How to title my products?
-
Hi, really struggling with product titles. Or should I say keeping staff writing out titles.
If I sell a Coat. I would like the product titled like:
Armani Jeans Coat Green but staff are doing it like Armani Jeans Fur Hooded Coat Green.
Now I think this effects our SEO efforts as how likely are people to search for the Fur Hooded coat part? Yes we might hit the numbers of the small search but is it really worth it?
Would it not be best put this Fur Hooded part in the short description and long description?
I am trying to make my SEO titles and meta descriptions consistant for 1 product. But find it hard writing out Fur Hooded in the Meta Title when I know numbers will be minimal?
The SEO titles or the product titles are effectively links on the website for each product. So hold more weight and the product titles act as the H1 titles on the product page itself.
Surely we would be best using Armani Jeans Coat Green rather than such a long, obscure title that will gain very little search?
Whats best way to approach this issue? As we can have products titled like: Creative Recreation Kaplan Patent Leather/Snake Trainers Charcoal. Which to me is too long, too obscure. Surely the extra detail should go in Short Description which is visible on the catelog page and keep the product titles shorted and more to the point, eg Creative Recreation Kaplan Trainers Snake Charcoal? All this Patent Leather/ business seems pointless to me?
Any ideas?
-
Thanks.
I may take that approach with Arman Jeans Coat - Red set up. As I go into next 6 months I really want to push the on-site seo and get product meta titles and descriptions bang on the money.
-
I think people are more likely to search for Red Armani Jeans Coat than Armani Jeans Coat Red, but I don't think that means you should necessarily structure your Title tag as "Red Armani Jeans Coat" - but I am more than happy to hear otherwise.
Google is always trying to understand the searcher's intent and the question they are asking irrespective of whether they write their search short or long. The question the person is asking in this example is "Where can I buy a red Armani Jeans Coat?", but that doesn't mean a web page with the Title tag "Armani Jeans Coat - Red" will not rank well for that search.
Google will understand that first and foremost they are looking for an Armani Jeans coat and not a red coat. So, by structuring a Title as "Armani Jeans Coat - Red" makes the title unique and makes it clear that the page and ultimately your site (because you will have other Armani Jeans pages) sells Armani Jeans clothing. That also fits with Google's Hummingbird update as that is looking at the breadth of the site for a search and not just individual pages that they list in their results.
I'm not sure how much my ramblings above makes sense, but I hope it helps.
Peter
-
Thanks.
I just feel that althought the longer ones are relevant as it describes product, maybe this area can be improved on and the titles made shorter whist still being long tail?
I mean, how many people search for armani jeans fur hooded coat green and how many search for armani jeans coat green?
Also do you guess recommend the colour being the first word of the product title or keep it to the end?
Red Armani Jeans Coat seems a lot more natural than Armani Jeans Coat Green? Does it even matter?
-
Hi, I agree with David's comments. All I would add is that whilst Hummingbird will give more attention to long tail searcehs that does not mean stuffing the Title tag with more words.
Best current advice re Title tags is to keep the main words at the start of the Title and keep words focussed and to a minimum where possible on the basis that the more words you have the more diluted the title is.
In the example you have given I think the Title should definitely start with "Armani Jeans Coat". To differentiate it then from other Armani Jeans coats I would make it ""Armani Jeans Coat - Fur Hooded - Green". Some would say using hyphens is not good for SEO in a Title tag, but I think it is matching SEO with readability and Hummingbird may well fit with that too.
I hope that helps,
Peter -
Hi,
Considering the Humingbird update from Google I wouldn't worry too much about which of the two ways you write the product titles, as long as you are consistent in the way you decide to write them.
Danny Sullivan from Search Engine Land Says about Humingbird:
If you type into Google:
“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.
Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.
It is always important to have the key terms in the title, just make sure you are consistent. We used to call our products names, so if I was selling a red polka dot dress, I would call it 'LaFrock (our brand) Red Polka Dot Dress - Chloe' eventually we would rank for 'Red POlka Dot dress' but our returning customers would search for 'LaFrock Chloe dress' and we started ranking for those terms as well..
Hope this helps
Dave
-
And does this article make sense and thoughts on it? As the issues he mentions are exactly what I am thinking...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Importance of City in Title?
Anyone doing SEO for a local business ever tried to do an A/B test between city name in title and not in title? Seems that if you have a Google Places for Business Listing and have correct NAP on your web pages, Google places heavy importance already on that when determining geographic relevance in their algo. As a business expands, maybe not that far from their original service area but starts to offer services in other nearby cities some of which may be as big of a population as the city the business is located in, it seems to make less and less sense to put city names in the title if not for the basic reason of making the title too long. But what if your primary area is basically three cities and including them pushed your title to say, 90 characters. How much does city name in the title tag matter when you are already coming up the local 3-pack map listing on search results for the relevant cities?
Intermediate & Advanced SEO | | MrSem1 -
Ecommerce SEO: Shared content on product pages
Hi Guys, I am wondering what the best practices are for avoiding duplicate content on product pages that have shared content. For example, say I have a 3 different product pages for each of the following: Verizon IPhone 5 16GB, AT&T IPhone 5 16GB, AT&T IPhone 5 32GB. Obviously each product is for the most part the same (all are IPhone 5). The only differences lie in the carrier of the phone and the storage capacity. I want to write product descriptions for each page to target a variety of different keywords, but I don't want to get penalized for duplicate content. Does anybody have any experience in what the SEO best practices are for product pages that have shared content like this? Thank you!
