SEO Priorities for Ecommerce Sites
-
Hello All!
What is the best way to rank SEO tasks by PRIORITY for Ecommerce sites to improve??
It can be quite overwhelming with all the types of projects/tasks needed to improve organic rankings...
How would you rank the most CRITICAL tasks to spend the MOST TIME on to the tasks you spend less on.
Appreciate your input in advance
Thank you!
Mark
-
Thanks for taking the time!
+1 to that
-
Just out of curiosity, I checked out your website also. You may want to consider toning down the keyword placement on the homepage! If you run the homepage in the Moz grader for "wicker furniture" you will see that it suggests that you may have overdone the keyword mentions. This may adversely impact your search rankings and I noticed you have much better stats in terms of link authority than the pages ranking on the bottom of page 1 for the term. May help!
-
No problem! Best of luck.
-
Appreciate the advice RickyShockley!
Thanks for sharing the article
-
First and foremost on page and on site optimization. Fix any issues with duplication (especially an issue with commerce site that may be multiple pages with products under different urls/categories) and optimization the product pages so they are properly and specifically targeting the primary keywords. ie. if you are selling Nike basketball shoes model XYZ, you want that reflected throughout the product page! Use the Moz on page grader to fine tune.
That can be an extensive process, but I would do that first and then start link acquisition outreach and content asset generation!
Check this article out to get started..some good stuff here http://blog.kissmetrics.com/seo-errors-ecommerce-websites/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When is Too Many Categories Too Many on a eCommerce site?
We all know that more and more people are increasing the amount of different categories that eCommerce sites have. Say for example, you have over 3,000 different products, all categories contain unique text at the top of each, all of the categories link to each other (so loads on internal linking) and no two categories contain the exact same products. My question is this, is there ever a stage that you could create too many categories? Alternatively, do you think you should just keep creating categories based on what our customers search for?
Intermediate & Advanced SEO | | the-gate-films1 -
Django and SEO - Multicountry site - Is Django really SEO friendly?
Hi Everyone, Our client is requesting that we use Django for her project. I am really uneasy about this for several reasons. The client wants a multi-country site that is completely SEO friendly. I love Wordpress and if I had to do this project it would be a Wordpress site with WPML + Yoast plugins site. Questions Is Django SEO friendly and what "plugins" should I be using? Is there a multi-country plugin for Django that keeps or adds typical SEO features? Can you recommend any great articles? Any example sites would be GREATLY appreciated Thanks
Intermediate & Advanced SEO | | Carla_Dawson0 -
Best set up for mobile site for SEO
Hello Does anyone have any input into what is the best way to have a mobile website URL structure for not responsive display sites. mobile.site.com www.site.com/m/ or neither have it just display on the same URL. Thanks
Intermediate & Advanced SEO | | christaylorconsulting0 -
Site Not Ranking- No Reason Why
I have a client with a HUGE website who should be ranking for it's competitive keywords. No penalties, or bad links. Old domain. Not ranking for anything. Client has a huge AdWords spend and my theory is that it's not ranking organically because of the AdWords spend. I can't think of anything other reason. Anyone? Thanks. The keywords I'm trying to rank this client for aren't even competitive.
Intermediate & Advanced SEO | | 01023450 -
Regional and Global Site
We have numerous versions of what is basically the same site, that targets different countries, such as United States, United Kingdom, South Africa. These websites use Tlds to designate the region, for example, co.uk, co.za I believe this is sufficient (with a little help from Google Webmastertools) to convince the search engines what site is for what region. My question is how do we tell the search engines to send traffic from other regions besides the above to our global site, which would have a .com TLD. For example, we don't have a Brazilian site, how do we drive traffic from Brazil to our global .com site? Many thanks, Jason
Intermediate & Advanced SEO | | Clickmetrics0 -
Are Their Any SEO Dangers When Cleaning Up a Site
I'm doing some housekeeping on my website. Removing old blogs that are out of date (2008) or things have moved on. The blogs I'm removing are being 301'd to relevant newer blogs. Can this type of clean up cause any problems that affect the optimisation of a site? Looking forward to hearing your views. Christina
Intermediate & Advanced SEO | | ChristinaRadisic0 -
Why Did My Site Go Limp On Me?
One of my clients was once in the #1 position for "Philadelphia interior designer" and other related terms, but her site has dropped significantly. Still it is on the first page, but far from its former glory. http://www.interiorsbydonnahoffman.com is the site. What really confuses me is why in her home turf search of "Bucks County Interior Designer" a competitor, http://www.miriamansellinteriors.com, is above her in the SERPS. According to OSE her competitor has a PA of 32 vs my client's 39. My client has 35 Linking Root Domains (and some of high quality) compared to just 11 for the competition. In all aspects her competitor looks weaker and less relevant to me. Her site has been weak in the SERPs since May/June. We are redesigning her site- she has a high bounce rate compared to my other interior design clients, something like 55%. Any insights from y'all?
Intermediate & Advanced SEO | | dfhytrwy0 -
ECommerce product listed in multiple places, best SEO practice?
We have an eCommerce site we have built for a customer and the products are allowed to appear in more than one product category within the web site. Now I know this is a bad idea from a duplicate content point of view, But we are going to allow the customer to select which out of the multiple categories the product appears in will be the default category. This will mean we will have a way of defining what the default url is for a product. So am I correct in thinking all the other urls where the product appears we should add a rel canonical to these pages pointing to the default url to stop duplicate content? Is this the best way?
Intermediate & Advanced SEO | | spiralsites0