Better to publish regular new pricelist articles or update the existing ones ?
-
Hello Moooooooooooooz !
I could not sleep yesterday because of a SEO nightmare ! So I came up with the following question:
"Is it better to release regular new articles or update the existing ones" I explain more.
Our company release regular pricelists (every month new pricelists available for a month, with the same brands. ex: January pricelist for brand A, etc.)
Right now those pricelists are ranking good on google.
So I wondered: Would it better to do:
- Make the pricelist articles stronger: Our company - Brand A pricelist (title) blog/offer/brand-A-pricelist.html (url) -> every month I update the text. So I just have one article /link to work on
- **Make more content on the pricelist: **Our company - Brand A pricelist - January 2014 (title) blog/offer/brand-A-pricelist-january.html (url) -> So google keeps indexing new fresh content
- **Work on a extra category: **Our company - Brand A pricelist - January 2014 (title) blog/offer/brand-A/pricelist-january.html (url) -> So I work on one link over the web blog/offer/brand-A where Google finds lots of new relevant contents
I know that Matt Cutts said it's good to udpate an old article but in this case it's a bit different. Has anyone experiment the same ?
Tks a lot !
-
Tks for your help ! I'll try different option to see what's the best !
-
More is not always better. If the "more" information they are able to index involves outdated price lists from months or years ago it would likely do more harm than good.
-
But in this case we'll get less information indexed into google.
In our case we release pricelist with Part Number + description + Price
This is why I'm a bit lost
-
Hello fupfac,
I would go with one evergreen piece of content in this case in order to consolidate ranking signals, develop more trust over time, allow visitors to use their bookmark of the page for more than a month, not have to update existing links, etc...
I would also 301 redirect the old price lists to the new, evergreen one.
-
Hello !
Tks I'm actually kind of using the 1) but think the 2) will be smarter. Not so easy to decide ... I do think the 2) will be the best but in this case I'll have to always update the creation date.
I'm using a joomla blog to display it actually.
-
Customer experience is a big factor here. Will it create customer service problems if you get buyers working from outdated price lists. A number of outdated price lists indexed could well cause confusion.
Options:
-
Clearly indicate the validity of the price list and give users a link from every old price list to a single location for the newest price list. This should aggregate link juice to your latest price list.
-
Going forwards, I would just publish it in one place. That means one single page to optimise and update, as well as aggregate link juice. People won't link to your price lists if they're always going out of date. If it's in a single place, more people are likely to link in to them.
Just my approach. Without knowing the actual brand, rankings, keywords etc. it's difficult to be more precise at this stage. And I'm sure other SEOs make take a different point of view as well.
Just my point of view
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Subdomain SEO questions
I have a main site - mysite.com. I just created a subdomain - leadform.mysite.com I plan to use the leadform.mysite.com as a 1 page lead form only. I will link to leadform.mysite.com from mysite.com and also from other websites I own (myothersite.com etc.) - filtering all traffic to this form to capture leads. (Note - the leadform.mysite.com has CNAME to other server that hosts the backend of the form) My questions are: How should I link from mysite.com to leadform.mysite.com? With dofollow or nofollow? (mysite.com has 1000's of pages and would link from every page with "get a quote' type button) 2) How should I link from myothersite.com to leadform.mysite.com? With dofollow or nofollow? Any SEO risk linking to leadform.mysite.com from an outside domain? (myothersite.com has 1000's of pages and would link from every page with "get a quote' type button) Does it make sense to build links from outside sites to leadform.mysite.com directly to try to get that lead capture page to rank on it's own? 4) Does it make sense to link back from leadform.mysite.com back to mysite.com for seo value? With dofollow or nofollow? Thanks in advance for any help.
Intermediate & Advanced SEO | | leadforms0 -
Lost homepage rankings for one day
We had a strange thing happen to our website. We have a website that ranks for top keywords for some years. Last week we lost alle of our rankings for one day. The strange thing was, that the rankings were only lost on the homepage, the homepage didnt rank anymore. Even when i googled for 'homepage.com' google showed 'homepage.com/page' and not the homepage. After some reading i checked for the following: no-index sources in the source code - but no results checked for http respons code - 200 ok status checked for downtime in pingdom - no downtime With no rankings on the homepage i was losing 90% of the traffic, i went to GWT and did a fetch as google request, the website looked okay. After that i request a new indexation request. After this the website was back in google with all the old rankings. But what has happend, is still a question for me. Can this be an hack or a wordpress problem or is this realtime penguin with a hit. I also read things about Google flux, but it didnt happen before and it was just the homepage, with no index at all. What happend?
