Penguin 2.1\. Bad links removed - do I need to wait for next Penguin upgrade to see recovery?
-
Hi - I have read conflicting advice about this issue - after taking action and removing bad links following a Penguin 2.1 hit, will the site need to wait for the next Penguin upgrade before the link clean-up has any effect? Or will the cleaning of the links be acknowledged and "rewarded" with a ranking improvement before that (assuming all bad links were cleared out)?
-
Hi Steve,
I think that sounds like a good plan. If the recipe site is gaining links naturally and isn't affected by Penguin then it might be better to work on that one and drive traffic to the main site with it. I also like the idea to keep working on cleaning up the e-comm site in the meantime.
Good luck!
Marie
-
Thanks Marie - the second part of your answer is a concern.
The client we have been asked to deal with has a couple of sites one is an e-commerce food products site (this is the one that has been impacted by 2.1) the other is a much newer recipe site (focussed on recipes involving the food products sold on e-com site). This site has a different URL and is hosted on a different server.
So given what you said before - would it be a good strategy to focus on building up the recipe site so that they have a good presence in the SERPS and then they can move visitors to the e-comm site to buy product?. In short, continue to keep cleaning up the e-comm site but not focus new link build and content efforts on it, instead go all out on the recipe site.Thanks.
-
In most cases, yes, you need to wait till the next refresh. And even then, you've got to have the majority of your disavowed links recrawled before they are officially disavowed so you have to hope that most of your disavowed links are recrawled before Penguin refreshes.
We don't see a lot of sites recover from Penguin though. The only ones that I have seen recover are truly high quality sites that have a good base of truly natural links once all of the bad ones are removed/disavowed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Viewing search results for 'We possibly have internal links that link to 404 pages. What is the most efficient way to check our sites internal links?
We possibly have internal links on our site that point to 404 pages as well as links that point to old pages. I need to tidy this up as efficiently as possible and would like some advice on the best way to go about this.
Intermediate & Advanced SEO | | andyheath0 -
Is 1:1 301 redirect required on indexed URL when restructing URL even if the new URL is canonicalized?
Hello folks, We are restructuring some URLS which forms a fair chunk of the content of the domain.
Intermediate & Advanced SEO | | HB17
These content are auto generated rather than manually created unlike other parts of the website. The same content is currently accessible from two URLs: /used-books/autobiography-a-long-walk-to-freedom-isbn
/autobiography/used-books/a-long-walk-to-freedom-isbn The URL 1 uses the URL 2 as the canonical url and it has worked allright since Moz does
not show the two as duplicate of each other. Google has also indexed the canonical URL although
there is still a few 'URL 1s' which were indexed before the canonical was implemented. The updated URL structure will look like something like this: /used-books/autobiography-a-long-walk-to-freedom-author-name-isbn
/autobiography/used-books/a-long-walk-to-freedom-authore-name-isbn It would be great to have just a single URL but a few business requirement prevents
us from having just the canonical URL only even with the new structure. Since we will still have two URLs to access the same content and we were wondering
whether we will need to do a 1:1 301 redirect on the current URLs or since there will be canonical URL
(/autobiography/used-books/a-long-walk-to-freedom-authore-name-isbn),
we won't need to worry about doing the 1:1 redirect on the the indexed content? Please note that the content will still be accessible from the OLD URL (unless 301ed of course). If it is advisable to do a 1:1 301 redirect this is what we intend to do: /used-books/autobiography-a-long-walk-to-freedom-isbn 301 to
/used-books/autobiography-a-long-walk-to-freedom-author-name-isbn /autobiography/used-books/a-long-walk-to-freedom-isbn 301 to
/autobiography/used-books/a-long-walk-to-freedom-authore-name-isbn Any advice/suggestions would be greated appreciated. Thank you.0 -
301 Externally Linked, But Non-Producing Pages, To Productive Pages Needing Links?
I'm working on a site that has some non-productive pages without much of an upside potential, but that are linked-to externally. The site also has some productive pages, light in external links, in a somewhat related topic. What do you think of 301ing the non-productive pages with links to the productive pages without links in order to give them more external link love? Would it make much of a difference? Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Guru Needed
Hello, We are interested in finding someone experienced in SEO, who is willing to take a look at my work that I am doing for my employer, on an ongoing basis. This would help me ensure that I am on the right track and we are doing the right thing. Even tough I have some knowledge with SEO, I am still novice in the field. I also have background in marketing and management. I believe by having someone to mentor, would help me to grow professionally, as I feel very passionate about SEO, but to also deliver good work to my employer. I believe someone's experience, reviews and suggestions about our campaigns can help, and I would not expect someone to give out their time freely. Therefore, if required we could talk about a financial agreement. Thank you for your time, and looking for your replies. Monica
Intermediate & Advanced SEO | | monicapopa1 -
Will Canonical tag on parameter URLs remove those URL's from Index, and preserve link juice?
My website has 43,000 pages indexed by Google. Almost all of these pages are URLs that have parameters in them, creating duplicate content. I have external links pointing to those URLs that have parameters in them. If I add the canonical tag to these parameter URLs, will that remove those pages from the Google index, or do I need to do something more to remove those pages from the index? Ex: www.website.com/boats/show/tuna-fishing/?TID=shkfsvdi_dc%ficol (has link pointing here)
Intermediate & Advanced SEO | | partnerf
www.website.com/boats/show/tuna-fishing/ (canonical URL) Thanks for your help. Rob0 -
Linking and non-linking root domains
Hi, Is there any affect on SEO based on the ratio of linking root domains to non-linking root domains and if so what is the affect? Thanks
Intermediate & Advanced SEO | | halloranc0 -
Penguin Footer Links - Penalty or Devaluation?
One of customers provides IT Support for a municipality. The municipality's website (1000+ pages) has a footer link with the anchor text "IT Support" linking to our customer's site. The link is there for employees to get help. In mid summer, our customer's rankings tanked for "IT Support". It looks like a hit by Penguin. The question is, could removing the links bring the rankings back? Does Google's penguin algorithm penalize you for the footer links, or are they simply de-valued? Should we pull them down or no-follow them? If they aren't truly hurting their rankings, we would just leave them
Intermediate & Advanced SEO | | CsmBill1 -
Asking Sites to Remove Links.. What should I say?
After getting some guidance from you guys here on this forum i have decided to go through my WMT backlinks and contact all the sites that I think are spammy and are linking back to me....and I will ask them to remove my links from their sites... Can you guys please provide some guidance as to what I should say in the letter (also, anything i should definitely not say).... Thanks for the help...
Intermediate & Advanced SEO | | Prime850