How to title my products?
-
Hi, really struggling with product titles. Or should I say keeping staff writing out titles.
If I sell a Coat. I would like the product titled like:
Armani Jeans Coat Green but staff are doing it like Armani Jeans Fur Hooded Coat Green.
Now I think this effects our SEO efforts as how likely are people to search for the Fur Hooded coat part? Yes we might hit the numbers of the small search but is it really worth it?
Would it not be best put this Fur Hooded part in the short description and long description?
I am trying to make my SEO titles and meta descriptions consistant for 1 product. But find it hard writing out Fur Hooded in the Meta Title when I know numbers will be minimal?
The SEO titles or the product titles are effectively links on the website for each product. So hold more weight and the product titles act as the H1 titles on the product page itself.
Surely we would be best using Armani Jeans Coat Green rather than such a long, obscure title that will gain very little search?
Whats best way to approach this issue? As we can have products titled like: Creative Recreation Kaplan Patent Leather/Snake Trainers Charcoal. Which to me is too long, too obscure. Surely the extra detail should go in Short Description which is visible on the catelog page and keep the product titles shorted and more to the point, eg Creative Recreation Kaplan Trainers Snake Charcoal? All this Patent Leather/ business seems pointless to me?
Any ideas?
-
Thanks.
I may take that approach with Arman Jeans Coat - Red set up. As I go into next 6 months I really want to push the on-site seo and get product meta titles and descriptions bang on the money.
-
I think people are more likely to search for Red Armani Jeans Coat than Armani Jeans Coat Red, but I don't think that means you should necessarily structure your Title tag as "Red Armani Jeans Coat" - but I am more than happy to hear otherwise.
Google is always trying to understand the searcher's intent and the question they are asking irrespective of whether they write their search short or long. The question the person is asking in this example is "Where can I buy a red Armani Jeans Coat?", but that doesn't mean a web page with the Title tag "Armani Jeans Coat - Red" will not rank well for that search.
Google will understand that first and foremost they are looking for an Armani Jeans coat and not a red coat. So, by structuring a Title as "Armani Jeans Coat - Red" makes the title unique and makes it clear that the page and ultimately your site (because you will have other Armani Jeans pages) sells Armani Jeans clothing. That also fits with Google's Hummingbird update as that is looking at the breadth of the site for a search and not just individual pages that they list in their results.
I'm not sure how much my ramblings above makes sense, but I hope it helps.
Peter
-
Thanks.
I just feel that althought the longer ones are relevant as it describes product, maybe this area can be improved on and the titles made shorter whist still being long tail?
I mean, how many people search for armani jeans fur hooded coat green and how many search for armani jeans coat green?
Also do you guess recommend the colour being the first word of the product title or keep it to the end?
Red Armani Jeans Coat seems a lot more natural than Armani Jeans Coat Green? Does it even matter?
-
Hi, I agree with David's comments. All I would add is that whilst Hummingbird will give more attention to long tail searcehs that does not mean stuffing the Title tag with more words.
Best current advice re Title tags is to keep the main words at the start of the Title and keep words focussed and to a minimum where possible on the basis that the more words you have the more diluted the title is.
In the example you have given I think the Title should definitely start with "Armani Jeans Coat". To differentiate it then from other Armani Jeans coats I would make it ""Armani Jeans Coat - Fur Hooded - Green". Some would say using hyphens is not good for SEO in a Title tag, but I think it is matching SEO with readability and Hummingbird may well fit with that too.
I hope that helps,
Peter -
Hi,
Considering the Humingbird update from Google I wouldn't worry too much about which of the two ways you write the product titles, as long as you are consistent in the way you decide to write them.
Danny Sullivan from Search Engine Land Says about Humingbird:
If you type into Google:
“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.
Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.
It is always important to have the key terms in the title, just make sure you are consistent. We used to call our products names, so if I was selling a red polka dot dress, I would call it 'LaFrock (our brand) Red Polka Dot Dress - Chloe' eventually we would rank for 'Red POlka Dot dress' but our returning customers would search for 'LaFrock Chloe dress' and we started ranking for those terms as well..
Hope this helps
Dave
-
And does this article make sense and thoughts on it? As the issues he mentions are exactly what I am thinking...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are keywords in the title tag becoming redundant?
I've noticed that lot's of the world's leading digital agencies are not using keywords in their titles. Eg AKQA, DigitasLBi, POKE, SYZYGY etc. Why is that? Are keywords no longer that important? This can't be accidental seeing as it's the case for so many leading agencies.
Intermediate & Advanced SEO | | RRoginator0 -
Related products & SEO
My company has a comprehensive set of historical images and text - hosted separately on a free museum site - it's currently displayed on our main site as an iframe. I realize the iframe brings no SEO juice to the site - but we are updating our site - and thinking of bringing the images and text to our site. I'm wondering if this could help or hurt us - the historical information is about "boat widgets" and we sell "car widgets" - could a lot of information about "boat widgets" dilute our "car widgets" seo ?
Intermediate & Advanced SEO | | ThomasErb0 -
Thinking about not indexing PDFs on a product page
Our product pages generate a PDF version of the page in a different layout. This is done for 2 reasons, it's been the standard across similar industries and to help customers print them when working with the product. So there is a use when it comes to the customer but search? I've thought about this a lot and my thinking is why index the PDF at all? Only allow the HTML page to be indexed. The PDF files are in a subdomain, so I can easily no index them. The way I see it, I'm reducing duplicate content On the flip side, it is hosted in a subdomain, so the PDF appearing when a HTML page doesn't, is another way of gaining real estate. If it appears with the HTML page, more estate coverage. Anyone else done this? My knowledge tells me this could be a good thing, might even iron out any backlinks from being generated to the PDF and lead to more HTML backlinks Can PDFs solely exist as a form of data accessible once on the page and not relevant to search engines. I find them a bane when they are on a subdomain.
