Shall I automatically redirect international visitors from www.domain.com to e.g. www.domain.com/es? What is best SEO practice?
-
We have chosen the one domain approach with our international site having different language versions in subdirectory of main domain:
www.domain.com/es
www.domain.com/it
etc.What is SEO-wise best practice for implementing international index pages. I see following options:
- entering www.domain.com will display without redirection the index page in language of user (e.g based on IP or browser) in www.domain.com
Example: www.booking.com - entering www.domain.com will always show English index page.
Additionally one may display a message in the header if IP from other country with link to other language version.
Example: www.apple.com - entering www.domain.com will always redirect automatically to country specific subdirectory based on IP
Example: www.samsung.com
Any thoughts/suggestions on what may be best solution from a SEO perspective? For a user I believe options 1) & 3) are preferable.
- entering www.domain.com will display without redirection the index page in language of user (e.g based on IP or browser) in www.domain.com
-
The solution you describe it's correct, so you can go with it.
-
good point. thanks Gianluca.
But in this particular case crawling would not be an issue since non-English language versions are in subdirectories which are accessable via country dropdown. US google spider seeing the EN version in the main domain is exactly as desired. So if crawling is not an issue, do you still see a problem with option 3). To address your point, I would also enforce that if someone clicks via country dropdown to English version, that this person would not be redirected again.
What do you think?
In case of websites following an international one domain strategy such as booking.com, redirecting to subdirectory may be most convenient for vast majority of users, since the name of the main domain is promoted to users in different languages.
-
Option 1 must be discarded.
Option 2, which is also what Amazon does, is the best one IMHO, even though should be also present a country selector html page, so that Googlebot can discover it and crawl it.
Option 3 is a no no, because you are pretending that someone is visiting your site just in his language, which may be not true. More over, this is also discouraged by Google for that same reason, and because googlebot IP is american... it would end always seeing the version assigned to US IPs.
-
Subdirectories can work very well. Those subdirectories can benefit from link juice above them. I would also consider different sitemaps for the different languages. Again, I like your third option from a user experience standpoint. Given the search engine's emphasis on that coupled with improved click through rates, you should do well as long as the content end of things is good.
-
Thanks.We believe in our case language versions in subdirectry over country specific TLDs is the better choice. My doubt is really just about how to best deal with international visits to www.domain.com.
-
There's a lot of good info out there on this subject. The ideal for ranking in a specific country would be to have domain.es with a hosting provider in Spain that has a local Spain billing address. Aside from that, I personally like option 3 in your list but provide links to other languages in case the user is on a VPN that confounds geolocation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Splitting a site into 2 international sites
Hi all, I have a client that currently has a .com domain that ranks in both the US and the UK for various search terms. They have identified a need to provide different information for UK and US visitors which will require 2 versions of all pages. If we set up a .co.uk domain and keep the .com obviously that will be a brand new UK site which will have zero rankings. Any suggestions as to the best way to introduce this second version of the content without losing UK rankings? Thanks
International SEO | | danfrost0 -
How to best set up international XML site map?
Hi everyone, I've been searching about a problem, but haven't been able to find an answer. We would like to generate a XML site map for an international web shop. This shop has one domain for Dutch visitors (.nl) and another domain for visitors of other countries (Germany, France, Belgium etc.) (.com). The website on the 2 domains looks the same, has the same template and same pages, but as it is targeted to other countries, the pages are in different languages and the urls are also in different languages (see example below for a category bags). Example Netherlands:
International SEO | | DocdataCommerce
Dutch domain: www.client.nl
Example Dutch bags category page: www.client.nl/tassen Example France:
International domain: www.client.com
Example French bags category page: www.client.com/sacs When a visitor is on the Dutch domain (.nl) which shows the Dutch content, he can switch country to for example France in the country switch and then gets redirected to the other, international .com domain. Also the other way round. Now we want to generate a XML sitemap for these 2 domains. As it is the same site, but on 2 domains, development wants to make 1 sitemap, where we take the Dutch version with Dutch domain as basis and in the alternates we specify the other language versions on the other domain (see example below). <loc>http://www.client.nl/tassen</loc>
<xhtml:link<br>rel="alternate"
hreflang="fr"
href="http://www.client.com/sacs"
/></xhtml:link<br> Is this the best way to do this? Or would we need to make 2 site maps, as it are 2 domains?0 -
International SEO question domain.com vs domain.com/us/ , domain.com/uk etc.
