How cloudflare might affect "rank juice" on numerous domains due to limited IP range?
-
We have implemented quite a few large websites onto cloudflare and have been very happy with our results. Since this has been successful so far, we have been considering putting some other companies on CL as well, but have some concerns due to the structure of their business and related websites.
The companies run multiple networks of technology, review, news, and informational websites. All have good content (Almost all unique to each website) and rankings currently, but if implemented to cloudflare, would be sharing DNS and most likely IP's with eachother. Raising a concern of google reducing their link juice because it would be detected as if it was coming from the same server, such as people used to do for their blog farms.
For example, they might be tasked to write an article on XYZ company's new product. A unique article would be generated for 5-10 websites, all with unique, informative, valid and relevant content to each domain; Including links, be it direct or contextual, to the XYZ product or website URL. To clarify, so there is no confusion...each article is relevant to its website...
technology website- artciel about the engineering of xyz product
business website - How xyz product is affecting the market or stock price
howto website - How the xyz product is properly usedCurrently all sites are on different IP's and servers due to their size, but if routed through cloudflare, will Google simply detect this as duplicate linking efforts or some type of "black hat" effort since its coming from cloudflare?
If yes, is there a way to prevent this while still using CL?
If no, why and how is this different than someone doing this to trick google?Thank you in advance! I look forward to some informative answers.
-
Thank you for some great information! I am reading it over now!
The concern is not necessarily the page rank or da of the actual sites with the content linking to the other site, but that google might reduce or diminish the link juice of the actual links since they would likely detected as originating from the same server.
It might be 5-10 websites, original content...but not really something we can "test and see"
Thank you again!
-
For a small number of sites I would not be concerned, but if you are worried, Try Microsoft Azure you get a unique ip for each website and they are very cheap with a great interface.
-
Response updated
-
Where did you get that information for all sites being on different IP's? I ask because 3 of the sites we are using for some clients all are coming from the same IP or the same c block or range.
A better question might be if there is a way to ensure they are served from different IP's since we cannot risk it.
Side note, I am waiting for a response from CL as well and will post their info if relevant.
thanks!
-
UPDATED/CLARIFICATION: Responding to your comment "Currently all sites are on different IP's and servers due to their size."
Your server IP addresses (A Records) will stay unique/same. The IP is masked by Cloudflare's Anycast using different IP addresses across the world, depending where used can be identical or in similar range. They cache static content with a short expiry time; for non-cached content their servers proxy through requests to the actual server then forward to a user.
See http://www.quora.com/CloudFlare/How-does-CloudFlare-work for a detailed response from CloudFlare's CEO to a similar question.
Now Google "should" first of all understand how Cloudflare works as a CDN just like it does with other similar CDNs and security platforms.
Does Google care about same IPs no, unless there are spammy neighbors using it:
“… there was recently a discussion on a NANOG (North American Network Operators Group) email list about virtual hosting vs. dedicated IP addresses. They were commenting on the misconception that having multiple sites hosted on the same IP address will in some way affect the PageRanks of those sites. There is no PageRank difference whatsoever between these two cases (virtual hosting vs. a dedicated IP).” Cutts Blog
Should Google figure this out and be able to differentiate the Cloudflare masking yes. But has Google been found with incorrectly diagnosing spam yes, with probably less complex issues to Cloudflare. The question may be do you want to take the risk, or partial risk as you can actually use your own DNS and cloudflare (paid version) again hoping assuming Google will understand.
Hope this helps, curious as to how Cloudflare will respond to this, so please update. But as an SEO'r it would depend how much risk you want to take in this case.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Noindexed Pages with External Links Pointing to it: Does the juice still pass through?
I have a site with many many pages that have very thin content, yet they are useful for users/visitors. Those pages also have many external links pointing to them from reputable and authoritative websites. If i were to noindex/follow these pages, will the juice/value from the external links still pass through just as if the page didn't have the noindex tag? Please let me know!
White Hat / Black Hat SEO | | juicyresults0 -
Google Panda and Penguin "Recovery"
We're working with a client who had been hit by Google Panda (duplicate content, copyright infringement) and Google Penguin (poor backlinks). While this has taken a lot of time, effort and patience to eradicate these issues, it's still been more than 6 months without any improvement. Have you experienced longer recovery periods? I've seen sites perform every black hat technique under the sun and still nearly 2 years later..no recovery! In addition many companies I've spoken to advised their clients to begin right from the very beginning with a new domain, site etc.
White Hat / Black Hat SEO | | GaryVictory0 -
Link Juice Inquiry
Hello, So I have a website (example.com). I have an ajax pop-up (example.com/#example) that I am receiving a bunch of links to. Since this pop-up (example.com/#example) is on my homepage, are these links giving juice to the homepage, or this pop-up, or both?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Domain name for seo
Lets say that my competitor has the domain name and website called remotecontrolcar.com , .net and .org . And he has great links and good white hat google juice. What if I get MyRemoteControlCar.com , .net, and .org domain name.. Would my domain name help me in rank against him as long as I have similar google juice? Thanks.
