Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to optimize for local when client has a regus office?
-
Anyone know how to optimize for local when client has a regus office? I heard it doesn't work so well because the offices are temporary and so many have used the same exact address over and over. True? Any way around it?
Thanks!!
-
Monkey wrenches always welcome! Thanks! I'll look further...
-
Thank you Marcus! Great info! Just what I was looking for.
-
Thank you, Peter!
-
Hi BBuck,
You've received some thoughtful replies here. I'm going to throw in a monkey wrench, however. Regus offices can, indeed, be problematic. I recommend you read through the threads pulled up in a Google And Your Business Forum search for the term 'regus' and you'll quickly see what I mean:
http://productforums.google.com/forum/#!searchin/business/regus
Here's a good example of what I'm referencing:
http://productforums.google.com/forum/#!searchin/business/regus/business/4WCI624GamE/xQtCLQw4HSMJ
And here's a good discussion of Regus offices, including the comments of a Google And Your Business Forum TC and a Google MapMaker RER:
I'd look into this further before going down this road. Hope this helps!
-
That's a really helpful and comprehensive answer Marcus. Thank you for that!<thumbsup></thumbsup>
Peter
-
Hey
As Peter mentioned, in principle, this is no different to any other kind of office address. In practice though, you may find some issues as there may be several other tenants who have had this address previously and subsequently there will be a whole list of different names, phone numbers (2/3 of the Nap), website addresses and other info associated with this address.
Also, the Regus building will likely have lots of other businesses in there at the same actual street address which may create further noise.
The general advice is simple.
- get registered with Google+ Local
- build citations at the important
- optimise the website with local in mind
- generally try to ensure the website is high quality
- Try to be active socially, publish content, build local links, encourage honest reviews etc
But, my approach here would also include a detailed audit of all business listings that exist for that address. Get everything in a spreadsheet and contact the sites one by one to either update or remove the listings. Also, to identify if there are any Google local listings that still exist for the old businesses so these can be updated and removed.
Google is probably your best tool here and a search using the elements you know such as office number (Post Code / Zip Code), address will be the first starting point.
"[Office Number]" "[Street Address]" "[Post Code]"
My business is in an office complex called the Custard Factory in Birmingham and the search above for us would look something like:
"112 Zellig Building" "Gibb Street" "B9 4AA"
This should give us a good starting point. From here we will likely find several other interesting pieces of information we can use to refine these searches:
- Business names
- Phones Number
It's not search based buy you may be able to ask the Regus folks for a list of all previous tenant names of this office and that could give you a good running start here.
Then, it's a process of more traditional searches for those businesses and any information relating to them.
"business name" AND "post code" -www.businesswebsite.co.uk
So, for our business address that would be something like
"Bowler Hat" AND "B9 4AA" -www.bowlerhat.co.uk
This will give you a list of results with the business name, post code and remove any listings for the clients website. You may have to play with this a little as the business may have name variations but this will be a good starting point for further investigation.
Citation based factors (Quality, Consistency & Volume) pay a large part in Local SEO and simply building new citations if there is lots of noise out there and some active local listings may not do what you want it to (Or I could just be really OCD about all this stuff).
I suggest a read through at least the foundational ranking factors here but this should give you plenty of scope to get started:
http://moz.com/local-search-ranking-factorsHope that helps!
Marcus
-
Hi
I would think that renting a Regus office address is no different to renting office space in any serviced office location.
It will always take a bit of time to establish a new address/location and be able to SEO around it, but name, address, phone number (with the local code prefix) on the site page(s) is an definite requirement.
Provided your client is not going to be there for a short time then I would back that up by growing citations of their office so that all "signposts" so to speak point to their legitimate office location.
Rand Fishkin spoke on this subject in a Whiteboard Friday back in May. You can watch it here: <a title="http://moz.com/blog/discovering-local-citation-opportunities-whiteboard-friday">Discovering Local Citation Opportunities - Whiteboard Friday</a>
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I need help in doing Local SEO
Hey guys I hope everyone is doing well. I am new to SEO world and I want to do local SEO for one of my clients. The issue is I do not know how to do Local SEO at all or where to even start. I would appreciate it if anyone could help me or give me an article or a course to learn how to do it. Main question The thing that I want to do is that, I want my website to show up in top 3 google map results for different locations(which there is one actual location). For example I want to show up for
Intermediate & Advanced SEO | | seopack.org.ofici3
online clothing store in new york
online clothing store in los angeles or... Let's assume that we can ship our product to every other cities. So I hope I could deliver what I mean. I'd appreciate it if you could answer me with practical solutions.0 -
Local SEO - two businesses at same address - best course of action?
Hi Mozzers - I'm working with 2 businesses at the moment, at the same address - the only difference between the two is the phone number. I could ask to split the business addresses apart, so that NAP(name, address, phone number) is different for each businesses (only the postcode will be the same). Or simply carry on at the moment, with the N and Ps different, yet with the As the same - the same addresses for both businesses. I've never experienced this issue before, so I'd value your input. Many thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
What's the best possible URL structure for a local search engine?
