What Link building Strategies should adopt after hummingbird update?
-
I need to know that what Link Building or SEO Strategies should be adopt after latest hummingbird update. I am really much confuse about it. Kindly Help. Thanks
-
I agree with what Peter said aboe, but I also want to add remember when creating content always think about answering the questions your customers might have about your product(s) or services.
This will not only answer content question that many customers are always asking about, but it will also help you get the long tail keyword info that your company might need to battle hummingword.
-
Hi Muhammad
Your link building and SEO strategies to a large extent should be no different than before Hummingbird. To qualify that I would say that is true if before Hummingbird you were already creating content that focussed on answering the needs of people for questions they were asking and information they were looking for.
I would recommend you read a recent blog post on Moz by Gianluca Fiorelli about Hummingbird entitled "Hummingbird Unleashed" in which Gianluca very much explains what has changed and what those concerned with marketing online should be doing about it. For me the quote I found to be very helpful was "We should stop focusing only on keyword optimization and start thinking about topical optimization" and that I think at the heart of the Hummingbird update.
With regard to link building, your strategy (which hopefully it was before) should be to make sure that links are built from other sites and pages that are relevant to the topic of your site and pages. Gone are the days when any backlink was good and the more inbound links you could build the better. A lot of site's ranked well using that strategy, but one by one those sites are falling by the wayside.
So set a foundation to build topical content that people want to read and share and you will be heading in the right direction.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will link juice still be passed if you have the same links in multiple, outreach articles?
We are developing high quality, unique content and sending them out to bloggers to for guest posts. In these articles we have links to 2 to 3 sites. While the links are completely relevant, each article points to the same 2 to 3 sites. The link text varies slightly from article to article, but the linked-to site/URLs remain the same. We have read that it is best to have 2 to 3 external links, not all pointing to the same site. We have followed this rule, but the 2 to 3 external sites are the same sites on the other articles. I'm having a hard time explaining this, so I hope this makes sense. My concern is, will Google see this as a pattern and link juice won't be passed to the linked-to URLs, or worst penalize all/some of the sites being linked to or linked from? Someone I spoke to had suggest that my "link scheme" describes a "link wheel" and the site(s) will be penalized by Penguin. Is there any truth to this statement?
Intermediate & Advanced SEO | | Cutopia0 -
Link building
ok mozers i have a few questions. I am starting a new seo campaign and i want to target traffic for "how to make money on autopilot" Question 1. when it comes to link building i have seen some articles saying that i should not send all of my links to my landing page at once but to send links to my backlinks then index then using tiered link building. Is this a must or not? will i get penalized if i build 20 targeted links to my landing page in 1 day, lets say 20, pr7-9 domains? or should i tier it out and link maybe 5 pr9 domains to my landing page, then link 10 pr5 domains to each of those 5 pr9 domains and maybe link 20-pr1 domains to each of those tiered 2 pr5 domains? eq: Tier 1 = 5 PR-9 Tier 2 = 50 PR-5 Tier 3 = 1,000 PR-1 Question 2. Is their a certain amount of backlinks i need to use in order to out do my competitor? or does it just matter on the metrics of my backlinks? and when it comes to indexing these links do i need to index just the 5 pr9 links? or do i need to index all of them? or should i just index the landing page through google webmasters tools and hope it indexes all connecting pages? will doing any of these get my landing page indexed faster in order to rank faster? Question 3. Types of link building. Ok i am targeting guest blogs, wordpress sites, etc to put a link on. Should i focus on smm 'social media marketing' as well? or can i just focus on the traditional seo tactics first? Question 4. Keyword research. ok so my blog post is 'how to make money on autpilot' and from my keyword suggestion tools it picked up a list of keywords suggestions to target. Competition ranges from low to high, search volume ranges from 10 to 1900 visitors per month, after organizing the most relevant keywords to add to my campaign should i target each of the these keywords by creating a link building campaign for each one and target it to my landing page or use it as my 2nd or 3rd tier? those are the questions i really have for now. Here is my blog post http://www.vemomedia.com/how-to-make-money-on-autopilot/ Please feel me in on what i am needing to do in order to get some ranking and on how to run a link building campaign the correct way. Thanx in advance!
Intermediate & Advanced SEO | | djgbshows1 -
Is a scholarship seen as buying links?
We work in the student loan debt industry, so providing a scholarship for our viewers makes total sense for our business. Would links to this page be seen by Google as buying links? Does this fall anywhere into gray-hat tactics? My gut tells me no because helping people with student debt is what we do. The scholarship really synergizes with our business model, but who knows..?
Intermediate & Advanced SEO | | DemiGR0 -
Linking and non-linking root domains
Hi, Is there any affect on SEO based on the ratio of linking root domains to non-linking root domains and if so what is the affect? Thanks
Intermediate & Advanced SEO | | halloranc0 -
Link building idea - Will it work?
The SEO agency I am working for are currently trying out a unique link building tactic that i was hoping for some feedback about. Basically, we have launched a Free SEO package, and have posted it across various established social media profiles. So far we have had about 20 sign up. We gain access to their site and provide them with 4 keywords that we will be working on, we do the necessary on page optimization to get them ranking. We will then perform some very basic link building tactics on their site. In exchange for our services, we will get the following: Firstly, we will place a link on their home page linking to our own site. Secondly, we will personally write content related to their site, create a new page within their site that will contain this article. We will then have a link from this article leading to one of our own client's sites. (paying customers) What do you guys think? The Free SEO client sites have minimum PR's of 2, and we are hoping to build a database of these free clients that will be responsible for boosting the ranking of our paying customers. Is there anything that could be improved with this technique?
Intermediate & Advanced SEO | | danielblinman0 -
Link Building: Want to discuss interlinking content
Hi, On the 'Viper chill' blog (some may of heard of this blog) he talks about interlinking content in an attempt to build up link juice to get more from the content and pass more PR to the target website. Here is the link to the post, a few scrolls down and your see a diagram. http://www.viperchill.com/link-trio/ I have also attached the image to this post, so we can discuss in more detail by referencing to it. Now this guy knows what his talking about, lots of big players back him up, but does this method actually work better then having one link from each article pointing to the target website? If an article links to another article surely the PR flows into other links on the page as well as your own down grading the power of it? If the answer is yes, would this work for guest blogging? link-triage.png
Intermediate & Advanced SEO | | activitysuper0 -
Too many links?
I've recently taken over a site from another agency, which has hundreds of linking root domains. These domains are of very low quality and, in my opinion, are being ignored by Google. Is it best to 'clean up' some of these links, or leave them and start building quality links? I just don't want to waste time cleaning link profiles if there's no need.
Intermediate & Advanced SEO | | A_Q0 -
Value of Newspaper Comment Links
Although most newspaper comment sections are a no-follow zone, I have noticed that some comments I have posted with links end up being followed. The comments are participatory and the links relevant and even add to the conversation. My theory is that some comments are monitored and if the editors are looking to encourage discussion and don't feel like your spamming, why not take the no follow off. I do plan on doing some testing with poor, spammy comments on the same papers but am encouraged and would like to know what other people have found.
Intermediate & Advanced SEO | | phogan0