Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it ok to use H1 tags in breadcrumbs?
-
A client has an e-commerce site and she doesn't want a page title on the products page. She has breadcrumbs though. Her website developer suggests putting the H1 on the breadcrumbs.
So: products> Gifts > picture frame with h1 tags round the word "picture frame".
Is this ok to do? Or is it a bad thing for SEO purposes?
Thanks
-
I'd just swap it. Make the breadcrumbs H2 (or just regular paragraph text) and product title H1 on the product pages. Having the same text for H1 & H2 should be fine, just don't keyword stuff.
-
Generally speaking, if that's the only H1 tag that is going to be on the page, then it should be just fine. I would style the text so that it looks appropriate for the page and looks like the rest of the breadcrumb text on the page. An alternative would be to select another location, such as the sidebar somewhere towards the top of the page, and include a heading as an H1.
-
Thanks Oleg. There is a product title and a description underneath. The product title is an H2 tag. Is it ok to have a H1 and H2 tag saying the same thing i.e. "picture frame"?
On the category pages e.g. "gifts" I can see that it might be ok to have the H1 breadcrumbs becuase there are no other words, but on the product pages there is the opportunity to use the product name as an H1 but at the moment it is an H2 tag and the H1 tag is in the breadcrumbs. Should this be changed or is it ok?
THanks
-
If that is the only place where "Picture frame" appears on the page, then yes.
Usually, ecommerce sites have the product title within the product section (where you can view images, description, add to cart, etc) and that is what should have the H1 tag.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Using NoIndex Tag instead of 410 Gone Code on Discontinued products?
Hello everyone, I am very new to SEO and I wanted to get some input & second opinions on a workaround I am planning to implement on our Shopify store. Any suggestions, thoughts, or insight you have are welcome & appreciated! For those who aren't aware, Shopify as a platform doesn't allow us to send a 410 Gone Code/Error under any circumstance. When you delete or archive a product/page, it becomes unavailable on the storefront. Unfortunately, the only thing Shopify natively allows me to do is set up a 301 redirect. So when we are forced to discontinue a product, customers currently get a 404 error when trying to go to that old URL. My planned workaround is to automatically detect when a product has been discontinued and add the NoIndex meta tag to the product page. The product page will stay up but be unavailable for purchase. I am also adjusting the LD+JSON to list the products availability as Discontinued instead of InStock/OutOfStock.
Technical SEO | | BakeryTech
Then I let the page sit for a few months so that crawlers have a chance to recrawl and remove the page from their indexes. I think that is how that works?
Once 3 or 6 months have passed, I plan on archiving the product followed by setting up a 301 redirect pointing to our internal search results page. The redirect will send the to search with a query aimed towards similar products. That should prevent people with open tabs, bookmarks and direct links to that page from receiving a 404 error. I do have Google Search Console setup and integrated with our site, but manually telling google to remove a page obviously only impacts their index. Will this work the way I think it will?
Will search engines remove the page from their indexes if I add the NoIndex meta tag after they have already been index?
Is there a better way I should implement this? P.S. For those wondering why I am not disallowing the page URL to the Robots.txt, Shopify won't allow me to call collection or product data from within the template that assembles the Robots.txt. So I can't automatically add product URLs to the list.0 -
Do Canonical Tags Pass Link Juice?
I have an ecommerce website where some pages link to a product page with a different URL. EXAMPLE: 1: /category/product1.html (not indexed by Google) with canonical pointing to product1.html Other page link to the product like below. 2: product1.html (indexed by Google) Now the question is, does 1: pass any link juice to product1.html or not? Is it worth to change everything and link only to one URL? My site is running on Magento!
Technical SEO | | bill3690 -
Is Removing Breadcrumbs Detrimental for SEO?
We have full navigational breadcrumbs on our site for the menu and the brand menu. i.e. Home > Clothing > Jackets Brand > Brand Name > Brand Jackets There's been talk of removing this and having it like Chico's does, where on item pages they just have a link at the top to previous category (i.e. you're on a shirt product page and at the top it says "Back to Tops" instead of listing Home > Clothing > Tops) Is doing something like this detrimental to SEO? From what I've read Breadcrumbs are for user experience but I just want to be sure.
Technical SEO | | AliMac260 -
Ok to internally link to pages with NOINDEX?
I manage a directory site with hundreds of thousands of indexed pages. I want to remove a significant number of these pages from the index using NOINDEX and have 2 questions about this: 1. Is NOINDEX the most effective way to remove large numbers of pages from Google's index? 2. The IA of our site means that we will have thousands of internal links pointing to these noindexed pages if we make this change. Is it a problem to link to pages with a noindex directive on them? Thanks in advance for all responses.
Technical SEO | | OMGPyrmont0 -
Hiding H1 with background colour
Will the H1 tag be visible to the bot if it is hidden from the human eyes using background color. Will Google penalize my website if I hide the H1 tag using the background color so it is visible to the search engine bot but not visible to the human eye. If I place the H1 tag in the footer (front-end location) for the human eye but at the top of the page in HTML for the bots, will the search bot still consider this as the H1 tag and rank it accordingly Finally will you categorize this under blackhat ( I think it is not too sure)
Technical SEO | | YvonneMartin0 -
How do I fix the h1 tag?
No More Than One H1 Tag Easy fix <dl> <dt>Number of H1s</dt> <dd>2</dd> <dt>Explanation</dt> <dd>Best practices for both SEO and accessibility require only a single H1 tag. The H1 is meant to be the page's headline, and thus, multiple H1s are confusing. Consider employing H2, H3 or CSS styles to achieve the same results with text visualization.</dd> <dt>Recommendation</dt> <dd>Remove multiple instances of the H1 tag, so that only one exists on the page.</dd> <dd>I get this error yet it does not tell me how to fix it. I'm not even sure what the H1 tag is?
Technical SEO | | 678648631264
</dd> </dl>0 -
Using symbols in the html title of a webpage
If you a symbol in the title of a webpage will this dilute the keywords in the title
Technical SEO | | mickey11
thus making it rank worse in search engines here is an example <title><br /> Black Shoe Polish<br /></title> versus <title><br /> ▶ Black Shoe Polish<br /></title> will the extra symbols count as words and thus the dilute the effectiveness of the Black Shoe Polish keyword. sort of making like 4 words instead 3. By the way, The reason to use a symbol is to make it stand on in the search engine results0 -
Should there be a canonical tag on my 404 error page?
In my crawl diagnostics, I notice some 4xx client errors. They are appearing for pages that no longer exist, so I'm not sure what the problem is. Shouldn't they just be dealt as 404's? Anyway, on closer inspection I noticed that my 404 error page contains a canonical tag which points to the missing page. Could this be the issue? Is it a good idea to remove the canonical tag from this error page? Thanks.
Technical SEO | | Leighm0