Intermediate & Advanced SEO | | Bio-RadAbs0 -
Optimizing Product Catalogs for Multiple Brick & Mortar Locations
We're working on a project for a retail client who has multiple (5+) brick and mortar store locations in a given geographical area. They're regional, so they have locations in multiple states. We're optimizing their content (coupons, events, products, etc) across their site, but we're running into the issue of ranking well for specific products in one location, but not as well (or not at all) in others. The keywords we would like to rank for generally aren't super competitive, we're dealing with commodity products in local retail markets, so in most cases, good on page optimization is enough to rank in the top couple results. Our current situation: (specific examples are fictitious but representative) Title: My Company | Dogwood Trees - Fredericksburg, VA, Rocky Mt, NC, Rock Hill, SC…
Intermediate & Advanced SEO | | cballinger
Url: http://mycompany.com/catalog/product/dogwood-trees The content on the page is generally well optimized. We've claimed all the locations in Google places and we've deployed schema.org markup for each location that carries the item on the product page. We have specific location pages that rank well for Company name or Company Name Location, but the actual goal is to have the product page come up in each location. In the example above, we would rank #1 for "Dogwood Trees Fredericksburg VA" or just "Dogwood Trees" if the searcher is in or around Fredericksburg, on the first page for "Dogwood Trees Rocky Mt, NC", but not at all for any other locations. As these aren't heavily linked to pages, this indicates the title tag + on page content is probably our primary ranking factor, so as Google cuts the keyword relevance at the tail of the title tag, the location keywords stop helping us. What is the proper way to do this? A proposed solution we're discussing is subfolder-ing all the locations for specific location related content. For Example: My Company | Dog wood Trees - Fredericksburg, VA, Rocky Mt, NC, Rock Hill, SC…http://mycompany.com/catalog/product/dogwood-trees Becomes: My Company | Dogwood Trees - Fredericksburg, VA
http://mycompany.com/fredericksburg-va/product/dogwood-trees My Company | Dogwood Trees - Rocky Mt, NC
http://mycompany.com/rocky-mt-nc/product/dogwood-trees My Company | Dogwood Trees - Rock Hill, SC
http://mycompany.com/rock-hill-sc/product/dogwood-trees Of course, this is the definition of duplicate content, which concerns me, is there a "Google approved" way to actually do this? It's the same exact tree being sold from the same company in multiple locations. Google is essentially allowing us to rank well for whichever location we put first in the title tag, but not the others. Logically, it makes complete sense that a consumer in Rock Hill, SC should have the same opportunity to find the product as one in Fredericksburg, VA. In these markets, the client is probably one of maybe three possible merchants for this product within 20 miles. As I said, it's not highly competitive, they just need to show up. Any thoughts or best practices on this would be much appreciated!2 -
Product Tag Pages - Shopify
My website is Sportiqe.com. We sell t-shirts and use Shopify. We're finding that Google is assigning a higher than normal (normal being "1") page authority ranking on our product tag pages (ie - Products Tagged "knicks"). Would it make sense to do 301 redirects for these product tag pages to the Product pages we want to rank for? (ie - would we do a 301 redirect for a page called "Products Tagged 'Knicks'" to our "New York Knicks Shirts" page?) OR Would it make sense to change these Product Tag Page titles to another key term to have multiple search results (assuming that ordering the products in a different way would eliminate any Duplicate Page Content issues?) For example, renaming the page title from "Products Tagged Knicks" to "TAG NAME | Sportiqe Apparel" Appreciate any insight from the Moz community, Shopify store managers and fellow t-shirt enthusiasts.
Intermediate & Advanced SEO | | farmiloe0 -
Page Titles of Blog
Hi, Should all the page titles of our blogs include a Keyword(s) and\or our website name?
Intermediate & Advanced SEO | | Studio330 -
Did adding product videos cause my products to lose #1 position?
I work on an e-commerce site and for many of the products we sell, we rank #1 for "product name + item number" related searches. We decided to add product videos to some of our products in the hopes of getting an additional listing in the SERP's (regular listing + video listing in universal video results) Instead.. What we've noticed is that sometimes we are not getting 2 listings but just a regular listing with a video thumbnail that ranks somewhere on the middle of the first page. The video thumbnail is great.. but I'd rather the #1 position. I don't think Google likes to show video results as the #1 position for obvious product searches. What do you think? Did we lose our #1 position because of adding the videos to our product pages? Any advice or similar experiences? ~~ Additional information: On some of those queries, Google had decided to ignore our video and we have maintained our #1 ranking. Thanks!
Intermediate & Advanced SEO | | WebstaurantStore.com0 -
Page Title - Truncated - Even though it is less than 66 characters
Our page title is 64 characters, but it is still be truncated by Google even though it is less than the allotted 66 characters. Our Title: Women & Mens Sunglasses as low as $10 to $20 - SunglassDeals.com Truncated to: Women & Mens Sunglasses as low as $10 to $20 - SunglassDeals ... To see, search "sunglassdeals.com" on google.com. Any answers or help would be appreciated. Thanks. James
Intermediate & Advanced SEO | | tuckjames0