How better can we compare with a competitor ?
-
We were ranking 1st to 5th spot for the keyword, "PSD to Joomla Template"
for this page,
http://www.qubesys.com/psd-to-joomla-template/ for last 2 years! But since last 6 months, we are getting like 0 traffic to this page and absolutely no leads. We just tried to compare with a ranking competitor who has been on top for last 7-8 months already,
www.joomla6teen.com/Convert-PSD-to-Joomla-Template.html
I just compared it with my page,
I see our page wins in PAGE METRICS , but falls in SUB DOMAIN AND ROOT DOMAIN Metrics . Whats that ?
How do we know, what all things we need to improve at ?
-
Run a "Full Report" to see more metrics. Here's a screenshot: http://static.seomoz.org/uploads/run-full-serp-report.jpg
-
Hi Cyrus,
Thanks for your reply! Here is my input :
1. In the SERP Analysis tool, it only shows the rank and view details shows page and domain authority. How else can we compare the metrics to see the space to improve ?
2. No such google penalty message from google to us. I checked Google Webmaster Tools > Site Messages.
-
Hi Monali,
Root domain and subdomain metrics are definitely important. While I can't tell you what Google is using to rank your page, it's definitely worth reading about.
http://moz.com/learn/seo/domain-authority
One good way to see where your competitor is beating you is to run a "Full Report" using the SERP Analysis tool (run the full report after you run the basic report) This should give you an overview of where your competitor is beating you on certain metrics.
Also, you may be right that you've been hit with a Penguin like penalty. In this case, it may be worth it to clean up any bad links you have. If you've received any penalty messages via Google Webmaster Tools, then following this process up with disavowing any remaining links and filing a reconsideration request would be in order.
And keep building good content and earning good links!
Best of luck with your SEO. - Cyrus
-
So you mean, more the links coming to root domain is good ?
I dont think so!
The only reason I see is, our page was manually tried to rank like by submitting to websites and directories and thus it has affected. I think, we need to remove every link out there by requesting and then we should be good to go.
-
You probably have more links pointing to your PAGE, but your competitor probably has more links pointing to their DOMAIN.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor ranks high, but how?
On our campaign, I have three local competitors which I like to keep an eye on. Two have been around for years but the other is pretty new. According to Moz, he has a Domain Authority of 1, has no backlinks and ranks lower on every keyword I keep track of. How then is he getting ahead of us for certain search terms? Can Moz not give any more information?
Competitive Research | | robandsarahgillespie0 -
Methods for estimating competitor website traffic from natural search
Hi all, I'm currently working on some competitor analysis and estimating website traffic based on rankings and estimated search volume for approximately 500 keywords. I'm then estimating based on click through rate from Webmaster tools. I think this will give me a relatively accurate estimation but was wondering how everyone else does this? Any other methods out there? Thanks, Elias
Competitive Research | | A_Q0 -
How can Floost outrank us?
I did a search for "Bella Thorne Jimmy Choo Maylen" and the first result that comes up is "http://floost.com/yournextshoes-post-bella-thorne-in-jimmy-choo-maylen-booties-hot-or-not-2680653". Basically they just have our site in some sort of frame, and I can't even see our site among the other search results. How do they manage to outrank us? I never submitted our site to Floost, but normally I don't think they should hurt our SEO as it's just a content aggregator. What do you think? aO6bBSU
Competitive Research | | Jantaro0 -
How can I boost page rank rather quickly
I have had a site for 10+ years and recently decided to really put a lot of effort into boosting its page rank. In the last 2 months, I have 1. participated in forums 2. gotten a number of reasonably high ranking websites in my industry to link to my page i.e. creating 100's of external, do-follow back-links 3. created some external websites which are subject matter specific to my industry that are pointing back to my website. At this point, these sites do not have much in the way of page authority So far, my sites Alexa ranking has increased considerably from a rank of ~20M to ~1.7M worldwide. How do I go about increasing my page rank / mozRank equally as quickly? Having done a campaign of the competition, I noticed that most of their links are internal i.e. 750k+ which is nothing more than noise because they are not offering anymore information/products that we're offering. Moreover, we have duplicated all of their external links and then some. Finally, they have created a number of 'feeder' sites that all point back to them each with a page rank of 4. This is were they are obtaining the bulk of their 20k+ external links. What do you suggest that I do that I have not done already?
Competitive Research | | thelearningman0 -
Keyword - Competition between competitors
So, I'm about 2-3 weeks into my subscription and see a renewal coming. I love the information I'm getting - but I really want to maximize my capabilities with these tools. Any article/blogs or forum post suggestions that I should read would be awesome, right now I'm still in that phase where i see lots of cool things - but have no idea to fully use them to really give me that even bigger boost. My First Question is - There are some keywords, that I climb and sometimes slip. But overall a competitor and i flip flop between 15-22 range for it. What would be a good way for me to really add that extra push to throw me down into the top ten and leave them in the dust?.. Also on the Keyword topic - There are a lot of keywords they probably rank for that I don't, what is the best way to go about identifying keywords they may targeting/have a good presence in that I'm not aware of. I do have a site that is on multiple newspapers, and .gov sites. Among other things... This has already proven to be very good for me. But I'm 99% sure I have a few/lot of leaks, that if they were plugged - We would see a lot of good things come from those results.
Competitive Research | | choiceenergy0 -
Can you track multiple domains with the same key words and not use up your keyword limit?
I have roughly 7 domains that I am trying to monitor with the same set of keywords. Is there a way to do this without using up your keyword limit. They are the same words just different sites.
Competitive Research | | sixthcents0 -
Can anyone suggest how they're #1
Hi, I'm really struggling to see how these guys are number one on google (from the UK) when searching for "picture framers york" Their SEOMOZ on page grading for the term is an F, so on site SEO is minimal if any. Their backlinks are almost nonexistant, take a look at the competition report (attached) through market samurai. Everything I thought I understand about SEO is currently being turned on its head because with the information available, they shouldn't be there. I thought maybe its the proximity to 'York' center, but they aren't that close to be honest. So any advice greatly appreciated as to why they are #1 so I know what it is I can do as an SEO. Thanks, Dave samurai.png
Competitive Research | | davebrown19750