Duplicate Content issue: Amazon book review & company blog
-
Can my site be penalized for including a book review verbatim in my blog that I also post on Amazon? What are the steps I need to take? I have written a book review that I want to post on Amazon. I am also planning to create a blog post and include the exact text of the review within the post which I will then also promote on my social channels. What do I need to watch out for in terms of duplicate content? Is there a sequence I should follow? We have the rel=canonical tag on our site which is WordPress.
-
Thanks so much for the thorough answer, Paul. I was hoping I would get answers like these so I can go ahead. I appreciate your comments about ranking although, I am not sure I am concerned about that so much in this instance. I'll have to give it some thought.
-
Thank you, Martijn. Just the answer I was hoping to hear.
-
Agree with Martin - a single page like this won't be a problem as far as something like Panda penalising for dupe content.
However the challenge will be to get your page rank for the terms in the review ahead of the Amazon page (which is on such a strong domain that it will overpower your own page). To give your page the best chance, you'll want to publish your post that includes the review first, making sure you've hit all the on-page optimisation. It would also be good to have additional text to add to the review - an intro paragraph and summary for example. Then wait until it has been indexed in Google, while building at least a few links to your page - social mentions are great for this, as you mention.
Once your own post is indexed and ranking (do a search for a specific phrase from your review, for example) then you can post it on Amazon, This way, hopefully the search engines will have enough cues to recognise that your blog page was the first and definitive source for the review. Doesn't' always work but this gives you the best shot.
Nothing about canonicalisation on your blog page is going to help with this process. However, it certainly could be beneficial to have rel=author attribution from Google+ implemented on your blog.
Hope that helps answer the second part of your question?
Paul
-
Hi Gina,
No you won't get penalized for only copying the review about a book on your blog while it's also on Amazon. It's only one page so Google won't make this a huge problem for your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you get dinged for Duplicate video content?
If a vendor who creates your video posts it on their Vimeo account and I post it on my YouTube account will Google count that as duplicate content?
Social Media | | RoxBrock0 -
Best way to create content in Google Plus to help SEO
Hi, I would like to know what is your experience about how to create content for Google+ in order to improve your SEO. I mean, tips like content length, opitmization, links, hashtags, and so on... What do you think? How would you integrate this strategy with the other ones (facebook, twitter, blogs, etc.) Thank you.
Social Media | | teconsite0 -
Twitter T&Cs
We're considering running a promotion to donate some cash to a charity for every new follower we gain during our user conference. Could this be considered buying followers, which could put our account at risk for closure?
Social Media | | jcommerce0 -
Blog posts to G+ and FB?
Hi, I was wondering if we should be taking our blog posts and also putting them on social sites as well such as G+ and FB? If so, does content need to change to avoid a duplicate issue and if so is there a "rule" of sorts in terms of how much to change the content up? I was just wondering since we are already taking the time to put together these "stories" on our blog if our other channels would benefit as well?
Social Media | | BabyBeauBelle0 -
SEO wise - what is the impact of Avatar on a blog
Hi all, At the moment we are at the verge of building finally a blog. For SEO purpose I demanded that it would include social interactions with Google+, Facebook, Twitter, Youtube and some more. Especially Google+ for the authorship part. But now they come asking me if they can work with Gravatar http://www.gravatar.com/support/what-is-gravatar/ - a Globally Recognized Avatar. I never worked with it before and can't find anything if it will negatively impact SEO on authorship - but I'm still not sure. Does the Gravatar interfer with Google+ authorship?
Social Media | | Letty
I could find information about having to setup the author part in the Gravatar, but this doesn't give me the answer if this helps with Google+. If anybody has experience of can tell me / point me in the right direction it much appreciated. Or maybe having a better solutions than the Gravatar.0 -
How to make good content go viral?
Hi, have a question on the distribution of content which is designed to go viral. Let say you have written awesome content, with great visuals, etc which is designed to go viral. Your site is relatively new - not many social media followers, DA authority, or natural traffic. What would be a good process of distributing that content - getting the content out there so it has the best chance and ability to go viral and generate links. So far i have: Use press releases to distribute that content, using a distribution service like: prnewswire.com. Hope its picked up by a news site or something. Contact Facebook Pages or Twitter Pages who have a large audience of the type of people who would be interested in the content. Ask them if they can share the content. Content sites related to the content, and ask them to share it with their users (Give them a incentive e.g. money, a gift, etc) I think number 1 would yield the best possible results in getting actual sites linking to you. 2 and 3 are more designed for people (who very few would have blogs) to read the content. Any other suggestions, i'm missing out on? Any good articles you guys recommend, i should checkout? Thanks, Matt
Social Media | | Mattcarter080 -
What is the best way to promote a blog like blogsport or wordpress?
Hello, With the recent algorithm changes of Google I am wondering what the the best way is to promote a blog like blogspot or wordpress? Looking forward to your answers! Regards, Thomas
Social Media | | ThomasH0