Sitewide links from blogs we sponsor - A Bad Thing?
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We sponsor a few blogs in our niche. As part of the sponsorship, they include an advert on the RHS or LHS of the blog page. Links are dofollow and are sitewide.
Should I be concerned? Should I be asking for a nofollow instead, if possible?
I've recently disavowed links and am waiting to see what happens with this - hopefully there's a Penguin update soon - but I wondered if the blog links were part of the problem.
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Thanks both.
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Matt Cutts (from Google) actually said on video that links like these are the sort of links that they don't want to see from sites. A link should have a reason to be there and Google's algorithms will have ways to determine which these are.
You might also want to watch this new video from Matt on paid links.
-Andy
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Yes it is bad, better would be to no follow all the links except the home page (which tends to have the best authority).
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