Dual Authority – Dual Inline Site Links
-
Ok, I have a quick question about these, i keep seeing them.
There has been talk of Google showing dual inline sitelinks (the extra links it shows under the number 1 results).
It used to show 8 links under many number 1 results. It was reported it was showing 2. Now it’s showing 3 …for example, for comparestore prices, compare the market and pricerunner (for a search on compare).
How do I get these, or go about getting started with being able to attain them?
-
From Google WMT: "Sitelinks are completely automated, and we show them only if we think they'll be useful to the user. If your site's structure doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks are relevant to the user's query, we won't show them."
The only three things I can think of are:
-
ensure your site is as crawlable as possible by reviewing and addressing any crawl errors
-
consider the layout of your site for the site links. Do you have your site structured in such a way that it has good landing places for a site link? Hierarchical structures with category pages can work well for this use.
-
relevancy to the search is also a factor
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links: Links come from bizzare pages
Hi all, My question is related to links that I saw in Google Search Console. While looking at who is linking to my site, I saw that GSC has some links that are coming from third party websites but these third party webpages are not indexed and not even put up by their owners. It looks like the owner never created these pages, these pages are not indexed (when you do a site: search in Google) but the URL of these pages loads content in the browser. Example - www.samplesite1.com/fakefolder/fakeurl what exactly is this thing? To mention more details, the third party website in question is a Wordpress website and I guess is probably hijacked. But how does one even get these types pages/URLs up and running on someone else's website and then link out to other websites. I am concerned as the content that I am getting link from is adult content and I will have to do some link cleansing soon.
Intermediate & Advanced SEO | | Malika10 -
Do links to a domain that re-directs to my domain pass link equity?
Hi guys. We've recently taken control of a third-party site and we're going to set up a domain re-direct so any traffic comes to our site. With any existing links that the third-party site has, will these pass link equity to our main site through the redirect? Thanks, Paul
Intermediate & Advanced SEO | | kevinliao0 -
Chinese Sites Linking With Bizarre Keywords Creating 404's
Just ran a link profile, and have noticed for the first time many spammy Chinese sites linking to my site with spammy keywords such as "Buy Nike" or "Get Viagra". Making matters worse, they're linking to pages that are creating 404's. Can anybody explain what's going on, and what I can do?
Intermediate & Advanced SEO | | alrockn0 -
Competitor sites vs mine - No links, lower DA, and still beating me.
Thank you for taking the time to read my question. I have a website - berneseoftherockies.com - it is a bernese mountain dog website My competitors are Rockymountainpuppies(dot)com and Coloradobernesemountaindog(dot)com When using the Moz tools, I see they have no incoming links, except for one site has 5 links from its own pages. But when I type in Bernese Mountain Dogs Colorado - I am no where to be found, except for a you tube video. So what am I doing so wrong? They are basically doing nothing, and killing me in the serps. I have gotten social media stuff like Google +, facebook, twitter, pinterest, and youtube. They are still behind the times. So any thoughtful advice is appreciated. I mainly cater to the state of Colorado where I live. So just curious if there is something at the top of your head that you may think of that's causing my issues? Like could it be my hosting? Like can you have a black listed host? I am with Hostdime I did have a few, like 10 foreign backlinks, which I did remove or disavow I think its called. I have used the title tag tools here to get proper size title tags, and decent keyword density. I built the site for people first, then Google etc. So not sure if you are allowed to tell me, but maybe you can advise me on a decent seo company, or maybe give me a couple tips that may help me out. Please no - read the moz book, I am reading it and trying to do what I am reading. But maybe something simple is keeping me from showing up, while these other sites are. Thank you so much for any advice.
Intermediate & Advanced SEO | | Berner0 -
How to properly link network of microsites and main sites?
Law firm has a main brand site (lawfirmname.com) with lots of content focusing on personal injury related areas of law. They also do other unrelated areas of law such as bankruptcy and divorce. They have a separate website for bankruptcy and a separate one for divorce. These websites have good quality content, a backlinking campaign, and are fairly large websites, with landing pages for different cities. They also have created local microsites in the areas of bankruptcy and divorce that target specific smaller cities that the main bankruptcy site and divorce site do not target well. These microsites have a good deal of original content and the content is mostly specific to the city the website is about, and virtually no backlinks. There are about 15 microsites for cities in bankruptcy and 10 in divorce and they rank pretty well for these city specific local searches. None of these sites are linked at all, and all 28 of the sites are under the same hosting account (all are subdomains of root domain of hosting account). Question, should I link these sites together at all and if so how? I considered making a simple and general page on the lawfirmname.com personal injury site for bankruptcy and divorce (lawfirmname.com/bankruptcy and lawfirmname.com/divorce) and then saying on the page something to the effect of "for more information on bankruptcy go to our main bankruptcy site at ....." and putting the link to the main bankruptcy site. Same for divorce. This way users can go to lawfirmname.com site and find Other Practice Areas, go to bankruptcy page, and link to main bankruptcy site. Is this the best way to link to these two main sites for bankruptcy and divorce or should I be linking upward? Secondly, should I link the city specific microsites to any of the other sites or leave them completely separate? Thirdly, should all of these sites be hosted on the same account or is this something that should be changed? I was considering not linking the city specific sites at all, but if I did this I didn't know if I should create different hosting accounts for them (which could be expensive). The sites work well in themselves without being linked, but wanted to try to network them in some way if possible without getting penalized or causing any issues with the search engines. Any help would be appreciated on how to network and host all of these websites.
Intermediate & Advanced SEO | | broca777110 -
Easy way to get some do-follow links for a new site
I am launching a new website and when I search for "list of do-follow websites" I find lots of people posting their list. Rather than individually sign up for hundreds of sites for one link at a time, is there a tool that can automate this?
Intermediate & Advanced SEO | | StreetwiseReports0 -
How should I handle these links?
I recently purchased a site which is in the same niche as my personal blog. MANY of the keywords which I want both sites to rank for, they are already ranking well for (Eg I rank #1 with one site and #5 for the other). I haven't started linking the two sites to each other yet (waiting to announce the acquisition before I do). I have 2 questions for you all... How powerful do you think linking between these sites could be? How do you think I should handle the linking between these two sites?
Intermediate & Advanced SEO | | PedroAndJobu0 -
Link Architecture - Xenu Link Sleuth Vs Manual Observation Confusion
Hi, I have been asked to complete some SEO contracting work for an e-commerce store. The Navigation looked a bit unclean so I decided to investigate it first. a) Manual Observation Within the catalogue view, I loaded up the page source and hit Ctrl-F and searched "href", turns out there's 750 odd links on this page, and most of the other sub catalogue and product pages also have about 750 links. Ouch! My SEO knowledge is telling me this is non-optimal. b) Link Sleuth I crawled the site with Xenu Link Sleuth and found 10,000+ pages. I exported into Open Calc and ran a pivot table to 'count' the number of pages per 'site level'. The results looked like this - Level Pages 0 1 1 42 2 860 3 3268 Now this looks more like a pyramid. I think is is because Link Sleuth can only read 1 'layer' of the Nav bar at a time - it doesnt 'hover' and read the rest of the nav bar (like what can be found by searching for "href" on the page source). Question: How are search spiders going to read the site? Like in (1) or in (2). Thankyou!
Intermediate & Advanced SEO | | DigitalLeaf0