SEO ROI for brick-and-mortar small business?
-
So I've just been contracted to do some on-page and local SEO for a number of websites, and aside from analytics, I don't know how to prove the ROI. Any thoughts on that? For example, how do I prove a restaurant is getting more customers because I optimized their website and established and enhanced local listings (or if that's even the case)? How would I measure that success, especially if there are other variables (maybe they're also kicking off some off-line marketing in tandem ... )
-
Wonderful - thank you.
-
Local Search ROI = ((Lead Value X Campaign Value) – Cost of Campaign) / Cost of Campaign
http://streetfightmag.com/2013/09/18/calculating-the-roi-of-local-search-campaigns/
Hope this helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mapping the Google My Business locations I manage?
Is there a way to see all of the business locations I manage on a map, so it's easy to visualize and check? Like a Google Custom map, but I don't want to create a custom map because then I'd be updating information in two places. I thought this would be a built-in feature of Google My Business but I can't seem to find any information about this. Thanks! -Ryan
Local Listings | | RyanD.0 -
Best address to use on Google business listing for youth sports program
Hello, Moz Community! I'm helping a friend with some local marketing for his youth sports program. He trains his kids at a community center and a public park where court times are managed by the city. His address in his Google business listing is currently the community center, but that is shared with multiple businesses including the community center itself. I know he needs an address that is unique to his business, but he lives outside of the city in which his program is located. Our goal is to boost exposure in the city in which his program is located. Since 1) his business address is located outside of the city in which he conducts business and 2) the addresses at which he conducts his business is utilized by multiple businesses including the actual property owner, what options do I we have for an address that Google will recognize as valid and won't cause ranking issues? If there is nothing we can do in the current situation, what are steps we can take to address this issue for his business? Thanks a lot!
Local Listings | | Tony_GP0 -
Improve Google Business ranking
While my client's websites have been ranking well in SERP for their keyterms I'm at a lost on what I can do to improve their Google business/map presence. I'm referring to their listing where the top three come up or when you search on Google Maps.
Local Listings | | FPK
https://gyazo.com/26ec78ed7f712157ec72492199545431 Ex 1. Several months ago my client was ranked #1 both for SERP and maps until they dropped to 2nd on maps. Now they're ranked 1st in search yet 2nd for local business rankings as you can see from the screenshot above. At one point my client's business did have more reviews than the 1st ranking business yet they still weren't 1st. Ex. 2. Client(s) is ranked 4th in search and doesn't show in the top 3 map listings for their search term. If you click on More places to view Google Maps they're listed all the way down as the 15th listing or worse can't even be found when searching by their main SEO key term . Of course they are found by searching for their business name so it's not like there is a problem with the listing. I make sure to: Completely fill out their Google Business profile(NAP, hours and add pictures) Have my client try to gain positive reviews Manage and respond to reviews(mainly the negative ones) Add map and Google business link to their website Can anyone offer any other insight on what else can be done to improve their local presence on maps that I might be missing?0 -
Local Seo Service Url Best practices.
Hey Guys and Gals, What's the best format for service urls for local seo? http://www.example.com/basement-remodeling or http://www.example.com/basement-remodeling-ashburn-leesburg-sterling-va/
Local Listings | | hde0 -
Google My Business page no longer appearing with search results
Title pretty much says it all--my company's local Google+ page has always appeared under our listed website information up until very recently. I'm also noticing the same with our competitors. Has anyone else just began to experience this? Our NAP, map, photos, and review are still displayed to the right of the results, but nothing is linked to the actual Google page itself. Am I missing something? Thanks!
Local Listings | | LMcLaughlin0 -
2 Businesses + Same Address = Not a Problem?
Imagine someone who has 2 separate businesses with the same (home) address. Both are verified Google My Business G+ pages, each with its own separate website. Essentially the old business that is being de-emphasized is a guitar lesson teacher's studio. This G+ page is set as a storefront where people come to. The new business is similar, it is music lessons (private in-home instruction). This G+ page is set to have a service area - this goes along with their new business model. We all know that consistent NAP is essential BUT do you think these are competing against each other because they share an address even though the businesses are separate?
Local Listings | | Rich_Coffman0 -
2 businesses same phone number
I was wondering how I should approach a scenario where I am optimizing two different companies websites that have the same phone number but different addresses. This sounds like a weird scenario, however it is out of my control. Is treating them as two separate companies fine, or do I have to take special precautions when submitting business directories and what not? Thanks for everyone's help! As a side note, is their a way to use Moz Local with both companies, right now it is getting confused as to what business belongs to what listing.
Local Listings | | brfieger0 -
Google Places & Google My Business
Hoping a local biz expert can help ... So all these Google business listing solutions are confusing me. I have Google Places and had been told for several months I would have a new dashboard. I assume I have it now because the interface is different now when I log in. I've noticed missing pictures, descriptions from some of our 70 locations, but so far that's it. But I also see a recommendation for Google My Business. Am I supposed to migrate over there or am I fine where I am. I just want a place to manage my G+ business pages. Thanks!
Local Listings | | SSFCU
Sarah1