages in your site, like linkjuice? For instance, if I have a homepage focusing on keyword X and a subpage (with internal links to it) focusing on keyword Y. Does is then help to link to the homepage with keyword Y anchor texts? Will this keyword thematically 'flow through' the internal link structure and help the subpage's ranking? In a broader sense: will a diverse link anchor text profile to your homepage help all other pages in your domain rank thematically? Or is link anchor text just useful for the direct page that is linked to? All views and experiences are welcome! Kind regards, Joost van Vught
Intermediate & Advanced SEO | | JoostvanVught0