How to find keywords in super-small niche?
-
hi
I try to find good keywords to rank a “dog day care” site for and can't seem to find anything that makes sense.
This is a company that sells franchises of their service – dog day care. So there is a “mother site” where they advertise service in general and try to sell franchises.
If you go “pet franchise”; “pet franchises”; “dog day care franchise” etc – you get virtually zero traffic keywords.
On the other hand if I use “doggy day care” it will bring mostly people who are looking for a place to leave their dog for a day. Doesn't make sense either way.
Same goes for local sites. If you look at “doggy day care location” it brings next to nothing. Using “doggy day care” without specific location doesn't make sense either, as certain location applies only to people living in say 50 mile radius.
I would really appreciate any ideas how to approach this. How to promote small “dog day care” franchising company?
And how to promote particular locations?
Thank you in advance,
JJ
-
I agree that keyword rankings just aren't all that important in the scheme of things. However - if that is what they care about at least that part of your job will be very easy. They will rank - of this there is no doubt.
You are more than welcome for the suggestions - I hope it works out for you (and your client).
Cheers
-
@Federico Einhorn @DennisSeymour I will try this tool on weekend. I'm using google keyword planner, moz tools, market samurai and other methods. I know semrush as well. The problem is that there seems to be a very limited number of searches for this niche keywords, regardless which tool you use. @ Billy Jefferson Yes, that was exactly my suggestion. It's comforting to see that someone actually confirms it. The problem is that they seem to be obsessed with “keyword rankings” which in this case is secondary in my opinion. I want to target “dog blogs” in certain areas and use FB advertising to target people who have/like dogs and live in areas of our interest. Suggestion about “kennels” and especially partnering with local hotels was something I haven't thought about before. Thank you for your help Regards, JJ
-
You might consider going a bit more broad with terms like "franchise opportunities" etc.... I believe that your more long tail terms are going to be so niche that although they will drive more relevant traffic, they aren't going to drive much of it at all but pairing these with more broad (yet still relevant terms) should at least get the ball rolling.
Something like this is probably going to do better with more direct advertising as well - ads on pet specific websites, veterinarian websites and maybe some start up type or entrepreneur blogs...
These super niche sites can be far more difficult to drive relevant traffic to than websites in super competitive markets but you can do it. It will take some out-of-the-box thinking
For the local sites I would concentrate more on 'kennel' terms than 'day care' terms but again - ads on local vet websites etc... would be your best bet - even partnering with local hotels that don't allow pets and get them to advertise the kennel on their hotel websites would probably be a great idea.
Good luck.
-
Ubersuggest and Keyword Researcher can help with getting keywords from Google instant. You could try Adwords and see there. You could try to find competitors as well, and use Semrush.
-
Have you tried Ubersuggest? http://ubersuggest.org/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword are not ranking
Hello, Recently We have a taken a project " http://customerconnect-services.com/ " and are responsible for the Digital Marketing for the website. FYI, we have been following the best On-Page SEO practices ever since we took the project: Performing Keyword Research, Finalizing the Keywords,Using those in the Page-Title, Meta-Descriptions, Heading Tags and of course in the Content as per MOZ suggestions & SEO standards. But, we are unable to rank in first page; all the considered keywords have a ranking of 51+ which is a serious matter of concern for us. We have also checked whether the Domain / URL has been blacklisted, but it's not (Not even by Google). We are therefore unable to figure out what is going wrong even after following so many best practices to get the keywords a good ranking (1st & 2nd page of SERPs). Therefore I would like to request you to provide your expert opinions in this regard by checking what is it that we are not getting right. The website is euro t20 slam As this is a high-priority issue for us & the client is a prestigious one of course, please help.Looking forward to hearing from you at the earliest.
Link Building | | Sabirasifseo9990 -
Where can I find where to submit my website to?
Hi there, I am currently reading and learning about backlinks and I find myself stumped as to where I can submit my website to. I understand the logic's and methods for backlinks but just don't know how to find good quality websites to submit my website to. I appreciate any help in advance. Jay
Link Building | | VoodooCreativeLtd0 -
Creating Local Listings for Small Business Clients - Verifying if phone call is only verification option? Are directory submission services worth it?
