Schema.org

[mccormackmorrison]

Hola

Is there any consensus as yet as to whether people plan to use schema.org as the content markup standard rather than RDFa and microformats? There are some arguments flying around about the benefits and disbenefits, but the pragmatic answer to this question IMHO lies in how many people take this up rather than any arguments on what is best.

Thanks to any and all who reply.

Thanks

Neil

[BedeFahey]

I agree that the answer lies in how many people take it up.

I think that one of the biggest deciding factors is going to be how easy the most popular CMS's make integrating this. If WordPress can get this done natively, for instance, a way to write a post and, via dropdown, select what type of data each line/paragraph is? I think that'd be huge, and it would explode.

Personally, I've always been interested in getting Google's rich snippets to appear. I think it can have a huge influence on clickthroughs. And, I think that schema.org indicates that such content will become more and more commonplace. I've managed to get it to happen for one site, which had the majority of its content focused on recipes. We definitely saw an uptick in traffic without a ranking change.

I'll be continuing to keep my eye on it, at first glance it seems like a huge task. In the end, I think it will definitely be something that we add into our work. The big search engine's partnering on this is too hard to ignore.

[RyanKent]

I believe the below thread has your answers.

Google is moving full steam ahead and has already converted some major sites.

"we’ve already worked with several sites to markup their pages, including The New York Times, The Washington Post, CNET, Entertainment Weekly, The New Yorker and others. In addition, we’ve taken the extra step to add this markup to everything hosted by YouTube and Blogger. In the future, both platforms will automatically include this markup when you publish content."

http://googlewebmastercentral.blogspot.com/2011/06/authorship-markup-and-web-search.html