A Hummingbird Question
-
So with Google SERPs looking for more customer intent and especially to direct questions eg, How much does a x cost? Where can I find x etc - is it good practice to create a bank of Q&A's on site or is it sufficient to have good quality content on the subject matter stating the costs of x and where you can find it written in a customer friendly manner?
Will a bank of Q&As add any value if they directly answer the most likely search questions?
Thanks
Ash
-
Thanks Jeff, guess i could link our from the site to the fuller explanation in the Blog Post?
Ash
-
I agree with Chris and would like to add that if you have quick and easy answers, then an FAQ would be sufficient. However, if the answers are more lengthy or could be expanded on into a blog, it would be worth taking the time to create a high-quality piece of content explaining to your audience, which could then be shared with others.
-
Thanks Chris that makes sense - think I was trying to over think it !
Ash
-
Rather than look at it from a search perspective look at it from a user point as that's what the search engines are trying to please. Would it benefit users to have a list of F.A.Q ?
I would say if it helps users then go for it and if they find it helpful and even link out Google will like it and everyone wins.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about my website ranking
Hi everyone I have sports website. My website DA, DR is good. I have created good quality backlinks. But still my website ranking is not improving. Can you guide me how to improve my website ranking. Thanks in advance!
On-Page Optimization | | fktos.tam.906n0 -
Robots.txt Question for E-Commerce Sites
Hi All, I have a couple of e-commerce clients and have a question about URLs. When you perform a search on website all URLs contain a question mark, for example: /filter.aspx?search=blackout I'm not sure that I want these indexed. Could I be causing any harm/danger if I add this to the robots.txt file? /*? Any suggestions welcome! Gavin
On-Page Optimization | | IcanAgency0 -
Ecommerce Canonical Question
Hi all, first question (eek) Could I pick the brains of fellow users around an issue we are having with canonical urls on a magento website. At the moment we do not have these enabled as it seems to break our indexing. Cut a long story short, we have thousands of products but haven't rewritten many of the descriptions from the manufacturers yet and so have noindexed all the product pages (freeing them as we go). The goal, for now, is to pull in traffic via the filtering options we have on the site The goal, for now, is to pull in traffic via the filtering options we have on the site. For example, if you go to Dresses, there then are several filtering options which would allow you to choose a colour, shape and material - if you wished to filter that precisely. These filtering options are all crawlable and so we would then have a page that google could index for, for example, Green Lace Maxi Dress. All good there, few people search for specific products and a lot search for types of products so we are covered. To get back to the issue at hand. If we enable the canonical option on our magento plugin it will stop us from being able to target these terms. Whereas the filtering option would create domain.com/dress/green/maxi/lace with the page title of Green Lace Maxi Dress, if we enable the canonical part of the seo plugin the canonical link which would be added to the page would be - instantly removing our ability to rank for longer tail dress related searches (we are not going to compete with the big players on the premium terms, yet!). There are alternative plugins we can buy for magento to add the correct tag, however, if every page's canonical just points back it itself like this, is there really much point spending nearly $1000 on the 4 licences we would need to cover our range of sites. Is it really necessary, in this case, that we have a canonical for the product filtering? Sorry for the long post, hope it made sense. Thanks for any assistance.
On-Page Optimization | | DSCarl0 -
Titling and H1 Tag Question
What to do if you have hundreds of thousands of a particular product. Comic Books for example. Is it ok to have the words Comic Book in the title and H1 tag as long as it is qualified? For example, if I have the following as both the Title tag and the H1 tag. Comic Book - Spider Man Versus Wolverine Comic Book - Silver Surfer Goes Home to Visit Mom. Comic Book - Superman Gets a New Kitten Comic Book - Wonder Woman is More Wonderful Than You Know As of now, I have been doing it this way, but only in the title tag. However, Google has been using my H1 tag as my title, so in the search results, I am only getting: "Superman Gets a New Kitten" And I am afraid that that is leaving out important info for searchers, especially qualifying that the product is a Comic Book and if someone is searching for a Comic Book, I need that to return. But I don't want any 'more' trouble from the Panda. Again, this will be hundreds of thousands of products. Thanks for your help! Craig
On-Page Optimization | | TheCraig0 -
Boatload of 301 Redirects Question
We have a client that came to us and they recently did a site makeover. Previously they had all their pages in root directory including 75+ spammy article pages. On their makeover, they moved all the article pages into a directory and added 301 redirects. In going over their site we noticed they have redundant articles, like an article on blue-marble-article.htm and blue-marbles-article.htm Playing on singular and plural with dulpicate content for most part with exception to making it plural. If they have 75 articles, Id say 1/3 are actually somewhat original content. I would like to 301 redirect 2/3's of the articles to better re-written article pages but that would add a whole lot more 301 redirects. We would then have a 301 redirect from root directory to article directory, then another 301 redirect from spam article to new re-written article. My question is, would this be too many redirects for googlebot to sort through and would it be too confusing or send bad signals? Or should I create a new directory with all good articles and just redirect the entire old articles directory to the new one? Or just delete the redirects and old spammy directory and let those fall on a 404 error page. Id hate to lose 50-75 pages but I think its in fact those spammy pages that could be why the site fell from top of first page google to third page and now 10th page in a years time. I know, Im confused just typing this out. Hope it makes sense for some good feedback and advise. Thanks.
On-Page Optimization | | anthonytjm0 -
A question on cached pages
Hi all. I have been testing different ways of writing the text on the homepage of the website www document-management-solutions co.uk because we are ranking very low for the keyword Document Management Software. I've recently learnt about pages being 'cached' and wanted to just clarify something. The last time the page was cached was on 26th March. I have made changed to the homepage since then and wanted to see how it has affected our ranking. Will I not be able to know if it has had a positive/negative effect until the next time our page is cached? Thanks
On-Page Optimization | | janc0 -
Site structure question
I'm currently working on a very awkward custom-WP setup, in which I can't maintain the present drop-down navigation menu without having those pages under a parent or without completely recoding everything. I have two requirements, for SEO purposes I'm looking for the following structure for each targeted landing page: www.example.com/landing-page as opposed to www.example.com/sub/landing-page Of course, having my landing pages as a child, I get the latter of the two. For navigational purposes they need to fall under a specific category in a drop-down menu. With any other theme or setup this is an easy fix, but not here. What I have now is that the landing pages are currently placed under a parent category page. But, they have custom permalinks. The permalinks are setup as follows www.example.com/landing-page But, technically the exact structure is still www.example.com/sub/landing-page which then redirects to the custom permalink. So, my question is - in an attempt to get my most important landing pages close to the root for better PR and crawlability, do I still get the same benefit with my current setup? Is this structure I have, better, worse, or indifferent? Thanks.
On-Page Optimization | | JayAdams320 -
Title tag question
Hi, If I wanted to rank for 'cheap football boots' and 'football boots' which tag would be the best option: 1. Cheap Football Boots (notice both keywords im targeting are included) 2. Cheap Football Boots, Football Boots (both keywords separate) and the keywords sit on an EMD (cheapfootballboots.co.uk) Cheers
On-Page Optimization | | activitysuper0