Changing site title
-
I'm wondering what the procedure and implications are of changing my sites tile?
I realise that my Having my keyword in my sites title whilst chasing the same keyword in articles may be causing over optimization. The slug also takes on the article title too, in effect giving me the keyword three times before I've even written my article. Example below.
Imaginary site title : soap benefits.org
Article: The essential guide to making homemade soap
Slug: The-essential-guide-to-making-homemade-soap
As you can see, soap has now been mentioned three times, not including excerpt/meta description or image alt tags.
As most of the article titles would contain my supposed keyword "soap" I'm thinking the best option would be to change site title with allinoneseo (that possible?) and change the slug to something relevant, giving me more room to escape over optimization.
Does this sound sensible? I don't have that many articles so if I had to change other things it wouldn't be too much of a hassle. It seems a pity to loose my sites title I picked, but if I end up writing hundreds of articles this would be a problem.
Help appreciated.
-
No problem, but one thing you also need to know is that keyword density is a myth. It's true that longer articles tend to be shared more often, but there's isn't any set word limit either.
If you write about the topic in a way that sounds natural to you, you'll probably be alright.
After you get your blog/site fleshed out, it's time to start thinking about letting people you know you're there. Of course, it is advised to do so in a non-desperate/non-annoying way. (Don't worry, you're not annoying. Just don't say; "OMG OMG PULLEEEZE LINK TO MEH LOL!!!!1) Participate in discussions with people.
I mean, there's a ton of ways you can go with this. There's mommy bloggers, crafty people/sites - rustic stuff, home decor. Someone out there has at least a moderate interest in your theme and what it entails. Engage people and offer value, don't always sell.
If you haven't yet, there's a metric ton of good information here.
-
Thanks for the reply Travis.
I must have posted earlier as you replied and missed your first post. You got to the heart of what I was trying to say. What particularly bothered me was what I original posted, as the url looked like this xxx.soapbenefits.com/how-to-make-homemade-soap, then article title (how to make homemade soap) and blog title (soap benefits)
Like you said, it's hard not to write an article on something like homemade soap in a 600 word article without at least mentioning soap at least four of five times, I was thinking... mmm, including title url, etc.. I'm at 2% keyword density here.
With so much emphasis being put on making sure to non optimize keywords, having the keyword twice in the url bothered me. I've already implemented your tips and removed any reference to the keyword in categories too. Thanks for the help, and you're right I probably over thought it to much.
-
The second to last paragraph in my response should get you through that. Best of luck - don't over think things. You don't sound like a spammer.
-
Thanks for the reply Rob
Some of what you said went a bit over my head as I'm new to this.
So changing my site title and slug to something different from soap benefits (my example in original question) now leaves my article (homemade soap ) unique, especially if I no index tags, categories an author page. I've got that down.
Can i now simply go into allinoneseo and change "home title" to something different, a new title that won't cause over optimizing issues with my article? and if i do this, is there anything else I need to change, by that I mean does changing the home title cause any conflict with existing articles on my site?
Hope I'm wording this properly, I know what I'm trying to say, but being unfamiliar with wordpress it may come out not making sense, please let me know if I need to clarify better.
-
It's good that you're thinking about this, but you may be worrying a little too much. I find it hard to have a site about soap or homemade soap without saying soap, at least a couple of times. It's generally a good thing to have the keyword target in the meta description, Title, slug and a possible variant for the h1. So long as the content actually pertains to soap - you should be okay.
What I would avoid is writing:
"So I heard you like soap. Soap is my favorite thing. I'm so glad you like soap too. Let's have a soap party. Soap is amazeballs! You likely need soap in Poughkeepsie. Soapy soap soap."
A site has a theme. It sounds like you're going to keep that theme. You're writing will likely be Top 10 Decorative Soap Ideas for 2014, or An Amazing Tour of 'Soap Factory Here' in Paris.
My overall recommendation is don't be too pious. Your site has a theme, stick with the theme.
Yes, All in One can help you change your titles. If you're worried about repeating a keyword in your blog title, go to the general settings in your WP Admin panel and remove the site Title and the Tagline. Go to the general settings in All in One and scroll to title settings. From there, remove | %blog_title% from both Page Title and Post Title format then save your updates.
Enter what you would like in your title tags on both pages and posts. I personally see nothing wrong with 'branding' at the end of your Title tags, but you can now add your branding wherever you want - rather than having it added by default. But it's your thing - your site - this should enable you to do what you feel is right.
-
Absolutely. It makes total sense!
