Should a keyword be optimized on One page only?
-
I have a niche website that focusses on selling pizza delivery bags, the search keywords that are used by users are about 7 and their are another 15 long tail keywords.
- The question is do i optimize every keyword per one page only?
- i have a blog on the website www.prodelpizzabags.com/blog/ if i write a blog post that would "compete" internally with another keyword, what should i do, what are the best practices
I would be thankful for any insights regarding keyword/page optimization
-
Hi Akram,
In your case, you can still optimise other pizza+bag keywords on other pages. For instance, just say you wanted to optimise a keyword like "pizza bag new york", you could target this then on another page. Though you should make sure that the words "pizza", "bag" and "new york" on in the title and H1 tags of that webpage and on no other pages. Content on that page should also include those words.
The overlapping keyword though is obviously "pizza bags", a word that would then be shared on multiple pages. There are two things to say about this... firstly, this is one of many reasons why generic keywords are never a great idea to target, secondly, to signal to google that the page you have designated for "pizza bags" is really to be targeted, you should then have a good onsite linking/offsite optimisation strategy... this would involve using "pizza bags" in the anchor text of links where fitting and relevant to do so. For links to the pizza bags new york page, you would use the anchor text "pizza bags new york" in moderation and where fitting and relevant to do so. This will signal to google which page is the best page to rank.
All the best!
-
Hi Akram,
In the circumstances of having "pizza delivery bag" and "pizza bag" as keywords, both of these should ideally be on the same targeted webpage. As mentioned, each keyword should have just ONE targeted webpage, but one webpage can be the home of MANY keywords.
Because "pizza bag" and "pizza delivery bag" are similar in nature and share keywords, it would be advisable to have them both on the same webpage.
All the best!
-
Thank you all for the responses, but i need to elaborate on some terms and concepts to get the full concept
@gavo when you say not to share a keyword across pages, you mean like "pizza delivery bag" is different than "pizza bag" and a keyword optimized on a page should not be optimized on another page, But what confuses me is that (pizza+bag) is a subset of (pizza+delivery+bag). Wouldn't the second set of keywords take away from the first set, or we should focus only on results like "pizza bag" and "pizza delivery bag"
@cody thanks for the tip that the number of keyword groups is the number of pages, but if i want to have more resources for a certain term like for example"pizza delivery bag" and i put an article about this topic on the blog wouldn't that post take away from the ranking of the primary page i want to rank for,the post may not be 100% optimized, but it has fresh content, a well written rich article, well documented, something that you cannot write for a product details page. i want to know how to avoid any technical pitfalls when adding content
-
Great post from Rand on the topic: http://moz.com/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page
Hope this helps
-
1. It's all about how diverse the keywords are. If the difference is just "pizza bag for sale" and "pizza bags for sale," then one page would be enough. Try to group your keywords together into like groups. The number of groups you have is the number of pages.
2. The best way to utilize these pages would be to use internal links from these posts back to your main/money pages. As long as you are writing content about something, and not just a rehash of your money pages, then you should be perfectly fine.
-
The best thing to do would be to target one keyword per page. Though one webpage may be the home of more than one keywords.
The most important thing to do is to ensure that you have suitable title tags for your webpages and these title tags don't share keywords. So if you're targeting "pizza delivery bags" on one page, put "pizza delivery bags" as your title tag, or at least part of your title tag. Then make sure that no other title tags of any other webpages has the words "pizza delivery bags" in them, this also goes for title tags of blog posts that you may make.
What has been mentioned above also applies to H1 tags. Include the keywords you want to target for a particular page in the H1 tag where suitable and fitting to do so. Then look to ensure that other webpages do not have the keyword phrase in their H1 tag(s). Doing this for title and H1 tags will ensure that search engines are not confused as to which pages to rank and keyword rankings are not compromised.
And lastly, when you create a blog post link it to a webpage that you're targeting. For example if you're targeting the keywords "pizza delivery bags" on your homepage. When you write a blog post on pizza delivery bags put a link in it that blog that directs back to your home page (i.e. if you're interested, check out our pizza delivery bags). This will ensure that your traffic is directed to your homepage if they come through your blog and will also help with the rankings of your keywords.
All the best!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you do on-page optimization for a page with rel=canonical tag?
If you ad a rel=canonical tag to a page, should you still optimize that page? I'm talking meta description, page title, etc.
On-Page Optimization | | marynau0 -
How many Anchor text i can make on One page.
