Repetitive Speaker and Keyword Stuffing Penalty
-
This question is a little bit on the whimsical side.
Let's say you have a video on your page, and a transcript of said video. The speaker has a tendency to repeat a certain (key)word, somewhat excessively. Maybe it's an important term for a technical video, maybe it's a nervous thing, whatever -- that word is in there a lot. If you include a video transcript, could you get slapped with a keyword stuffing penalty for excessive use of said word?
-
Thanks, that's very helpful. Signals on the video are mostly positive, I was just a bit worried about the repetitive word, but I guess I really should have been focusing on the user experience, which is just fine.
-
No -- thankfully it's not that bad. Thanks for the answer!
-
I love your whimsical answer Dana
Peter
-
Hi Oren
Yes, it is a little bit whimsical!
Unless the speaker shouldn't really be speaking because he says the word super excessively I don't believe you would have an issue. Google states the following regarding keyword stuffing:
"Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose)
Repeating the same words or phrases so often that it sounds unnatural, for example:
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com.
Source: https://support.google.com/webmasters/answer/66358?hl=en
Does your speaker speak as unnaturally as that? It would be very odd if they did.
I think it will be OK.
Peter
-
Whimsical Answer: If Search Engine's penalized for this then Christina Aguilera's videos from the first two seasons of The Voice would be de-indexed for the phrase "I mean...you know" [To her credit she must have spent some time watching those playbacks because she's much better this season]
Plain old ordinary answer: To my knowledge, search engines (Google included) do not impose a "keyword stuffing penalty" per se. However, it's entirely possible that the content could be devalued based on quality. Any one of a number of things can indicate to a search engine that visitors found the content uninteresting or useless or even redundant. If social signals are poor, bounce rate is high, time spent on the page is poor, and the depth to which visitors went (i.e. how far down the page did they scroll) is poor, the SERPs are most likely going to reflect that. If the content isn't substantially unique, doesn't add anything new or interesting to already existing content on the WEB and it's uber spammy, Google may just decide not to index it at all. I suppose you could call that a penalty, however, I highly doubt that it would be removed from the index if it received any social signals indicating that someone found it to be of value....even if it just irritated the heck out of them.
My educated guess is that the worse that would happen is that it might not rank very well for the overly repeated term.
Hope that's helfpul!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO, hard time ranking a keyword
Hello. Im working with beauty salon client, i do rank them for top services, but there a term that i can't rank for, my page it optimized for this keywords (url,h1,h2) i have this keyword in Google places, as a category, and in description. i have build many citations with this term, BUT still cant rank it. If anyone can help me on that, ill be really appreciated, as i'm still learning this. Thanks You!
Image & Video Optimization | | Davidmez0 -
Ranking 3 times in SERP for non Branded Keyword
Anyone else seeing this? It just changed as of a few hours ago because it wasn't showing up this morning. One of our competitors is now ranking 2 times in the 3 pack and once in the regular SERP for a non branded keyword. "service/product + city." They have different: Names phone numbers - 1 local, 1 -888 addresses it looks like they don't have a rel/301 set up on the home page and they have a www site and non www site set up as 2 different accounts. One of the results is a Google Plus page and one is a Google Places/local page.
Image & Video Optimization | | BenGMKT0 -
Google Local Listings dropped in all major keywords
One of our websites had dropped dramatically in all of his major keywords over the past several days. He was ranked in the maps section in google (the old pages not the google plus pages) in the top 3 in his most important keywords and all of a sudden they dropped off the first page completely - not just down one or 2 places. Not sure what happened and how to fix it.. help please!!!
Image & Video Optimization | | levylevy0 -
Improve rankings for keywords...you can't display!
Hey, I've read the art of seo (great book!) as well as numerous publications and blogs, forums, etc., but i cannot quite figure that. We are trying to improve the ranking for a website. Now, our partners don't want to tarnish their image, so we cannot use certain keywords, that we need to rank for (i.e. the users are looking for). With meta keywords being dead, what are the ways we can optimize for these keywords not being conspicuous? All onpage efforts seem vain. To be more concrete, let's say your site is selling widgets from brands A, B and C, and users will look for "widgets" in search engines, but A, B, and C don't want that you advertise/display "widgets" on your site, as it might hurt their brand image. Hos do you do that?!
Image & Video Optimization | | Philoups0 -
Switching to a domain name with keywords in it, is it possible to make this happen smoothly?
Hello, We have been working on the SEO of our site for almost a year now, and we are still not really seeing the success we would like to see. I notice often we get outranked by other sites that have lower PA/DA/citations/reviews etc than us, and the only explaination i can find is that they are getting a boost for a Partial Keyword Match in the domain name. Right now our domain name is: http://www.storwell.com And we are considering switching to http://www.storwellselfstorage.com and of course 301 redirecting all the individual pages from the old domain to the new domain's pages. How much would we risk loosing out in this transition? Can we safely transfer domains, or do we risk loosing the majority of our PA & DA because the backlinks will point at redirects instead of the actual location? Has anyone successfully managed to transfer domains and keep their DA & PA?
Image & Video Optimization | | adriandg0 -
Is there a very quick way to geenrate the google top 100 for a any given keyword
I ma looking to produce a list of the top 100 websites in a list format from any given keyword. Bascially a process or ftool that will generate a list so i dont have to copy and paste all of them.....any ideas guys and gals
Image & Video Optimization | | raytax0 -
Local Keyword vs Business Name in URL
I am working with a local business owner who has purchased multiple domains. One includes the geographic area she serves and the type of business she runs. The other includes her business name and the type of business she runs. She is unsure of which domain she would like to use as the main URL for her business website. When choosing a domain for a small, local business, would you consider it advantageous to have the main geographic area that the business serves in the URL rather than the actual name of the business? What would be the best use of domain name which isn't selected from a SEO standpoint?
Image & Video Optimization | | Neustop0 -
Is it a bad idea to include a single keyword phrase at the end of the business name in Google Places?
I'm concerned about this for local SEO and citation purposes. It's not spammy and it flows well, and it sounds like a logical extension of our name, but I'm concerned that it will make it harder for Google to pick up our citations. Any thoughts?
Image & Video Optimization | | greghard0