Tips for quick SEO
-
Hi guys (first time posting). I'm involved in many differnt marketing activities on an ecommerce site and don't always get a lot of time to focus on SEO (although I appreciate its importance). What are your tips for the most effective SEO tasks to focus on considering these time constraints? Think 80/20 applied to SEO. Thanks. Paul
-
Your impression is right.Think about it in this way, Google wants to provide the best experience to its customer when they look for something online. If your site hasn't got any issues (technical issues), could be easily indexed by robots, has good original content and most important helps answering customers' queries, you get a step closer to the first page. Indeed link building (or earning), social media, local and whatnot do have a crucial role to improve your site authority, but without a "search engine/visitor friendly" website, all your effort won't be worth as much.
Good luck
Oscar
-
Thanks for the update guys. I'm getting the strong impression that site content, crawling issues and on-page optimisation are the critical factors to focus on first. Thanks, Paul.
-
Site speed is often a quick fix. A faster site can not only help in SEO, but also for conversion factors of course.
Run your site through GTMetrix and have a look at the recommendations that come up. If you click the recommendation, then the "What does this mean?" text in the top right, it'll explain what the change will try to achieve. If you click "read more" on that pop up, more often than not you'll get a tutorial on how you can implement the change.
-
I would starte with a SEO Audit in order to discover if there are any technical issues with the site (I would use screaming frog/webmaster tools/moz crawl diagnostic). If so I would start fixing these issues first and them move on to On-Page optimization/Content.
Let's say your ecommerce site has 1000 pages, I would focus weekly on 25 pages, creating well written product descriptions, optimized content and so on.
These task should leave you with a well optimized and search engine/customer friendly website which will help you move on to more time consuming and complex SEO tasks
Hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank a page on established site quickly
Hi, I'm looking for information about how I can rank an e-commerce category page quickly from a link building perspective. It usually takes me 6-12 months to rank these pages within the top 3 spots with link building, but I would like to get results faster. My site is established for more than 10 years and performs well in Google organic search. Here is what usually works over a 6-12 month time span: 15-40 links within articles on DA 15-60 sites, built within 6-12 months More than 75% of the links are from blogs Variety of anchor text Combination of follow/nofollow Deep links to product pages within the category we're trying to rank Might be important to note that it was easy for us to get category pages listed in DMOZ categories, when it was still around but it didn't seem to play any role in getting ranked faster. Note: We only build links on real sites with real traffic and decent performance metrics. No PBNs or other crap sites. I'd sincerely appreciate it if anyone can make any suggestions or point me towards helpful info. Thanks!
Intermediate & Advanced SEO | | Choice0 -
Multi-Store SEO
I am currently developing a website which will have a multi-store function, i.e. one for US & ROW customers and one for UK & EU customers. The domain names will be along the lines of: Original domain: www.website.com UK & EU domain: eu.website.com US & ROW domain: us.website.com When a customer visits the website they will be redirected to one or the other depending on their location. Can anyone see any problems which this may cause in respect to SEO? I know there may be a duplicate content issue here also, how should I best deal with this?
Intermediate & Advanced SEO | | moon-boots0 -
Ecommerce, SEO & Pagination
Hi I'm trying to workout if there's something wrong with our pagination. We include the rel="next" and "prev" on our pages. When clicking on page 2 on a product page, the URL will show as something like - /lockers#productBeginIndex:30&orderBy:5&pageView:list& However, if I search site:http://www.key.co.uk/en/key/lockers in Google, it seems to find paginated pages: http://www.key.co.uk/en/key/lockers?page=2 I have a feeling something is going wrong here, but haven't worked massively on Pagination before. Can anyone help?
Intermediate & Advanced SEO | | BeckyKey0 -
International Domains for SEO
My company is international and we have websites for each country with Country Code Top Level Domains (ccTLD). I am in the US and I am seeing that other countries such as Costa Rica and Germany are ranking above us in search results. I thought Google automatically geo-targeted users by default and therefore I should only get .com or US results. Any idea why other countries would rank above our site?
Intermediate & Advanced SEO | | fastlaneus0 -
A few important mobile SEO questions
I have a few basic questions about mobile SEO. I'd appreciate if any of you fabulous Mozzers can enlighten me. Our site has a parallel mobile site with the same urls, using an m. domain for mobile and www. for desktop. On mobile pages, we have a rel="canonical" tag pointing to the matching desktop URL and on desktop pages we have a rel="alternate" tag pointing to the matching mobile URL. When someone visits a www. page using a mobile device, we 301 them to the mobile version. Questions: 1. Do I want my mobile pages to be indexed by Google? From Tom's (very helpful) answers here, it seems that I only want Google indexing the full site pages and if the mobile pages are indexed it's actually a duplicate content issue. This is really confusing to me since Google knows that it's not duplicate content based on the canonical tag. But - he makes a good point - what is the value of having the mobile page indexed if the same page on desktop is indexed (I know that Google is indexing both because I see them in search results. When I search on mobile Google serves the mobile page and when I search on desktop Google serves me the desktop page.)? Are these pages competing with each other? Currently, we are doing everything we can do ensure that our mobile pages are crawled (deeply) and indexed, but now I'm not sure what the value of this is? Please share your knowledge. 2. Is a mobile page's ranking affected by social shares of the desktop version of the same page? Currently, when someone uses the share buttons on our mobile site, we share the desktop url (www. - not m.). The reason we do this is that we are afraid that if people are sharing our content with 2 different url's (m.mysite.com/some_post and www.mysite.com/some_post) the share count will not be aggregated for both url's. What I'm wondering is: will this have a negative effect on mobile SEO, since it will seem to Google that our mobile pages have no shares, or is this not a problem, since the desktop pages have a rel="alternate" tag pointing to mobile pages, so Google gives the same ranking to the mobile page as the desktop page (which IS being shared)?
Intermediate & Advanced SEO | | YairSpolter0 -
How to seo websites on another server
We have partners that want us to build and manage a co-branded white label for them. We will have unique content on the white label, however the white label will be located on our server. I was planning to put it on a subdomain and mask the URL, however was told that google will see through that and not give any credit to the white label. Our partners all have high PR and we are a new company with low PR. We want the white labels to get the credit from the partner websites. Should we do it through url masking or by changing the A Record in the other website to point to our server?
Intermediate & Advanced SEO | | TravelerVIP0 -
Is this link SEO-Friendly?
Hi Mozzers, Was wondering if someone could tell me if this link is SEO-friendly? class = "sl">name="sc" type="checkbox" value="1449"><a <span="">href</a> <a <span="">="</a>http://www.example.com/" onclick = "Javascript: return dosc(2);">src="imsd/coff.gif" id="cbsc2"/>Keyword It has some Javascript that makes the link work like a filter. Cheers, Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
SEO for a plumber?
Hello, How does a small, local business win at SEO (without abusing directories, articles, and paid links)? It seems that everyone is saying "create unique content", but that just doesn't seem realistic for a small plumber in a big metro area. One might suggest coming up with helpful articles about plumbing tips, etc., but there are thousands of spun articles on article directories already. On page optimization is in place, we are listed in the main directories, we've asked the people we know to link to us, and we are engaged in social media. What would you recommend next? Thanks, Will
Intermediate & Advanced SEO | | WillWatrous0