Intermediate & Advanced SEO | | Cody_West0 -
What to do about similar product pages on major retail site
Hi all, I have a dilemma and I'm hoping the community can guide me in the right direction. We're working with a major retailer on launching a local deals section of their website (what I'll call the "local site"). The company has 55 million products for one brand, and 37 million for another. The main site (I'll call it the ".com version") is fairly well SEO'd with flat architecture, clean URLs, microdata, canonical tag, good product descriptions, etc. If you were looking for a refrigerator, you would use the faceted navigation and go from department > category > sub-category > product detail page. The local site's purpose is to "localize" all of the store inventory and have weekly offers and pricing specials. We will use a similar architecture as .com, except it will be under a /local/city-state/... sub-folder. Ideally, if you're looking for a refrigerator in San Antonio, Texas, then the local page should prove to be more relevant than the .com generic refrigerator pages. (the local pages have the addresses of all local stores in the footer and use the location microdata as well - the difference will be the prices.) MY QUESTION IS THIS: If we pull the exact same product pages/descriptions from the .com database for use in the local site, are we creating a duplicate content problem that will hurt the rest of the site? I don't think I can canonicalize to the .com generic product page - I actually want those local pages to show up at the top. Obviously, we don't want to copy product descriptions across root domains, but how is it handled across the SAME root domain? Ideally, it would be great if we had a listing from both the .com and the /local pages in the SERPs. What do you all think? Ryan
Intermediate & Advanced SEO | | RyanKelly0 -
What should I do when there is no more stock for a product (e-commerce) ?
I´ve several clientes with magento, wp and brazilian Vtex.... usually when a product is out of stock the system allow you to delete or desallow but you will create a 404 erros. There is a plugin to redirect disallow products to home os a personalized page... looks good. But I´ve just realized when you edit the name (and url) of a product it creats automatic redirect of the product... Now I´m wondering never delete or disallow a product page anymore.... always edit with a new product so the redirect can send some PR to the new produtc.... Sounds too stupid or make any sense?
Intermediate & Advanced SEO | | SeoMartin10 -
Duplicate Page Title/Content Issues on Product Review Submission Pages
Hi Everyone, I'm very green to SEO. I have a Volusion-based storefront and recently decided to dedicate more time and effort into improving my online presence. Admittedly, I'm mostly a lurker in the Q&A forum but I couldn't find any pre-existing info regarding my situation. It could be out there. But again, I'm a noob... So, in my recent SEOmoz report I noticed that over 1,000 Duplicate Content Errors and Duplicate Page Title Errors have been found since my last crawl. I can see that every error is tied to a product in my inventory - specifically each product page has an option to write a review. It looks like the subsequent page where a visitor can fill out their review is the stem of the problem. All of my products are shown to have the same issue: Duplicate Page Title - Review:New Duplicate Page Content - the form is already partially filled out with the corresponding product My first question - It makes sense that a page containing a submission form would have the same title and content. But why is it being indexed, or crawled (or both for that matter) under every parameter in which it could be accessed (product A, B, C, etc)? My second question (an obvious one) - What can I do to begin to resolve this? As far as I know, I haven't touched this option included in Volusion other than to simply implement it. If I'm missing any key information, please point me in the right direction and I'll respond with any additional relevant information on my end. Many thanks in advance!
Intermediate & Advanced SEO | | DakotahW0 -
Duplicate page content and Duplicate page title errors
Hi, I'm new to SeoMoz and to this forum. I've started a new campaign on my site and got back loads of error. Most of them are Duplicate page content and Duplicate page title errors. I know I have some duplicate titles but I don't have any duplicate content. I'm not a web developer and not so expert but I have the impression that the crawler is following all my internal links (Infact I have also plenty of warnings saying "Too many on-page links". Do you think this is the cause of my errors? Should I implement the nofollow on all internal links? I'm working with Joomla. Thanks a lot for your help Marco
Intermediate & Advanced SEO | | marcodublin0 -
New, Used, Refurbished Ecommerce Products
I'm in a situation where I am trying to improve an ecommerce site that sells about 10-15 products, and a few variations of each. My main headache is coming from the fact that we sell New, used, and refurbished products that are often overlapping. I'm not really sure if I am categorizing the products/structuring the site the best possible way. Here is an example that shows the current structure of the site: New Fruits
Intermediate & Advanced SEO | | heroiceric
--> Bananas
----> Banana Model 1
----> Banana Model 2
--> Apples
----> Apple Model 1
----> Apple Model 2
--> Oranges
----> Orange Model 1
----> Orange Model 2 Refurbished Fruits --> Bananas
----> Refurbished Banana
--> Apples
----> Refurbished Apple
--> Oranges
----> Refurbished Orange The business, however, specializes in the refurbished models because they make significantly more money for each one that is sold. Because of this, it's way more important to get the refurbished models ranking up for the terms. I've been struggling to get good results from my SEO efforts and I think that this strange site structure could be holding me back. Would it make sense for me to use canonical on the "New Fruits" pages, pointing toward the "Refurbished Fruits" pages? Should I be trying to build links to the category pages or the actual product pages. IE: To "Refurbished Fruits --> Bananas" rather than "Refurbished Fruits --> Bananas --> Refurbished Banana?"0 -
Most effective Title Tag Structure
I want to target a set of keywords but I want to know which type of Title tag structure or wording is most effective? Here are my target keywords: CMMS, CMMS Software, EAM Software, Maintenance Management Software Do you think using exact keywords terms are most effective? For example: Title tag: CMMS, CMMS Software, EAM Software, Maintenance Management Software Or: Title tag: CMMS Software, EAM Maintenance Management Software Same goes for keyword use for content and H1 tags. Your thoughts? Thanks, John
Intermediate & Advanced SEO | | VizionSEO990