Update content or create a new page for a year related blog post?
-
I have a page called 'video statistics 2013' which ranks really well for video stat searches and drives in a lot of traffic to the site. Am I best to just change the title etc to 2014 and update the content, or create a totally new page?
The page has 2013 in the URL as well which may be a problem for just updating?
-
Thanks Mike, will adopt this approach. Appreciate your help.
-
Thanks Keri, this sounds like a very good idea! Thanks for taking time to help me.
-
Thanks
-
Yes very helpful, thanks for taking time to respond to this question, much appreciated!
-
I agree with Federico and Keri. Don't shoot yourself in the foot by removing the old info just to make it a 2014 post when you can keep the old post (which is still very relevant for its year) and have a new post that will be relevant for its year as well. Plus the idea from Keri is a good way to organize them together, increase user time on site, and could help to lower bounce rates.
-
Why not have a page and directory structure called /video-statistics, and put the most current year there. When the next year's stats come, put the previous year on its own page and link to it.That way, you're building links consistently to the most current version of the page.
-
I would say that You should keep this Page as it is and Enjoy all the Traffic. But If you really Want to create a New Page with 2014 then Just Create a New Page and 301 this old version to the New One!!
Thanks
-
The stats in the page are from 2013, if you are going to present stats for 2014, then create a new page. You only need to update when the content becomes irrelevant, but for those stats, they will still be relevant in 10 years, they are "stats from 2013".
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many SEO changes needed on a page. Create a new page?
I've been doing some research on a keyword with Page Optimization. I'm finding there's a lot of changes suggested. I'm wondering that because of the amount of changes required is it better to create a new page entirely from scratch that has all the suggestions implemented OR change the current page? Thanks, Chris
Intermediate & Advanced SEO | | Chris29181 -
After blog URL structure change, should you wait to optimize old posts?
Hi all, I'm changing the URL structure on my site's blog (getting rid of dates) soon, but I'm also working on updating/optimizing a bunch of old posts. Some of these old posts have a good amount of traffic, which I don't want to lose when I redirect the old URLs to the new URLs after restructure. I know that you are more likely to maintain your rank and traffic after a redirect if you keep the page content the exact same. So my question is -- should I leave the old posts alone (not making any changes) for a couple of weeks after the URL restructure/redirects for Google to index the new URLs and see that the content is the exact same so the pages don't lose any traffic, OR does it not really matter because I am optimizing these posts, meaning that the content will be better and hopefully get ranked higher? I haven't been able to find a consensus on this, so I'd really appreciate the advice! Many thanks, Rebecca
Intermediate & Advanced SEO | | rwhite10 -
Should I write a new page or a blog post?
I am trying to rank for a local SEO term on a website for a national company. Should I write an optimized blog post, or optimized site page? Does it make a difference? Thanks!
Intermediate & Advanced SEO | | aj6130 -
Publishing pages with thin content, update later?
So I have about 285 pages I created with very, very thin content on each. Each is unique, and each serves its own purpose. My question is, do you guys think it is wise to publish all of these at once to just get them out there and update each as we go along? Each page is very laser targeted and I anticipate that a large handful will actually rank soon after publishing. Thanks! Tom
Intermediate & Advanced SEO | | TomBinga11250 -
Should we add Schema.org for Website Articles on our blog page
Hi All, We use schema.org on most of our eCommerce website apart from on our "latest news/blog section" which we have all our how to's ...and other useful articles on . Am I missing a trick here ?.. I have found there is a https://schema.org/Article which I guess we could implement if it's a big help or if there's a better one ? Just wondered peoples thought as whether it is must have from an SEO/ranking point of view thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Do I need to update my previous blog posts with my new SEO strategy'?
Hi Everyone, I have published 46 articles so far on my blog. Recently I changed my SEO strategy including changing main page titles, changing the targeting pages for each keyword, ... . Do you think it is a good thing to go back through all of my blog posts and change the internal link building and modify them accordingly. Thanks,
Intermediate & Advanced SEO | | AlirezaHamidian0 -
Indexing a several millions pages new website
Hello everyone, I am currently working for a huge classified website who will be released in France in September 2013. The website will have up to 10 millions pages. I know the indexing of a website of such size should be done step by step and not in only one time to avoid a long sandbox risk and to have more control about it. Do you guys have any recommandations or good practices for such a task ? Maybe some personal experience you might have had ? The website will cover about 300 jobs : In all region (= 300 * 22 pages) In all departments (= 300 * 101 pages) In all cities (= 300 * 37 000 pages) Do you think it would be wiser to index couple of jobs by couple of jobs (for instance 10 jobs every week) or to index with levels of pages (for exemple, 1st step with jobs in region, 2nd step with jobs in departements, etc.) ? More generally speaking, how would you do in order to avoid penalties from Google and to index the whole site as fast as possible ? One more specification : we'll rely on a (big ?) press followup and on a linking job that still has to be determined yet. Thanks for your help ! Best Regards, Raphael
Intermediate & Advanced SEO | | Pureshore0 -
Rankings Up instantly after publishing new blog article
Hello All, My question is, why did my site rankings go up all of a sudden as soon as I published an article in my blog and it gets indexed (almost immidiately) The rankings increase are the following Keyword 1: from Top 5 to Top 1 Keyword 2: from Top 4 to Top 2 Keyword 3: from Top 16 to Top 3 Keyword 4: from no where to Page 2 (big time keyword) Any ideas or experience on this? When it first happened early this week(i published a new article), my site rankings dropped back after a couple of days. I did the same pattern by pubishing a new article and it went back up again. No personalized result here btw. Thank you
Intermediate & Advanced SEO | | onecov0