Organic search
-
To get the best organic search results and rankings; should I use as many keywords from analyasis tools. Load all into the keywords tag section of my home page. Or, run Google keyword analysis for ytd 2013 and select only the keywords that had any activity. I understand that for PPC I need to be more selective.
-
Greg,
While you're in the learning stages, it can be easiest to think of one keyword--one page. You also have to consider how competitive the keyword is and how strong your competitors are for each keyword. With that in mind, newer sites will often choose keywords that don't have the most activity because it can be very difficult to rank for those. Also, the keyword meta tag is essentially obsolete for google ranking purposes so you'll have to go deeper to optimize for the terms you want to rank for. I recommend you read through The SEO Guide From Moz to get thing rolling for your site.
-
First off, don't use the Keywords meta tag it carries no wait in search anymore. Currently the only thing it is good for is telling your competitors what searches you are trying to rank for. As far as, what keywords to use on your pages and where to use them, Moz has a good web page dedicated to explaining that. Check it out - http://moz.com/learn/seo/on-page-factors
As for picking what keyword to use. I would suggest using your PPC data (TIP: Run a search Query Report and get the actual words that are being searched) Start using the keywords that are bringing you a positive PPC outcome. But don't go keyword crazy on your webpages... Remember everything in moderation and always with an eye toward the user experience.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Target Search Terms Changed - does this affect traffic?
We spent the last 12 months targeting a particular search term (mortgage broker) and have been ranking well for it consistently for about 6 months now. We have decided to change the target search term to something else (insurance broker) but noticed that our traffic has started to decline since we started doing this. We are still ranking well for the initial search term, and our ranking is slowly improving for the new targeted search term in SERPs but traffic is down about 60% from January. Is it normal/expected for this to happen?
Keyword Research | | monique-plaw1 -
Most efficiënt way to retrieve search volume for thousands of keyword
Hi, I'm trying to figure out how I can efficiently get search volumes for large quantities of keywords. Unfortunately Keyword Planner has reduced their limit of keywords:
Keyword Research | | CB0001
"You entered too many keywords. Please limit the number of keywords to 1,000. You can also upload a file with up to 800 keywords." Weirdly, the file upload's limit is now even lower than the normal limit. A 1000 keywords a time will be a real chore when you want to retrieve search volume for 50.000 keywords. I tried SEMrush, but it does not suffice due to the fact that a lot of keywords in my language (Dutch) are not in the database. I also looked into the Adwords API, but this does not yet seem to have any implementation in Google sheets? Ideas are welcome!1 -
What is the best way to research long tail search queries?
Hi, I am wondering if there is any special way to seek out long tail search queries? For example, when I search in Adwords or Ubersuggest for a particular group of keywords, I only ever seem to get 1 to 3 keywords. I am looking for the longer search terms like actual questions i.e. "Where is the best yoga studio in Doncaster?" Currently I rely on not hitting in Google in enter but I figure that there must be a better way? Thanks guys!
Keyword Research | | StoryScout0 -
Live Search tool for text on websites
Hi everyone, Does anyone know of an online scanner / search tool that will do a live check for the occurance or a word or phrase on a website? I know you can use Google's site:domainname.com <word phrase="">but that is only checking what Google has in its current index for that site. I am looking for a tool that will do a live scan and search (i.e. as at the time) and then return a list of occurances it has found for the word or phrase.</word> Thanks in advance for this. Peter
Keyword Research | | crackingmedia0 -
Google changes my title in search results randomly, any idea why?
hi all, i recently noticed google changing the title tag of one of my pages in search results for certain keywords... I've done a bit of a search and see its not uncommon, however from what i can tell they usually change the title if it is too long, or they seem to change the branding location etc... In my case they are litterally adding key words to it... Example - See Image 1 - This is my main keyword - the title displays correctly See Image 2 - Another keyword - see how google has added "irrelevant" keywords to the title Any ideas why this happens? fr0PIK7.jpg sv6zWOu.jpg
Keyword Research | | isntworkdull0 -
How to stay organized for keyword research?
As most of you know keyword research can be quite taxing. I have been trying to get organized and do extensive keyword research. But trying to stay organized is proving to be more and more difficult. Can I get some expert views from experts in the community as to how you all go about organizing your research and how you track things over time. Thanks
Keyword Research | | EricMoore0 -
Different browsers, same Search Engine=Different PR:why?
Hi Folks, I am hoping for some clarity on this Using different browsers First: IE, Second: Firefox. Same Search Engine Google.ie. I get totally different results when I search for "Buy Gold" In both browsers. I am not signed into my gmail account. Can anyone tell me why this is please? Thanks,
Keyword Research | | girlie
Sinead0 -
Why does Google adwords tool shows different search volume
I am not able to undertand the difference in search volume for same keyword under different heading. Let me make it clear. When i enter "Drupal Developement" in adwords tool, at the top, it shows Search term (1) Keyword Global monthly searches drupal development 390 Just below, it shows, Keyword ideas (100) Keyword Global monthly searches drupal development 40,500 I have selected the location U.S. My question is there is a huge difference in 390 and 40,500. Which is correct ?
Keyword Research | | seoug_20050