Hi Mozzers, I am expanding a website internationally. I own the .com for the domain. I need to accommodate multiple countries and I'm not sure if I should build a folder for /us/ for United States or just have the root domain .com OPTION 1:
International SEO | | jeremycabral
domain.com/page-url -- United States
domain.com/de/page-url -- Denmark
domain.com/jp/page-url -- Japan OPTION 2:
domain.com/us/page-url -- United States
domain.com/de/page-url -- Denmark
domain.com/jp/page-url -- Japan My concern with option 2 is there will be some dilution and we wouldn't get the full benefit of inbound links compared to Option 1 as we would have geo ip redirection in place to redirect users etc. to the relative sub-folder. Which option is better from an SEO perspective? Cheers, Jeremy0 -
What are the best practices for translation of city/state names for international SEO? (ie. New York in English vs. Nueva York in Spanish)
I'm working on international SEO / translation of a global travel site. While we have a global keyword research and translation strategy in process for each market they serve, I've run into a unique question. Overall, we are translating (and localizing) content for each market but aren't sure what to do with location names. Each country/state has cities and locations that have their own dedicated pages. I see three options for these location names (when titling a page and writing content): keep them in English, translate the names in the market languages, or use a combination of the two. The challenge with altering the location names to the market languages is that they are truly not known by those names. Though there are some instances where it may make sense…for instance **New York **in Spanish would be "Nueva York" with **‘**Nueva' being the Spanish translation of ‘new’. There are other instances, where no translation exists. If you’ve had a similar experience I'd love to hear your approach/recommendation.
International SEO | | JonClark150 -
Best practice for multi-language site?
Recently our company is going to expand our site from just english to multi-language, including english, french, german, japanese, and chinese. I deeply understand a solid and feasible plan is pretty important, so I want to ask you mozzers for help before we taking action! Our site is a business site which sells eBook software, for the product pages, the ranks are taken by famous software download sites like cnet, softonic, etc. So the main source of our organic traffic is the guide post, long-tail keywords. We are going to manually translate the product pages and guide post pages which targeting on important keywords into other languages. Not the entire english site. So my primary question is: should I use the sub-domain or sub-category to build the non-english pages? "www.example.com/fr/" or "fr.example.com"? The second question: As we are going to manually translate the entire pages into other languages, should I use the "rel=alternate hreflang=x" tags? Because Google's official guideline says if we only translate the navigations or just part of the content, we should use this tag. And what's your tips for building a multi-language site? Please let me know them as much as possible Thanks!
International SEO | | JonnyGreenwood0 -
Which hreflang tag to use for .eu domain
Hi there, We're trying to solve a problem with one of our domains, we have a .eu CCTLD and we're trying to implement hreflang tags. On our US and UK sites, we use "en-us" and "en-gb", but it's not clear how to approach this european problem, as there is not a "en-eu" tag. The site is in English, but serves several European countries speaking different languages. What's the best hreflang code to use in this situation? Any help much appreciated, Thanks!
