What to do when you buy a Website without it's content which has a few thousand pages indexed?
-
I am currently considering buying a Website because I would like to use the domain name to build my project on. Currently that domain is in use and that site has a few thousand pages indexed and around 30 Root domains linking to it (mostly to the home page). The topic of the site is not related to what I am planing to use it for.
If there is no other way, I can live with losing the link juice that the site is getting at the moment, however, I want to prevent Google from thinking that I am trying to use the power for another, non related topic and therefore run the risk of getting penalized. Are there any Google guidelines or best practices for such a case?
-
I suppose that technically if you really wanted to come clean you could ask the currently linking domains to remove their links since the subject of the site has changed. Those that don't, you could disavow.
I'm not saying to do that or not, and I don't know if I know anyone who would but it's an option.
-
I am not too sure about it. I've seen one project in the past where a site most likely was penalized after the same kind of scenario and it was much less pages that were indexed. The site didn't rank for over a year for it's own domain name.
Also I am not sure about the thousands of indexed pages, if I can just let them become 404 errors or if I should do some redirect. Or perhaps should I remove the pages from the index via WMT?
-
I can't imagine Google would "think" like that and can't see any reason why they should penalize you. Same like moving to a new house; old furniture out; new furniture in.
You are lucky with the age of the domain and the root domains linking to you.
If possible, use http status codes correct http://moz.com/learn/seo/http-status-codes
-
As soon as you update the content Google will re-index and re-rank the site so you'll lose anything that was built up by the current content anyway.
If the linking domains are completely irrelevant to your new content they are likely to hold very little weight.
Finally, as the domain ownership is being transferred and the content completely changed you will almost certainly lose any domain authority that has been built up over the years.
Basically, I'm pretty sure that Google will treat this as a completely new site. You won't be punished for trying to use the current sites ranking but you won't benefit from it either!
Hope this helps.
Steve
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO: How to change page content + shift its original content to other page at the same time?
Hello, I want to replace the content of one page of our website (already indexeed) and shift its original content to another page. How can I do this without problems like penalizations etc? Current situation: Page A
Intermediate & Advanced SEO | | daimpa
URL: example.com/formula-1
Content: ContentPageA Desired situation: Page A
URL: example.com/formula-1
Content: NEW CONTENT! Page B
URL: example.com/formula-1-news
Content: ContentPageA (The content that was in Page A!) Content of the two pages will be about the same argument (& same keyword) but non-duplicate. The new content in page A is more optimized for search engines. How long will it take for the page to rank better?0 -
How long to re-index a page after being blocked
Morning all! I am doing some research at the moment and am trying to find out, just roughly, how long you have ever had to wait to have a page re-indexed by Google. For this purpose, say you had blocked a page via meta noindex or disallowed access by robots.txt, and then opened it back up. No right or wrong answers, just after a few numbers 🙂 Cheers, -Andy
Intermediate & Advanced SEO | | Andy.Drinkwater0 -
Pagination and View All Pages Question. We currently don't have a canonical tag pointing to View all as I don't believe it's a good user experience so how best we deal with this.
Hello All, I have an eCommerce site and have implemented the use rel="prev" and rel="next" for Page Pagination. However, we also have a View All which shows all the products but we currently don't have a canonical tag pointing to this as I don't believe showing the user a page with shed loads of products on it is actually a good user experience so we havent done anything with this page. I have a sample url from one of our categories which may help - http://goo.gl/9LPDOZ This is obviously causing me duplication issues as well . Also , the main category pages has historically been the pages which ranks better as opposed to Page 2, Page 3 etc etc. I am wondering what I should do about the View All Page and has anyone else had this same issue and how did they deal with it. Do we just get rid of the View All even though Google says it prefers you to have it ? I also want to concentrate my link juice on the main category pages as opposed being diluted between all my paginated pages ? - Does anyone have any tips on how to best do this and have you seen any ranking improvement from this ? Any ideas greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Redirecting thin content city pages to the state page, 404s or 301s?
I have a large number of thin content city-level pages (possibly 20,000+) that I recently removed from a site. Currently, I have it set up to send a 404 header when any of these removed city-level pages are accessed. But I'm not sending the visitor (or search engine) to a site-wide 404 page. Instead, I'm using PHP to redirect the visitor to the corresponding state-level page for that removed city-level page. Something like: if (this city page should be removed) { header("HTTP/1.0 404 Not Found");
Intermediate & Advanced SEO | | rriot
header("Location:http://example.com/state-level-page")
exit();
} Is it problematic to send a 404 header and still redirect to a category-level page like this? By doing this, I'm sending any visitors to removed pages to the next most relevant page. Does it make more sense to 301 all the removed city-level pages to the state-level page? Also, these removed city-level pages collectively have very little to none inbound links from other sites. I suspect that any inbound links to these removed pages are from low quality scraper-type sites anyway. Thanks in advance!2 -
Are pages with a canonical tag indexed?
Hello here, here are my questions for you related to the canonical tag: 1. If I put online a new webpage with a canonical tag pointing to a different page, will this new page be indexed by Google and will I be able to find it in the index? 2. If instead I apply the canonical tag to a page already in the index, will this page be removed from the index? Thank you in advance for any insights! Fabrizio
Intermediate & Advanced SEO | | fablau0 -
Will implementing a 'Scroll to Div Anchor' cause a duplicate content issue?
I have just been building a website for a client with pages that contain a lot of text content. To make things easier for site visitors I have created a menu bar that sticks to the top of the page and the page will scroll to different areas of content (i/e different Div id anchors) Having done this I have just had the thought that this might inadvertently introduce duplicate content issue. Does anyone know if adding an #anchor to the end of a url will cause a duplicate content error in google? For example, would the following URLs be treated as different:- http://www.mysite.co.uk/services
Intermediate & Advanced SEO | | AdeLewis
http://www.mysite.co.uk/services#anchor1
http://www.mysite.co.uk/services#anchor2
http://www.mysite.co.uk/services#anchor3
http://www.mysite.co.uk/services#anchor4 Thanks.0 -
Is it possible for a multi doctor practice to have the practice's picture displayed in Google's SERP?
Google now includes pictures of authors in the results of the pages. Therefore, a single practice doctor can include her picture into Google's SERP (http://markup.io/v/dqpyajgz7jkd). How can a multi doctor practice display the practice's picture as opposed to a single doctor? A search for Plastic Surgery Chicago displayed this (query: plastic surgery Chicago) http://markup.io/v/bx3f28ynh4w5. I found one example of a search result showing a picture of both doctors for a multi doctor practice (query: houston texas plastic surgeon). http://markup.io/v/t20gfazxfa6h
Intermediate & Advanced SEO | | CakeWebsites0 -
Export list of urls in google's index?
Is there a way to export an exact list of urls found in Google's index?
Intermediate & Advanced SEO | | nicole.healthline0