I'm relatively new to local SEO --- I do a lot of local websites for small businesses (restaurants, bars, hotels, attorneys, dentists) in my area and thought it would make sense to include basic local SEO work with my websites. I have a couple of questions about adding my client's businesses to local business directories... I've started by adding each business to Google, Bing, and Yahoo business listings. I verified these listings with the postcard option which my clients then email to me. I've started adding them to additional directories but have found that many local directories require a phone call to the business to verify it (no other options). How do most SEO companies handle this? Do I ask them to forward their phone to mine for a night? Does it make sense to do local directory submission by hand? I created a spreadsheet for each company and keep track of each directory I submit to (the directory name, verification status, and username & password). I looked at services like Yext but doubt they are as thorough as doing it by hand? Any other advice on local business directory submission would greatly be appreciated. Thanks.
Link Building | | RustySmith0 -
Link Building for extremely niche industry
I understand that when getting links into your site, they need to be good authority but, importantly, also relevant to the information on your own website. I've seen examples for people to find guest posting opportunities on many sites, but these have been for popular industries with mass amounts of people discussing it (travel blogs, fashion blogs), making guest post opportunities more readily available. The company I work for provide doc storage, scanning and paperless solutions. As you can guess, when following these guides to find blogs on our industry, I have come up short with places to ask to guest post on! So, how would SEOmozzers approach building quality, relevant links for a very niche industry such as ours? Also, we'll be building pages for extremely specific types of files (e.g. Microfiche Scanning, A0 Scanning....). For these pages, how will I be able to find relevant pages on these topics to get a link to, because these will obviously be even more niche than doc scanning? Thank you!
Link Building | | janc0 -
Can't rank with certain keywords for the life of me
I have a website http://www.freescrabbledictionary.com in which functions as a scrabble dictionary lookup and word finder for scrabble. There are many keywords that rank well for this niche but the main ones I target are Scrabble Dictionary Scrabble Cheat Scrabble Word Finder Scrabble Help I used to rank well for all these keywords, I am 4th with scrabble dictionary currently but with the other 3 am no where near the top. On March 24th I dropped off the map for scrabble cheat, scrabble word finder and scrabble help. I actually dropped to 9/10th for scrabble dictionary on that date as well but since then I have been able to hold on steady to 4th. I can't figure out why I can't rank for those other keywords anymore. Its almost like Google has penalized me for those keywords. I have contacted Google a few times to ask if I have any penalties and they have told me that I don't. Even though in my backlinking I have targeted these keywords I can't seem to rank for them no matter what I do. The only idea I have come up with is that Google has re-associated those other 3 keywords in a group and separated scrabble dictionary on its own. I have other sites I have created in the same niche and I have noticed if the URL contains "word", "Finder" and/or "cheat" I can rank in the 3 keywords within about a week all the way up to the second page. My main site FSD has the highest DA and PA compared to my other sites. Any idea why I can't seem to rank for those other 3 keywords anymore?
Link Building | | cbielich0 -
How can I find all my "nofollow" back links?
I have reason to believe we're being penalized for having to many links with keyword anchor text, and these links are typically no follow. I wouldn't normally think a nofollow link could do this but I've exhausted all other options. Any idea how I can find these links?
Link Building | | absoauto0 -
Finding Writers for Guest Posting?
Having the toughest time finding writers. I've been pretty successful building links via guest posting, but the problem is I'm writing all the articles. It's seriously draining - and not scalable the way I'm doing. That said - anyone have tips on how to find high quality writers? I'm fine paying $50-$100 per article as long as it's great. Help?
Link Building | | ErikDster0 -
How important are exact keywords in your anchor text?
Hi Guys, I’m relatively new to SEO. I’ve recently started working for a website design company and am in the process of changing the anchor text in the footer of all of our clients sites. At the moment most of them read “graphic design & web development by dara creative” with anchor text being dara creative taking you to our home page. As you can see we are not fully taking advantage of the keywords that could have a higher impact. So I’ve done some keyword research and I hope to concentrate my efforts on the following keywords as the anchor text leading to the home page; website design Dublin, website design Ireland, web developemt Dublin and web design Ireland so it may read something like “web design Dublin by dara creative” However this doesn’t read so well as people may think that the company might be called “web design Dublin”. So the alternative might be “web design in Dublin by dara creative”. So my question is which would rank better? Does google rank the exact searched keywords higher than broader searched words? Any help on this matter would be greatly appreciated. Thanks rob
Link Building | | daracreative0