In need of guidance on keyword targeting
-
Hello
I'm in need of some guidance as my head has gotten into a spin.
Here's the website - www.onsite-sm.co.uk
Here's the keywords - concrete repair, concrete repairs, concrete repair contractors
Here's the question - The homepage doesn't really rank for anything specific and the concrete repair page isn't really strong enough to rank for the above keywords. What should I do?Thanks for any help.
-
I agree with Jared's comments - the current keyword layout of the pages is an effective one. There's probably tweaks that can be made but overall I don't see major issues with having concrete repair as a subpage.
This homepage is ranking on page 1 for "concrete repair west yorkshire". That may or may not be the ideal keyword, but I would focus on link building - run your way through this entire list of opportunities and see how that affects performance.
-
To be honest Mr Fanucci, most of the keywords have been specifically chosen. I'm not necessarily saying they are the correct ones though. Concrete repairs brings up a mix between contractors and DIY concrete and cement options. This is why I feel it might be much better placed to optimise for concrete repair contractors/specialists.
The main reason competitors sites outrank this site is down to links. Not many of them really do social media, blogging, case studies, guest posts etc either..
-
Thanks for the response, Jared.
Your advice is similar to what has already been implemented, thankfully. The natural approach is set in place.
Unfortunately the site still does have quite low metrics, even after working on it for a while. It really seems a struggle to get inbound links to such a site.
-
Jared has added some good points. Have you looked at your competitors? Understanding how and why their sites outrank your site? Have you prioritized your entire list of potential keywords and search queries?
-
It looks like these guys do a lot more than just concrete repair. For that reason alone, I wouldnt try and fully optimize the home page for just concrete related keywords.
Since the site itself has very low metrics to begin with, you basically have a clean slate. Id optimize all of the services landing pages for their respective keywords (i.e. concrete repair, concrete repairs, concrete repair contractors for the concrete page, though I would not triplicate any one keyword) making sure they had good titles, good amount of unique copy and so on.
Its a natural approach to the taxonomy which always works well for Google placement. It wont get your to rank with on-page alone (except maybe some of the more obscure services) so some inbound links will probably be needed.
Good Luck!
-
If you re concerned about that then I would look at ranking the deeper page at something that is longer tail and lower competition. This should then allow your homepage to rank. Best thing is to test and measure the results.
-
Cheers Adam
I'm worried that both pages will be competing for the same phrases then. Reckon this will affect my chances of ranking?
-
You could start by optimising the homepage for those terms and track the rankings from there.
Focus on optimising the title tag to include those keywords, looking at the content of the homepage I would say that is fine for now.
From this see what movements in rankings you get. If you still get very little movement you will have to look into starting a campaign to attract some links to your site to further help movement. For this it may be worth contacting a professional to assist on how to go about this.
Let me know how you get on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Stuffing - Image Alt
One of our category pages is keyword stuffed. But we are not able to change the image alt text. It is automatically generated as the title of each product. We would be able to get the keywords down if that was not the case, but now there is 30 alt image keywords along with 25 other elements of the keyword. I can only change 2 image alt texts. What can I do here?
On-Page Optimization | | Mike.Bean0 -
Using keywords in my URL: Doing a redirect to /keyword
My website in "On Page Grade" received an A.Anyway, I only have 1 thing to optimize:_"Use Keywords in your URL__Using your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links."_My website is ranking in top10 for a super high competitive keyword and all my others competitors have the keyword on their domain, but not for my URL.Since I can't change my domain for fixing this suggestion, I would like to know what do you think about doing a 301 redirect from / to mydomainname.com/keyword/So the index of my website would be the /keyword.I don't know if this can make a damage to my SERP for the big change ir it would be a great choice.
On-Page Optimization | | estebanseo0 -
Target keywords on homepage or sub page?
Is it better to target main keywords on a site's homepage, or in a sub page. I would usually assume the homepage, but if the domain for the homepage doesn't include the keyword is it better to have a sub page with an exact match URL? For example we target the keyword "abc123" Is it better to optimise the homepage: brandname.com Or create a page to target it: brandname.com/abc123/ And leave the homepage to target brand keywords, but link to the "abc123" page. Whats the best option?
On-Page Optimization | | timscullin0 -
Mentioning own site and keywords on here?
I have noticed that sometimes posters will talk about a site without mentioning what it is. I assume this is because it one of their clients so there is confidentiality, is there any other reason I should be aware of? its just that as I am new I am usually cautious and am considering posting my own site and mentioning all my keywords to ask for people’s verdict for my on-page SEO. Still working on it, will be ready soon, thought I would ask in advance. Regards,
On-Page Optimization | | Zoolander0 -
How far back do you need to optimize your blog posts?
We are going through a clients blog history as they are entering a redesign phase for the blogs. We are trying to determine how far back we need to optimize past blog posts so that they can be found easier on search engines. Is it better to optimize the past years? 2 years? 6 months? only the top posts? Does anyone have any suggestions?
On-Page Optimization | | Scratch_MM0 -
Targeting local keywords and service areas.
Hi, I run a small photo booth rental business in San Francisco, CA that serves the greater Bay Area. I've created different webpages for each location that we serve, ie: "San Francisco Photo Booth", "Oakland Photo Booth", "San Jose Photo Booth", etc.... I'm assuming that for each city, the strongest keyword would be "City-Photo Booth". However, I also want to target different variations of the keyword, such as: San Francisco Photo Booth: -Photo Booth San Francisco -SF Photo Booth -San Francisco Photobooth -San Francisco, CA Photo Booth -etc.... Will adding these keywords onto the same webpage dilute the relevance of my main keyword "San Francisco Photo Booth"? Also, is there any way to place these words within the text of the webpage so that it does not sound akward and unnatural to the reader? Any advice would be appreciated, thanks!
On-Page Optimization | | pharcydeabc0 -
How many keywords max can I optimize each page for?
I don't want to over optimize by doing 1 keyword per 1 page, but then if I do more, seomoz on-page tool report doesn't give an A grade for each keyword I optimize. I usually optimize for max 3 keywords that are very closely related, meaning they use the same words. Ex. dentist los angeles, los angeles dentist, dentist in los angeles Am I on the right track or what's your recommendation? Should I create different landing pages for each keyword?
On-Page Optimization | | sub90900 -
SEO Titles and Keyword Density
Hey guys, I'm doing some on page SEO for a few clients and I've always wondered about this question. I have read tons of articles on the perfect <title>tag, but they don't often mention this.</p> <p>So my titles, like most others follow this format:</p> <p>Keyword 1 | Keyword 2 - Company</p> <p>So say for example I am trying to rank for 'life insurance' and 'life insurance quote' for 'axa sunlife'.</p> <p>It's my assumption that the title should be:</p> <p>Life Insurance Quote - Axa Sunlife</p> <p>rather than:</p> <p>Life Insurance | Life Insurance Quote - Axa Sunlife</p> <p>Am I right in thinking that putting it twice has no added value, and could in fact have an adverse effect?</p> <p>Thanks,</p> <p>Lewis.</p> <p> </p></title>
On-Page Optimization | | SEOMyGod0