Are Rich Snippets & Schema part of SEO work?
-
In other words, do those items fall under the category "SEO".
-
Yoast's plugin for Wordpress is excellent! (and I agree that custom Wordpress theme frameworks should allow SEO modification to be taken over by a dedicated SEO plugin such as Yoast's - if one is activated)
Personally however I think the SEO/SEF banter is a game of semantics - If you think of Search Engine Friendly URLS for example - these can be generated using Yoast's Wordpress SEO tool - so SEF and SEO are pretty much one and the same when it all boils down to it.
One of the things that every SEO worth their salt will do is recommend working toward making the project site Search Engine Friendly by promoting proper use of Schema and other SEF elements as part of their SEO strategy.
-
Thanks for that. Not trying to lose work lol, was based on this comment from a top SEO dude for WordPress:
-
Thanks Mark
-
If it will effect your rankings or your clickthrough rate in the SERPs then it is part of SEO.
Why are you asking this? Are you trying to get out of work?
-
Yes. (Assuming by schema you mean Schema.org rather than the greek word for plan? ;o) As they allow you to show relevance to search engines - ultimately Google et al are definitely in the business of 'trying' to deliver relevant results to their searchers/customers.
See this article for more information - it's a good read.
http://www.seomoz.org/blog/schemaorg-a-new-approach-to-structured-data-for-seo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is Moz's Schema so bare
I use to use Moz as an example by looking at their site using Google's Rich snippet tool, Today I checked and it is so bare with errors https://search.google.com/structured-data/testing-tool/u/0/#url=moz.com What happen?Why the sudden change?
On-Page Optimization | | uBreakiFix0 -
Phone number for SEO
We have had an interesting question from a client. They have asked if removing their phone number from their website would have an affect on their rankings. Our immediate answer was 'No' but it may affect the Brand, Usability and Customer experience by restricting the methods of contact. This then made us think that perhaps then it could have an effect in the long term. This situation is also complicated by the fact that they do not have a Google Local Plus account for operational, sensitivity reasons (they don't want to openly publicise their address) We believe that there shouldn't be any negative affect but thought we would open a discussion. Thanks in advance for any comments/ideas.
On-Page Optimization | | vital_hike0 -
Should a website have the same standard headings for product pages? And how does that affect SEO?
Hello! I hope my question is self-explanatory but let me give you an example. Suppose I have website X selling A, B and C and I have a dedicated page for each of those products. For SEO practises, Is it better to have the same webpage structure for all product pages (i.e. the same headings and sections) or is it better to vary the structure of the page? Or is it really not important? Again going back to the example, is it better for product page A, B and C to have the same sections in the same order (i.e. Pricing, Product Details, Product Reviews) or is it better to keep it as a flowing content page (product page A has same information in B and C but all those pages are different with different headings and questions asked depending on the product)? Many thanks!
On-Page Optimization | | MarketingDude0 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
SEO for luxury brands!?
Hi all, It is widely known fact that you will be a bit in trouble if you will need to do SEO for luxury brand that is not willing to sacrifice design, layout etc. for SEO purposes. So basically - there is no content to optimize and there is almost no keywords to rank! 😉 Just wondering - how would be the best to approach such kind of terrible situation? Regards, Jungle
On-Page Optimization | | Jungles0 -
Rich Snippets - What am I doing wrong
Hi all, This is my first post and I really hope someone in here can point me in the right direction. Background:
On-Page Optimization | | bfrl
I added Rich Snippets code to the footer of my site, tested it on http://www.google.com/webmasters/tools/richsnippets which all looks good. I was attempting to link reviews for our brand rather than specific products as these product reviews aren't available. Result:
Every page on my site contained the same rich snippets code and within a couple of days all the site pages were indexed including review stars. After another couple of weeks the review stars were removed from every page on the next crawl/index. Next Steps:
I removed Rich Snippets code from every page except my home page. The rich review stars appeared in the search results for a couple of days but in the past two weeks they have since disappeared again. What next?
I appreciate that I went about the implementation incorrectly but at this time only the home page contains valid mark up but no review stars in search. Has anyone got experience or advice to help me out in this situation? Many thanks.0 -
SEO capability on web pages v blog posts
firstly, apologies if this is a daft question, I am very new to this! We are about to launch a new website (very exciting) and our CEO is mad about incorprating a "tag cloud" because it looks good! Our web designer therefore has to convert all our web pages to "posts" in order for the tag cloud to pick up the "tagged" words associated with the specific pages (soon to be posts). Question: With regards to SEO, will the change from "web page" to "post" have any positive or negative effects? Thanks in advance
On-Page Optimization | | Joelfarrow0 -
Schema.org for real estate portal
I am looking for advise on how to best start adopting schema.org for a real estate portal. Would like to get feedback and suggestions on my initial thoughts. Here are the obvious ones: 1. http://www.schema.org/RealEstateAgent(Thing > Organization > LocalBusiness > RealEstateAgent) Plan to use this to wrap realtors' information.We ll start with their profile page but possibly also on other pages with their information (e.g. listing page) 2. http://www.schema.org/SearchResultsPage(Thing > CreativeWork > WebPage > SearchResultsPage) This will mark search results pages where e.g. multiple listings of certain type in certain area are presented. 3. http://schema.org/WebPage(Thing > CreativeWork > WebPage) Pretty generic so we are thinking of using it on every page. e.g. significantLinks and breadcrumb objects seem like they could help in marking important links that will help search engines understand the site's information architecture better. I am not sure how to treat property listings Offer seems a good fit (http://www.schema.org/Offer) but not perfect. maybe it should be combined with place (http://www.schema.org/Place) http://www.schema.org/GeoCoordinates could also be used to mark each listing's location on the map. any thoughts or experiences you would like to share?
On-Page Optimization | | seo-cat1