You are referencing the keyword you are targeting in the TITLE and Article TITLE (make this an H1 in your HTML) and as well the URL TITLE reflecting the article H1 targeting. It's all relevant to the goal of trying to signal the engines about the great content you are creating.
Make sure to write unique TITLES for each URL you create and target the keywords for each you are mapping against those URL's. Keep the Page TITLES in line as well and tie it all together. Very important to have a planned strategy around either working on a site that is already in place (and you are changing everything), or a new site with completely new development in and search targeting in place.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Downsides on shortening article title?
Hi there, I'm new to Moz: great tool so far! I just tried the page optimization feature and see that (for instance for this article) page titles are often too long. Now it's tempting to just shorten the title straight away, but I have a memory of someone once telling me changing the title will change the URL. And changing the URL is something not appreciated by Google. Could someone please explain if and why this is/isn't the case? And if there are any downsides/things to consider before changing the article's title? Thank you in advance!
On-Page Optimization | | RaoulWB1 -
Keyword in Domain AND Title. Yes or No?
We're working on a new buildout, and this one is really important to us. We've put a lot of resources into it. Before we launch, we want the structure to be just right... and this one question is nagging at me. How to structure urls? Consider these two options. The fictitious domain is "icesurfing.org". Including all 50 states in the keyword, there are nearly one million searches per month for "ice surfing [state]". We have a page for each state to focus on this traffic. But how would you structure the urls and titles? **icesurfing.org/state ** icesurfing.org/ice-surfing-state One concern is that the duplicate keywords in option 2 seem redundant, and a little spammy. When presented with google search, the matching tags are not as clean. Texas - IceSurfing.org Ice Surfing Texas - IceSurfing.org But Yoast automatically suggests option 2. Is this really the best practice? Is there are definitive article on this? THANK YOU!
On-Page Optimization | | RetBit0 -
Why Does This Site Rank Well?
I noticed recently that the website of a local church (http://www.lifepointfc.com/) has climbed toward the top of the SERPS, and I cannot figure out why. The on-site SEO seems mediocre, at best, and their domain authority is 15 while their homepage authority is just 19. Does anyone see how they are working their SEO magic?
On-Page Optimization | | cbizzle0 -
Locating broken links on site?
Hey guys, I'm using Screaming Frog to help locate some broken links on a client's site and I've managed to pick up two. However, I can't seem to find whereabouts they're located on the site in order to fix them! Is there a way I can do this? Cheers!
On-Page Optimization | | Webrevolve0 -
Which title tag would you choose?
Target terms: Flower Pots, Plastic Flower Pots (in order of importance) Title tags: 1. Flower Pots - Plastic Flower Pots for Gardening with Free Delivery
On-Page Optimization | | Bondara
2. Flower Pots - Plastic Flower Pots with Free Delivery
3. Flower Pots - Plastic Flower Pots from [Brand] Which one would you choose and why? If you want to produce another type please do but explain why you think yours is better than the above. Thanks0 -
Site is not ranking for a particular keyword !!
One of my site is ranking for all the main keywords except one. This keyword is just a variant of those keywords which are all ranking in top 10 (page 1) in Google. Why is it happening? Does Google punishes site for one keyword. I know competition of keyword matters but other keywords with similar competition are ranking. And even the site is very well optimized for this keyword (titles and site copy without any stuffing) Any Solutions ?
On-Page Optimization | | Personnel_Concept0 -
Urgent, Duplicate page title and content at eCommerce site- how to solve
Hi, there, does anyone can help to solve 'duplicate page title, duplicate page content' problem? it is a eCommerce site, each categories has hundreds of products, so there are more than 10 pages, but the report crawl the errors, i totally have no idea, can anyone help? Thanks a lot! Anna
On-Page Optimization | | anna-2944510 -
Product Title Formating Question
The majority of the products I sell require lengthy product titles, I have 600+ items that have titles over 70+ characters. In the interest of reducing the character count (Product Feeds) I'm trying to eliminate unnecessary "stop words" in the titles, such as "and", "with" etc.. I've listed an example of a current product listing below, followed by two different formats to reduce the character count. Which one if any is better for SEO or should I leave my titles alone and stick with my original format? Current Listing Example: DeWalt Dual Comfort Safety Glasses with Black Frame and Clear Anti-Fog Lens Suggested Listing Example: DeWalt Dual Comfort Safety Glasses-Black Frame-Clear Anti-Fog Lens DeWalt Dual Comfort Safety Glasses/Black Frame/Clear Anti-Fog Lens
On-Page Optimization | | MEldridge0