I would like to have clear answer in numbers i.e. 1, 2, 3, or 4 etc. of how many Anchor text i can make on One page.????
On-Page Optimization | | 1akal0 -
Ecommerce- Keyword use in Product links on Category page
I'm wondering how Keyword use in Product links on Category pages can affect a pages rank? I have 1 site where this seems to be an issue but not on all categories. For this site, a site: keyword search ranks the category page as no.1 in the SERPS but a non-site: search shows 1 of the many products within the category as the highest ranking page (currently 20 in google) on this site. This product is probably the least likely to generate a conversion due to it's cost so this is less than ideal. The plural search of the keyword shows the category page and it ranks higher than the keyword itself (currently 9 in google) Category name and URL = keyword. The category is paginated with 12 products per page. Product URL and anchor text is brand-model-type (where type = keyword) I'd like to keep the product URLs and anchors as they are if I can as they are well searched terms themselves but I want to optimize a category page to rank for the keyword itself. Have any of you overcome a similar issue? Would adding more text to the category page dilute the issue?
On-Page Optimization | | MarcOZ0 -
Optimization help
Looking for suggestions - one of my targeted keywords is "IT Support NY". I can't for the life of me figure out a way to use it in a sentence. Any ideas?
On-Page Optimization | | CsmBill0 -
KeyWord Density?
What is an acceptable density for a keyword? It's wise to push it as close to spam without sacrificing user experience, correct? I read an article on SeoMoz (outdated I think) that mentioned 6%. If it's a keyword phrase, do you have to make sure you don't go over the density level of a particular word in the phrase. If it's a three word phrase, do you have to not use any one word more than X% or just monitor the exact keyword.
On-Page Optimization | | JML11791 -
Site Architecture: How do I best Optimize for Similar Keywords?
Hello Moz Community! I'm really struggling trying to decide on an improved site architecture. I run an online proofreading & editing website. This leaves us targeting many different niche keywords. For example: blog editing/proofreading, essay editing/proofreading, book editing/proofreading, resume... you get the point. I feel like editing & proofreading are similar enough to target on the same page(s). However, the issue is that I'm also having to deal with what I'm calling derivative keywords. For example, when I try to optimize for 'essay editing/proofreading', I also have to think about: paper editing, paper editor, paper correction, edit my paper, etc. I would have no problem optimizing the page for 'essay editing' in the title, H1, etc. and then targeting these words as secondary keywords within the body text, etc., however, I keep thinking 'a large slice of a small pie is better than a small slice of a big one.' You see, the keyword 'essay correction' has only about one-third the monthly searches as 'essay editing', but it is 50% less competitive. The same is loosely true for the rest of the 'derivative' keywords. I'd have no problem building specific pages for these derivative keyword groups, however, I'm very concerned how this would effect my site from a user experience perspective. I don't want to have a master "services" page with links to book editing, resume editing, essay editing, etc. and then also show paper editing, essay correction, etc. To me, this would be confusing... "What's the difference between essay editing and paper editing?". Any guidance is much appreciated. This has got my head spinning! Thanks!
On-Page Optimization | | TBiz0 -
Keyword placement on home page or throughout the website
OK, I find the courage to ask this because there is not supposed to be a dumb question. Like all of us, I want my website to rank great with a particular keyword. Do I have to use this keyword only on my home page (the start page which I want to appear on top Google results), or does it make a difference if I use the keyword on several articles that I post on my website. These articles all have seperate links. Eg i want the www.website.com to be found by Google, but this website contains www.website.com/link1.html, www.website.com/link2.html.. etc. Will keyword usage on link1.html, link2.html etc be relevant so that www.website.com is found by Google? Or is every single page for itself? Hope I have explained that well and I would really appreciate your feedback.
On-Page Optimization | | polyniki0 -
Page Authority
I have recently optimised a set of images for a client of ours: I'm looking through all the PA of these newly optimised images, and have varying PA {from SEOmoz toolbar} I understand that internal linking will pass link juice, and obviously external links will add to the overall PA. I have several pages with a PA of 36: { Fairly deep pages} Yet they have no external or internal links going to them. My question is "How can a page gain any authority when it has no visible links pointing at it?" Obviously there must be a link pointing at it {internally} as Google wouldn't have crawled the page right? Also lets say all the keywords are of equal competitiveness would the keywords with highest PA rank higher than those on O PA pages. Many Thanks
On-Page Optimization | | Yozzer0