Intermediate & Advanced SEO | | remkoallertz0 -
I have mainly very short customer review comments. Shall I only publish longer ones?
Our customer reviews of products are mainly very short and many times not fully formulated sentences. Would you recommend to just publish the longer comments? I am concerned about googles evaluation of the quality of the page content.
Intermediate & Advanced SEO | | lcourse0 -
NEw domain extensions, are they worth it seo wise?
Hello I am curious if all of these new extensions for domains are worth it? So say you are a home builder and you bought homebuilder.construction - where as construction is a new extension, does this help seo? Or is it all just a big sales gimmick? Thank you for your thoughts
Intermediate & Advanced SEO | | Berner1 -
Does onsite content updates have an effect on SERPs?
Hi, Some might see this as a very (VERY) basic question but wanted to drill down into it anyway. Onsite content: Lets say you have a service website and attached to it is a blog, the blog gets updated every other day with 500 words of relevant content, containing anchor text links back to a relevant page on the main website. Forget about social signals and natural links being built from the quality content, will adding the content with anchor text links be more beneficial then using that content to generate links through guest blogging? 10 relevant articles onsite with anchor links, or 10 guest posts on other websites? I guess some might say 5 onsite and 5 guest posts.
Intermediate & Advanced SEO | | activitysuper0 -
Is is better to write something on Squidoo or do a guest post?
I've got a blog that has a good follower count, moz score, twitter fan base and PR offer to let me do a guest post, as long as the approve it. Is it better to do that vs. a Lens on Squidoo? I'm thinking the blog post would be best but Squidoo has huge domain authority. Would that get the content out there more and hopefully get others to link to it? And yes I know I should be writing something for both. I probably will but let's just pretend I'm not going to. I'm like everyone else, too little time and too much to do.
Intermediate & Advanced SEO | | JAARON0 -
Better to optimize page, post or category in WordPress
Hello, This question is for the WordPress experts out there. I've always wondered if it is better for SEO to focus on a particular keyword by writing a page or a post dedicated to it. For example, if I want to rank high for the keyword "Seattle rocks", do you think I'd be better off writing a page titled "Seattle rocks" or a post titled "Seattle rocks". The ideal for me would be to create a category with the URL that includes that keyword for my WordPress blog, but I do not know if I can do a good job in terms of SEO optimizing the keyword. For instance, if we consider the keyword in the example above, I'd create a category which will have the following URL: http://www.seomozthebest.com/category/seattle-rocks Do you think I can still focus on that keyword having such URL? As you know, WordPress would allow me to write some text in the description tag, which will be visible on the site. I guess that I could use the description box to create some optimized content using the keyword "Seattle rocks" and then launch a link building campaign using the anchor text "Seattle rocks" directing to the URL: http://www.seomozthebest.com/category/seattle-rocks Do you think that I can optimize the keyword by creating a category? Thank you for reading such long question. I tried to be as clear as possible. Sal
Intermediate & Advanced SEO | | salvyy0 -
New web site - 404 and 301
Hello, I have spent a lot of times on the forum trying to make sure how to deal with my client situation. I will tell you my understanding of the strategy to apply and I would appreciate if you could tell me if the strategy will be okay. CONTEXT I am working on a project where our client wants to replace its current web site with a new one. The current web site has at least 100 000 pages. The new web site will replace all the existing pages of the current site. What I have heard for the strategy the client wants to adopt is to 404 each pages and to 301 redirect each page. Every page would be redirect to a page that make sense in the new web site. But after reading other answers and reading the following comment, I am starting to be concerned: '(4) Be careful with a massive number of 301s. I would not 301 100s of pages at once. There's some evidence Google may view this as aggressive PR sculpting and devalue those 301s. In that case, I'd 301 selectively (based on page authority and back-links) and 404 the rest.' I have also read about performance issue ... QUESTION So, if we suppose that we can manage to map each of the old site pages to a page in the new web site, is a problem to do it? Do you see a performance issue or devaluation potential issue? If it is a problem, please comment the strategy I might considere to suggest: Identify the pages for which I gain links From that group, identify the pages, that gives me most of my juice 301 redirect them and for the other, create a real great 404 ... Thanks ! Nancy
Intermediate & Advanced SEO | | EnigmaSolution0