Does having our products on Amazon or EBay help with our SEO ranking?
-
We have an ecommerce web site, which ranks ok , but we are trying to build up our SEO scores. We're looking at links and were wondering if having our products listed on either Amazon or Ebay (or both) will actually help with ranking of our site? We sometimes have products listed on ebay with a reference to the higher price that the item is selling for on our main site. Thank you.
-
Here is my experience...
Client runs a large ecommerce site and also creates a feed that is used for the Amazon listings.
When title on ecommerce site = title on amazon, only the amazon listing ranks (images and product descriptions are the same)
When title on ecommerce site is slightly different than title on amazon (e.g. "brand model t-shirt" vs "brand men's model t-shirt"), both of the pages rank in search.
So titles MUST be different in all channels, images/descriptions should be different, but not nearly as important. If you have a handful of products, I'd invest the time in creating several variations of the descriptions/images. If you have thousands, you are better off spending your resources elsewhere.
-
Thanks for the response. We do indeed already supply our products to both the sites, and we do get sufficient incremental sales. However, we have had some mixed / conflicting guidance as to wether we should use the same product names or images on all sites (our e-commerce, amazon, ebay and even the high street retailers where we list our products). We are considering investing in a different set of images and changing the product names for each channel, but we are unclear if this will benefit our SEO. What would the advise be on this, if any?
Thank you.
-
I'm sure Google gives special treatment to those websites so we can't be too sure. However, what you should be asking is if listing your products in Amazon and Ebay will lead to more sales/ROI. If yes, do it.
Be sure to use slightly different keywords/titles for your listings so they don't come up as duplicates so that all 3 show up in search results. At the very least, your product will gain more exposure, drive more traffic to your site and open up more opportunities for natural backlinks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I just want to ask Moz DA help anymore in Rank keywords
Hello Folks, i want to ask i have website related to kullu manali tour package and digital marketing institute, where tour package website DA is 2 and digital marketing institute DA is 26, my institute website rank on almost 1st page on most of keywords where travel website still doing struggle after much good links. please suggest me i need to boost my website DA.
Link Building | | ashux526g0 -
Subdomains and SEO
My question has 2 parts: 1) Can you optimize a subdomain template site (a company is providing us with a template site they provide many other salespeople, but we can control the meta and content on each page), and 2) Does forwarding and masking another domain to the subdomain in question, hurt my SEO efforts?
Link Building | | gotchamobi0 -
HELP! New Link Building
Any recommendations on where to start with link building for an automotive dealer site? Our ultimate goal is to drive traffic to the inventory pages and increase lead submissions. Should we build links to new and used inventory? Also, any recommendations regarding anchor text would be extremely helpful! Thanks in advance!
Link Building | | AMSI0 -
Do article submissions work for SEO?
Im wondering if article submissions with backlink work for seo? How google handle with these submissons? Thanks
Link Building | | joeko0 -
Can No Follow Links Hurt Rankings?
Thanks to sites like SEOmoz and good folks like yourselves I was able to understand enough about SEO to know that the company we outsourced the SEO to were doing at best a sloppy job. I have seen that the link profile of site is totally unnatural in terms of factors such as relevancy and anchor text but also that around 95% of the 800 links are no follow. My question is whether these low quality no follow links causing unnatural anchor text ratios and poor link relevancy would hurt our rankings? I am basically wondering if I have to now go and try to have all those links removed somehow to avoid any problems going forward?
Link Building | | Luia0 -
Ideas needed for onsite SEO
Hi, What sort of activity 'onsite' should I be doing to increase SEO? I was thinking of a FAQ's section with 1 anchor text link in the body of the answer going back to my target page. Will the increase in content along with the anchor text inside of it help increase SERP's? I was also thinking maybe use the keyword tool to find search queries which revolve around questions with high search so for example 'How to change a tyre' answering this question in my FAQ's section and running PPC to it, then wrapping lots of sharing tools around it in the hope it generates some social signals. Anyone got any hidden onsite gems they think might help? Cheers
Link Building | | activitysuper0 -
Is this going to help for Linkbuilding
I am not able to do link building from like minded websites. Hence I am planning to go for following approach : By creating links to my website on blogspots (using comments).
Link Building | | ArtiKalra
Participating in question / answer forum on the websites meant for r asking questions for different categories.
Writing articles on good ranking websites and creating links.
Participating in Social media websites Please let me know if this will help me. Any other possible way apart from these?0 -
Ecommerce websites' SEO strategy
Hi, Can you please make a short list how to make ecommerce websites SEO strategy?
Link Building | | Netkreativ
I am working on ecommerce websites and I curiuos how You professional think this. Now I am: Optimizing the website Build few relavant links Regards, Misi0