White Hat / Black Hat SEO | | zsyed0 -
One good domain generating to much links what to do
I think penguin had no effect yet on spain. propdental.com remain the same.And propdental.es still growing.No penguin 2.0 effect. I think it will need a few more days to see if there is impact on spain.
White Hat / Black Hat SEO | | maestrosonrisas
Althought i have a question regarding coagnitive SEO, (is regarding a link to propdental.es from unidirectorio.com) i think is a good web, but as generated me an very big amount of links)i have this on link from unidirectorio.com that has generated 2400 links to www.propdental.es with this ancor text "clinica dental con dentistas especialistas en implantes dentales ortodoncia invisalign y carillas" Links is comes from this page http://undirectorio.com/Salud/dentistas/ and then generates 2400I can not remove this link. I seemed a good directory with just 3 pages linking out and good page rank on my specific field.I ask google to dont take that link into account, although i am not sure if i did it well.**Can someone tell me how to say to google to dont take in account the links from a domain?**google still shows this link on webmaster tools, i am afraid it ends up been bad. I seems a good directory is not an exact ancor text although containt all work i want to rank.What would be your advice? Do i have any way to make sure that google does not have the links recieved from that domain into account0 -
Getting a link from an internal page with PR 2 of a domain with PR 5 is how much effective?
My website got a link from an internal page with PR rank of 2 but the domain has the PR rank 5. For example - A domain www.example.com with PR rank 5 and internal page www.example.com/extra/1 PR rank 2. I got a link from the internal page, will I benefit from main domain Page rank 5? Thanks, Sameer
White Hat / Black Hat SEO | | KaylaKerr0 -
Penguin Maybe? Ranking low for main term: Trying to find cause and correct
Hello, For nlpca(dot)com one of our main keywords is the term "NLP" We are ranking 25th for that term.Possible causes: 1. keyword stuffing on home page, though we need to use the term over and over again to describe ourselves. Also, competitors like nlpco(dot)com and nlpu(dot)com also mention "NLP" a lot 2. Backlink profile: see this spreadsheet. We have a lot of sites from other countries and many sitewides but all natural and almost all branded. Ou company names are NLP Institute of California, NLP California, and NLP and Coaching Institute. 3. nlpcacoach(dot)org is a sitewide footer link. So is iepdoc.nl. We're going to ask the first site to take our link down. 4. No "What is NLP" article. I think that might help. 5. Most of our 60 articles are posted on other sites. We author about 30 of them. I'm working on authorship via rel="author" and rel="me" links. There's usually 2 authors 6. Most of the title tags used to be 4 keywords separated by pipes -"|" I changed them all after the updates took the keyword "NLP" down. That's about all I can think of. What do we do or clean up?
White Hat / Black Hat SEO | | BobGW0 -
Can a "Trusted Retailer" badge scheme affect us in the SERPs?
Hi Guys, In the last week our website saw a drop on some of our biggest and best converting keywords and we think it might be down to us rolling out a “Trusted Retailer” badge scheme. We sell our products directly to consumers via our website, but we also sell our products to other online resellers. We think badges are a good to show the consumer that we trust a site. On the 17th September we sent out badges to about 39 of our best retailers, two of whom have already put them on their sites. Instead of sending them a flat jpeg, we sent them HTML files containing code that pulled in the image from our servers. We wanted to host the image to make sure that we always had some leverage. So if a company stopped selling our products, or the quality of their site went down, we could just remove the badge. Whilst at it, we stuck a link in there pointing to an FAQ on our website all about trusted retailers and what people need to look out for. We chose the anchor text “(brand name) Trusted Retailer”, because that seemed to be the most relevant. The code looks like this: (our brand) Trusted Retailer You might notice that there is a div just before the link. This is there to stop the user from clicking on the top 65% of the badge (because this contains the shop name and ID number), and we also used a negative text-indent to move the anchor text out of the way. But right underneath this is our Logo, so it’s almost a hidden link, but you can still click it. So far the badge has been put in on two sites, one of which isn’t so great and maybe looks a tiny bit spammy. (They sell mostly through ebay as opposed to on their main site). Also, these sites seem to have put it on most of their pages! So my questions are; Is this seen as black or grey hat? Is it the fact we put in anchor text with our brand? Or is it the fact the url is transparent in the coding? Or is it the fact the sites are using sitewide links? In any case would Google react so quickly as to penalise us in two days? If this is the issue, do you think there’s anything we can do to stop getting penalised? (Other than having to e-mail 39 retailers back and getting them to take the badges down). Thoughts much appreciated – we do our SEO in-house and are still learning every day… Thank you James
White Hat / Black Hat SEO | | OptiBacUK0