Good alternative to guest blogging
-
Hi,
After many years of on-page I've just started in the world of link building and I'm currently working on an e-commerce website.
I've noticed that most blogs devoted to this sector that are worth their salt will only accept guest blog requests for payment.
So here's the question, is there any way to circumvent this? Is there any other way to achieve the same results I would with guest blogging without having to pay for it?
Thanks in advance
-
Hi Aaron
If the website is new I would still encourage you to build a blog of articles on the site showing your expertise for the products the site is selling. Also share the articles in social media channels including Google+ by publishing snippets of each one (i.e. headline + intro) with a link through to read the full article on the website.
Peter
-
Thanks Peter for your reply.
The main issue I have is that the website is very new and is hardly ranking yet so even though I have made up an on-site blog I still need that boost that will get it a high amount of exposure in a short amount of time.
Is there any other way besides just hoping it will catch on?
Aaron
-
Probably. If you were doing guest blogging just for the purpose of a link, I'm sorry to say, you were trying to manipulate rankings.
Now, I would recommend creating excellent content. See what others don't have and do it. Say you sell sunglasses, then research others to see what they are missing that you can probably offer (more images? detailed descriptions? experts' opinions?, whatever works). Once you create that content just sit tight and keep doing it; sooner or later, links will come, but most importantly, you are offering something more valuable to your customers, and therefore earn rankings just by creating the content (even though no links were earned yet).
-
Hi Aaron
With the way search has been changing it's difficult to say 'this' is comparable to 'that'.
I assume you are already blogging on the eCommerce site and creating good quality content there? If not, then I would recommend starting with that and I certainly wouldn't recommend paying to guest blog. In fact it raises the question how can a guest blog be a "guest blog" if you pay for the privilege. Sounds more like a paid link which I wouldn't recommend.
If you have expertise in an area to share and blogs in your space value that expertise then they will offer you the opportunity.
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog commenting for SEO - Useful practice?
With most blog comments being no-follow, I was just wondering whether blog commenting for an SEO campaign these days was actually a worthwhile practice. Would love to get some insight on this.
Link Building | | Gavo0 -
How can I find the best sites to guest post on while linking back to my article?
Whats the best way to find sites to guest blog on. There are just so many and I don't want to make bad choices so my current rankings don't get hurt
Link Building | | aronwp0 -
Reposting Blog posts on 3rd party sites
We have a few informational blog posts that are valuable to some readers. We have posted them in our blog but were contemplating posting them on 3rd party blogging websites such as Blogger, Squidoo, etc.. Ideally we would continue to maintain these accounts with multiple blog posts, but would all be reposts of the original blog. These are not half english blog posts just hoping to gain a better Google rank. They will provide value to the readers who might not be finding their way to our website directly. Is posting these blog posts on the 3rd party websites, linking back to the original article and maybe some products that are related to the specific document going to negatively affect our rankings due to the duplication of the content?
Link Building | | wishmedia0 -
Link Building Techniques: Guest Blogging - Is it Okay or Not?
I was reading this page here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 "[...]Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link." So assuming you provide high quality guest posts to high quality blogs, is it okay or not to use this method as a link building technique?
Link Building | | sbrault740 -
Help with blog for linkbuilding location.
I work for a company that has www.widget.com. This is the site we do all our business under. Right now there is no linkbuilding so I would like to create a blog to start linkbuilding. We also own www.widget.info. Can I run the blog under .info and still get the credit on the .com or are they considered completely separate entities that have nothing to do with one another? The reason I would prefer it on the .info is it gives me complete control. By putting it on out .com I have to talk to the developers to install wordpress and mysql, when I would much rather just be able to do it on my own. Any ideas?
Link Building | | EcommerceSite0 -
Guest Blogging as an Agency
Hi, I have the following problem regarding guest blogging. When sending out the pitch one can utilise the client's email so it appears coming from the business/client itself rather than an SEO agency. However the problem that I am facing is what author bio to use. Is it good to sign the posts as the internal SEO agency copywriters, as the client or I have found some suggesting to create a fake persona. If the client or client staff as the author bio is not a solution what is the best way? I hope my question is not confusing but this would really help me out. Thanks in advance Kind Regards, Conrad
Link Building | | conrad880 -
Pros and Cons for Paying for Guest Posts?
While searching for outreach targets I came across a site that charges $100 to post your infographic with a review. I think this is similar to someone that says "Sure, I'll publish your guest post. First, please send me $100." I'm curious what others think about the practice of paying for guest posts? (It seems like it could easily be lumped in with paid links from Google's point of view).
Link Building | | SparkplugDigital0 -
Is it worth it to link to sites that link to you in guest posts?
Suppose you published a guest post on a quality site and you link to a previous guest post you have written for another site (which links to you). In theory you could send link juice to the page that links to you for a second order effect. Has anyone seen results from this tactic?
Link Building | | ProjectLabs0