International SEO | | dennis.globalsign0 -
Http://us.burberry.com/: Big traffic change for top URL (error 593f1ceb2d67)
Please forgive duplicating this question on the SEOMoz & Webmaster Tools forum but I'm hoping to hit both audiences with this question... A few days ago I noticed that our US homepage (us.burberry.com) had dropped from PR5 to PR0, and the page has been deindexed by Google. After checking Webmaster Tools I also received the following message: http://us.burberry.com/: Big traffic change for top URL April 2, 2012Search results clicks for http://us.burberry.com/ have decreased significantly.Message ID: 593f1ceb2d67.We're not doing any link building at all (we've enough on-site issues to deal with). The only changes I have made are adding Google Analytics to the website, uploading sitemaps via Webmaster Tools (it's not linked to from robots.txt yet), and setting the burberry.com and www.burberry.com geo-location settings to 'unlisted' (we want uk.burberry.com appearing in the UK results, us.burberry.com appearing in the US results etc rather than www.burberry.com).I've reversed the geo-location settings but I doubt this would have caused this. We've duplicate copies of our homepage (such as us.burberry.com/store//) from typos in inbound links (and bad programming that allows them to work rather than 404'ing) but I don't think any of this is new. What I don't understand is (a) why this is happening now and (b) why is this just affecting our US homepage? We've ~40 different duplicates of the homepage (us, uk, ca, pt, ro, sk etc etc) so why is the US site being affected and not the others? Does anyone know if this is due to an algorithm change by Google or something else all together? Background:Our website www.burberry.com has 46 subdomains such as uk.burberry.com, ca.burberry.com and us.burberry.com. There is a lot of duplicate content on each subdomain (including basic things like tracking parameters in URLs) and across subdomains (uk.burberry.com/store & us.burberry.com/store are exactly the same), there's very little text on the site (its nearly all images), as well as poor redirects, inaccessible content (AJAX/Flash) and a whole host of basic SEO things that aren't being done correctly. I've joined the company in the last few months and have started addressing these issues but I've got a LOT of work to do yet.One thing that we have in our favour is a link profile that is as clean and natural as they come - there was only ever one link building campaign performed (which was before my time) and I had all of those links removed as soon as I joined the company.Any help would be greatly appreciated! Thanks for your timeDean RoweEdit: us.burberry.com 301 redirects to us.burberry.com/store/ as explained on the webmaster tools forum, but I don't believe this is the cause as its the same across all subdomains.
International SEO | | FashionLux0 -
What is the best SEO site structure for multi country targeting?
Hi There, We are an online retailer with four (and soon to be five) distinct geographic target markets (we have physical operations in both the UK and New Zealand). We currently target these markets like this: United Kingdom (www.natureshop.co.uk) New Zealand (www.natureshop.co.nz) Australia (www.natureshop.com/au) - using a google web master tools geo targeted folder United States (www.natureshop.com) - using google web master tools geo targeted domain Germany (www.natureshop.de) - in german and yet to be launched as full site We have various issues we want to address. The key one is this: our www.natureshop.co.uk website was adversely affected by the panda update on April 12. We had some external seo firms work on this site for us and unfortunately the links they gained for us were very low quality, from sometimes spammy sites and also "keyword" packed with very littlle anchor text variation. Our other websites (the .co.nz and .com) moved up after the updates so I can only assume our external seo consultants were responsible for this. I have since managed to get them to remove around 70% of these links and we have bought all seo efforts back in house again. I have also worked to improve the quality of our content on this site and I have 404'ed the six worst affected pages (the ones that had far too many single phrase anchor text links coming into them). We have however not budged much in our rankings (we have made some small gains but not a lot). Our other weakness's are not the fastest page load times and some "thin" content. We are on the cusp (around 4 weeks away) of deploying a brand new platform using asp.net MVP with N2 and this looks like it will address our page load speed issues. We also have been working hard on our content building and I believe we will address that as well with this release. Sorry for the long build up, however I felt some background was needed to get to my questions. My questions are: Do you think we are best to proceed with trying to get our www.natureshop.co.uk website out of the panda trap or should we consider deploying a new version of the site on www.natureshop.com/uk/ (geo targeted to the UK)? If we are to do this should we do the same for New Zealand and Germany and redirect the existing domains to the new geo targeted folders? If we do this should we redirect the natureshop.co.uk pages to the new www.natureshop.com/uk/ pages or will this simply pass on the panda "penalty". Will this model build stronger authority on the .com domain that benefit all of the geo targeted sub folders or does it not work this way? Finally can we deploy the same pages and content on the different geo targeted sub folders (with some subtle regional variations of spelling and language) or will this result in a duplicate content penalty? Thank you very much in advance to all of you and I apologise for the length and complexity of the question. Kind Regards
International SEO | | ConradC
Conrad Cranfield
Founder: Nature Shop Ltd0