Hi Mozzers, I'm working at AskMe.com which is a local search engine in India i.e if you're standing somewhere & looking for the pizza joints nearby, we pick your current location and share the list of pizza outlets nearby along with ratings, reviews etc. about these outlets. Right now, our URL structure looks like www.askme.com/delhi/pizza-outlets for the city specific category pages (here, "Delhi" is the city name and "Pizza Outlets" is the category) and www.askme.com/delhi/pizza-outlets/in/saket for a category page in a particular area (here "Saket") in a city. The URL looks a little different if you're searching for something which is not a category (or not mapped to a category, in which case we 301 redirect you to the category page), it looks like www.askme.com/delhi/search/pizza-huts/in/saket if you're searching for pizza huts in Saket, Delhi as "pizza huts" is neither a category nor its mapped to any category. We're also dealing in ads & deals along with our very own e-commerce brand AskMeBazaar.com to make the better user experience and one stop shop for our customers. Now, we're working on URL restructure project and my question to you all SEO rockstars is, what can be the best possible URL structure we can have? Assume, we have kick-ass developers who can manage any given URL structure at backend.
Intermediate & Advanced SEO | | _nitman0 -
Why is my client's site not ranking anymore? Like big time!
Ok, I'm reaching out to all of you Moz'rs for some help with this one. My client's site has dropped off the face of google in a real short period of time. It went from page 1 (avg rank 3 to page 6 (avg rank 50) and below in the matter of 2 weeks. Here's some facts: 1. DA is a 22 and homepage PA is a 31. It outranks all other sites in its competitive set. 2. The homepage used to be the page that displays for keyword searches, now its the FAQ page, which has a lower PA of 23. Why has the home page seemingly vaporized? And, why is the FAQ showing as the first result? What should I start checking. I feel paralyzed, not sure where to start. More info: a. There are no alerts present in Webmaster Tools. b. For some reason the homepage (domain.com) was 301'd to domain.com/home.html. Domain.com is indexed by Google, however, domain.com/home.html is not. If this is the issue, what is the best way to handle it? Thanks in advance for your help!
Intermediate & Advanced SEO | | rhoadesjohn1 -
After reading of Google's so called "over-optimization" penalty, is there a penalty for changing title tags too frequently?
In other words, does title tag change frequency hurt SEO ? After changing my title tags, I have noticed a steep decline in impressions, but an increase in CTR and rankings. I'd like to once again change the title tags to try and regain impressions. Is there any penalty for changing title tags too often? From SEO forums online, there seems to be a bit of confusion on this subject...
Intermediate & Advanced SEO | | Felix_LLC0 -
Best Practice For Company/Client Logo Endorsement
Article: http://searchengineland.com/homepage-sliders-are-bad-for-seo-usability-163496 I came across the following article and somewhat agree with the authors summary.
Intermediate & Advanced SEO | | Mark_Ch
I find sliders a distraction to B2B users and overall offers no SEO benefits. Scenario
As a service provider, over time I have worked with many high profile blue chip comnpanies. As part of my site redesign, I'm looking to show users my client achievements. My initial thoughts are to carry out the following: On the home page I'm looking to incorporate some high profile company logos (similar to http://www.semrush.com) with a hyperlink "more customers" to the right of logo caption. The link will take the user to a dedicated page (www.mydomain.co.uk/customer) showing a comprehensive list of company logos. Questions
#1 Is the above practice good or bad.
#2 Is there a better way to achieve the above Any other practical advise on user experience, social engagement, website speed, etc would be much appreciated. Thanks Mark0 -
Optimize a Classifieds Site
Hi, I have a classifieds website and would like to optimize it. The issues/questions I have: A Classifieds site has, say, 500 cities. Is it better to create separate subdomains for each city (http://city_name.site.com) or subdirectory (http://site.com/city_name)? Now in each city, there will be say 50 categories. Now these 50 categories are common across all the cities. Hence, the layout and content will be the same with difference of latest ads from each city and name of the city and the urls pointing to each category in the relevant city. The site architecture of a classifieds site is highly prone to have major content which is not really a duplicate content. What is the best way to deal with this situation? I have been hit by Panda in April 2011 with traffic going down 50%. However, the traffic since then has been around same level. How to best handle the duplicate content penalty in case with site like a classifieds site. Cheers!
Intermediate & Advanced SEO | | ketan90 -
800 Number vs. Local Phone
I have a client with multiple locations throughout the US. They are currently using different 800 numbers on their site for their different locations. As they try to optimize their local presence but submitting to local directories, we are trying to determine two things: Does having a local number reroute to an 800 number devalue the significance of it being a local number (I've never heard of this, but someone told them it did) Locality and consistency are important. Assuming they can't remove the 800 numbers from the site, are they better off keeping the 800 numbers on their site and using local numbers every else online OR just using the 800 numbers for all of their local listings?
Intermediate & Advanced SEO | | Caleone0