Do onpage named anchors play a part in SEO?
-
Hi
Is having on page links from top to bottom etc using keywords as anchors a good methodology? Does it help the page for those words?
Thanks
-
I use them a lot. I have not done detailed studies for with/without on same page. The pages where I use them compete powerfully in very difficult root-keyword SERPs and also pull in tons of long-tail traffic.
So, speaking from my gut, in my opinion, they are second only to the <title>tag in their on-page optimization power. </p> <p>I am using them a lot, but I am not using them enough.</p></title>
-
It helps Google understand what your page is about and ofcourse they do help but try to avoid a "from top to bottom" tactic.
Besides if you have more than one anchor text pointing to a specific page, Google will take into consideration only the first one and ignore the rest so if you place more than one that points to the same page do it if you feel that there is a benefit from a user experience point of view but I would generally avoid it.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Menu Question
I have a question regarding to the SEO benefits of different types of menus. Recently, I have noticed an increasing number of websites with the sort of menu like at www.sportsdirect.com, where there is only one main dropdown and then everything is a sub-menu of the sub-menus if that makes sense. Is this approach more, less or equal beneficial to what you see at http://www.wiggle.co.uk/ where there are multiple initial dropdown menus? Appreciate the feedback.
Intermediate & Advanced SEO | | simonukss0 -
Mirrors Hosting SEO
Hello, I notice that some sites do provide hosting for mirroring file downloading for cpanel, apache and other big developers. I assume that benefits of it is link building but look at this site: http://apache.mirrors.hoobly.com/ Hoobly provide mirrors for most developers but none of them are indexed by google for ex: http://apache.mirrors.hoobly.com/ So can someone explain why would be that or what is going on ? is that something hidden here ?
Intermediate & Advanced SEO | | eriklogo50 -
WhoIs, SEO & Privacy
Is WHOIS data used by Google as a ranking signal? We had a website that had some bad SEO work done a while ago hence took a knock, If I use the same WHOIS data on a new site is that likely to cause an issue? Also I don't like the idea of providing too much information for privacy reasons, so have tended to stick to general email addresses and department names rather than actual personal information. Is that a bad approach?
Intermediate & Advanced SEO | | seoman100 -
Where do we focus from an SEO perspective?
I run a digital business development consulting company. Our core has always been centered around consulting with client to develop strategy and then working with a set of vendors in a variety of different services types to implement the strategy. I'm struggling right now to determine the best approach for our own SEO. Our website is http://phase2solutions.net. What suggestions would you have on the approach here? Feel free to share your service as well as the tactical end is something we are looking to outsource. Thank you.
Intermediate & Advanced SEO | | phase2solutions0 -
Advanced SEO - What would you do after you run out of keywords?
Hello! Our company has been growing in terms of traffic and ranking well for a couple of years but we are now kind of stagnating because we just don't know what to do next. We have a good blog - and with our blogs, we have been targeting all major keywords with their related keywords as a bucket. - "keyword theme / page" for a long time. But it seems we now don't have any major keyword theme to write about. What is worse is that we don't see any traffic growth since 2014 September. (although we added many good blogs) So what would do you when you run out of keywords? or keyword themes? Would you just keep pumping in more blogs and hope that you get more clicks? or at some point, you just don't care about keywords and write whatever relevant to your site? Wouldn't it hurt our site if we create similar keyword themed pages? (like regurgitating our keywords?) or even same keyword targeting pages? You must have similar experience if you are an owner of a niche site. Can you please share your experience with this kind of headaches? Thank you and look forward to your comments.
Intermediate & Advanced SEO | | joony3 -
What Questions to Ask in SEO Interview
Tomorrow morning I have a call with an SEO company interested in doing some work with our company. Its a larger company who do a lot of SEO work, and seem to have good feedback around the place. But we have been very very white hat in our all our our SEO work so far, and some of their wording on their site talks about "Negotiations and acquisitions of link partners".. which gives me the feel they might be a little grey hat.. What are some good questions we should ask these guys to make sure what they are doing is legit, and not going to get us stung for anything? And what sort of work should we get them to do, if we are happy to take care of content creation, on page optimisation and social media activities? Thanks!
Intermediate & Advanced SEO | | timscullin0 -
E-Commerce SEO
Dear SeoMoz fans, I'm really glad to be a part of the community. Just have a quick question. I run a marketplace similar to eBay where users sell the products. I would like some suggestions on how to effectively proceed with SEO for an ecommerce marketplace of this type. Should I be proceed developing product review or product comparison landing pages and build links towards them as often suggested or should I consider alternative marketing methods? Looking forward to your replies.
Intermediate & Advanced SEO | | buzzmartseo0 -
What are the most underrated SEO tactics?
Looking over the discussion of underrated SEO tactics at http://sphinn.com/story/178993/ , I'm curious if folks here have any favorite SEO tactics that they feel are ignored, underrated, or somehow not appreciated by the community at large. Any thoughts? Among the tactics listed in the Sphinn post: Blog commenting Analytics to identify low-hanging keyword fruit Getting your site set up properly at the server level Unique and relevant imagery Internal links Google Place page optimization Several more... Any others that should be included? I'd personally add segmenting your keyword traffic into trademark (those that mention your brand name) versus non-trademark segments for more thorough analysis.
Intermediate & Advanced SEO | | jcolman2