How do Nation wide business win Local?
-
Hi,
What is the methodology for a nation wide e-commerce site to win local searches?
If we take for example Flower Shops...
How do companies like 1800Flowers, ProFlowers compete locally for searches like "Flowers New York", "Flowers Boston" etc.?Should they create a dedicated page (or pages / articles) per area ?
Thanks
-
Tady to mají hezky udělané Květinářství Praha a hlavní strana je takto Rozvoz květin nebo jse mnašel ještě tuto stranku https://www.kup-kytici.cz/ a tady je to lokalizované na jednotlivé město rozvoz květin Praha
-
Můžete se také podívat zde, dělají Českou republiku a Slovensko a jsou pěkně sofistikované. Dodávají květiny i profily, ale je to místní podnik. https://www.flora-online.cz/ nebo https://www.kytice-expres.cz/ nebo https://www.kup-kytici.cz/ nebo na Slovensku https: //www.flora-online .sk / nebo https://www.kytica-expres.sk/ there are sites with a list of local cities and there is a unique text and offer on each page. Specifically, this page. https://www.flora-online.cz/kam-dorucujeme-kvetiny/ , je to správné řešení? Rozvoz květin Praha
-
Hi BeytzNet,
Typically, a national company is not going to be able to compete in the truly Local SERPs (the pack of pinned, local results). Those are generally populated with local businesses with a physical location in the city of search. For example, a search for 'send flowers nyc' returns a pack of local results like this:
The companies in those results will typically have a physical address in NYC, though the floral industry has a well-documented historical problem with spam, meaning some listings in the local results will be fake, unfortunately.
Typically, a national company without a physical location in a desired city is going to need to go after organic results rather than local ones. I've done a small amount of research of this industry in the past and what I recall seeing was either
a) A single page filled with every conceivable city name or zip code. Google states in their webmaster guidelines that they don't like this practice. Despite this, I have seen pages like this ranking, much to my surprise.
b) A set of pages for each conceivable city. Here again, I've been disappointed in the thin and duplicate content I've seen ranking with this tactic. Seems like Google's filters would catch this stuff, but I know I've seen it ranking and have been frustrated by the fact that the page I was clicking through to really had no real local component.
Is this the type of thing you're seeing, too? I'll be interested in the whole community's response on this one. You've asked a very good question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Possible to expand organic reach in multiple countries/markets without localized content?
Hi everyone, I was recently hired as Content Lead for a SaaS company. We are based in Germany with plans to expand into the UK, Ireland, Spain, and the Netherlands. All of our website content is entirely in English and we don't have plans to localize content for any of the new markets. At least not yet.
Intermediate & Advanced SEO | | localyze_mason
One of my responsibilities will be to expand our organic reach through, mostly through SEO content. Though I'm comfortable with the fundamentals of SEO, I'm no expert and I certainly don't have experience with international SEO. I consulted a couple of resources like this guide to international SEO from Moz and this video from Semrush. In a nutshell, this is what I gather: if you want to expand organic reach in foreign countries/markets, you need to 1) decide what kind of domain you want to use and then implement the necessary technical configurations and 2) create localized content in the target market's language. As I mentioned, we won't be localizing any content at first. My question, then, is can we go about creating content in English and hope to gain any kind of meaningful organic exposure in non-English speaking markets? If so, what's the best approach? I apologize in advance if any of this isn't clear or if the answer is super obvious. Happy to provide further details upon request. Thanks in advance for any help that can be offered!0 -
Where is the best place to put a sitemap for a site with local content?
I have a simple site that has cities as subdirectories (so URL is root/cityname). All of my content is localized for the city. My "root" page simply links to other cities. I very specifically want to rank for "topic" pages for each city and I'm trying to figure out where to put the sitemap so Google crawls everything most efficiently. I'm debating the following options, which one is better? Put the sitemap on the footer of "root" and link to all popular pages across cities. The advantage here is obviously that the links are one less click away from root. Put the sitemap on the footer of "city root" (e.g. root/cityname) and include all topics for that city. This is how Yelp does it. The advantage here is that the content is "localized" but the disadvantage is it's further away from the root. Put the sitemap on the footer of "city root" and include all topics across all cities. That way wherever Google comes into the site they'll be close to all topics I want to rank for. Thoughts? Thanks!
Intermediate & Advanced SEO | | jcgoodrich0 -
Ranking for local searches without city specific keywords?
Hey guys! I had asked this question a few months ago and now that we are seeing even more implicit information determining search results, I want to ask it again..in two parts. Is is STILL best practice for on-page to add the city name to your titles, h1s, content etc? It seems that this will eventually be an outdated tactic, right? If there is a decent amount of search volume without any city name in the search query (ie. "storefont signs", but no search volume for the phrase when specific cities are added (ie. "storefront signs west palm beach) is it worth trying to rank and optimize for that search term for a company in West Palm Beach? We can assume that if there are 20,000 monthly searches for the non-location specific term that SOME of them would be fairly local, so do we optimize the page without the city name and trust Google to display results with a local intent...therefore showing our client's site in the SERPS when someone searches "sign company" and they are IN West Palm Beach? If there is any confusion, please just ask me to clarify! I think this would be a great WhiteBoard Friday topic for Rand!
Intermediate & Advanced SEO | | RickyShockley0 -
Google Local Places and Organic Listing?
Hi All, Is it possible to have visibility in Google local places as well first page in Google for same set of keywords?
Intermediate & Advanced SEO | | RuchiPardal0 -
Mutiple businesses, same address and suite?
Hey guys, We have several businesses, two agencies and one online store all sharing the same address and suite. We aren't focused on getting local foot traffic at all, but I've seen the benefits of local citations + google+ and local directories. Is there any negative to using the same address with Google? Will they eventually see that and devalue anything SEO wise?
Intermediate & Advanced SEO | | iAnalyst.com0 -
Is there value in keeping a microsite for a business that has unique domains for each of their locations?
I'm taking over a site with multiple domains that are almost entirely duplicate content. The business has a main site, then 5 different location sites with unique domain names, a slightly different homepage, then exact duplicate for the rest of the site. Should I get rid of the individual location domains entirely, and just 301 redirect to pages on my main domain? Or might it be worth keeping a unique microsite online at each of the location domains (with one general location page on the main url, then the location-specific info on the microsite)? Currently, some of the location domains rank better than the main one, and in other areas the main one outranks the location domain.
Intermediate & Advanced SEO | | irapasternack0 -
Code to change country in URL for locale results
How do I change the code in my URL to search in Google by specific location?
Intermediate & Advanced SEO | | theLotter0 -
Local Business schema / markup
What markup should local businesses employ on their website? I'm aware of the newer schema.org markup but does Google still use rich snippets, geotags, etc.?
Intermediate & Advanced SEO | | BryanPhelps-BigLeapWeb0