Neglected Blog SEO help
-
I am wedding & sports photographer in San Antonio. I've been busy with photographing sports (lots of them) & totally neglected SEO work for nearly 2 years. I know it's a broad question but what is the best way to get back on track? Should I create a strong landing page with keyword wedding photographer? Should i make separate websites - one for weddings, one for sports? Is PPC good way to jump start? Do I have website structure problems etc? If anyone can comment, that would be great. I am willing to hire SEO experts so if anyone knows anybody, please let me know
My website is www.soobumimphotography.com
Thank you in advance
-
Hi there,
I would stick to one high quality website with separate sections for sports and weddings. My only hesitation is the vast difference in the subject matter and the fact that wedding photography is such an important niche unto itself, but from an SEO point of view, one website is definitely preferable. You'll need to work on site structure and the branding of the wedding and sports sections to differentiate them and not confuse / alienate your potential clientele.
For the home page, I would go with the part of the business that is most profitable (I am guessing weddings?) and use navigation and SEO to optimise the sports photography page. PPC is a great way to get an influx of new traffic, especially if you want to do some conversion rate testing in the early stages, before you have a good amount of organic traffic.
I would consider creating pages for specific genres, even within your chosen niches. For example, a basketball page, including all the basketball content you've created like http://www.soobumimphotography.com/basketball-floor-remote/ and http://www.soobumimphotography.com/2013-nba-finals/
This section would sit under sports and be linked to from http://www.soobumimphotography.com/portfolio/sports/, along with a section for football, soccer, volleyball, boxing...
In terms of conversion, the contact form should be specific to the page it sits on - there is no need for a generic form with engagement and wedding options on the sports page, for example. I would tailor that to ask about the sport, the teams, the league (NCAA? High schoo? Pro?). I'd also really consider reviews or recommendations from your former clients, especially for weddings. They add trust, especially when paired with the people's actual photos. You can use Rich Snippets to include star ratings, and those star ratings can show up in search results: https://support.google.com/webmasters/answer/146645?hl=en
http://i.imgur.com/HMegwvh.png
I hope this provides some ideas for now. Let me know if anything is unclear.
Cheers,
Jane
-
Hi
Whoever you choose to run with, be sure that they...
1. Have a complete "health check" identifying if you been hit by any algorithms. Once the company has this report, they can get to work on removing any poor quality links, duplicates etc. If this is not carried out, any good work you do in terms of future digital marketing is probably going to be a waste of time
2. On-page SEO - Make sure your webpages are optimised. From looking at your site I can see it's a little starved off content, and also i see so much opportunity for new content.
3. On-page SEO - this will also allow you to develop a blog, generating "read worthy" info.
4. Getting registered for Google, Bing LOCAL BUSINESS SEARCH!
This would be a good start for you. PPC is good although I can see some "call to action" elements to add. Remember organic SEO development should be the core of your online marketing efforts, not PPC. I believe PPC should compliment you marketing efforts should you have the budget to do so.
Hope this helps.
Regards
Gary
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seeking SEO contractor
I would like to hire an SEO contractor to assist with some technical/SEO issues on our site (Schema, etc). Can anyone make a recommendation? I am looking to work with a small company. Thank you in advance for any referrals!
On-Page Optimization | | JulieALS0 -
Help optimizing website for speed
Hello, My website is www.likechimp.com and is a University project. I need to optimise the website for speed as the bounce rate is fairly quick - I feel this could be due to how long it takes web site to load? Any tips in increasing internet speed. I am willing to higher someone if they feel they can help! Thanks, L
On-Page Optimization | | xlucax0 -
Is a resource page bad for SEO
This is the page http://www.christoit.com/free-resources/articles. While this page isn't what I would consider to be a "resource page" (there are no downloads or any other resources) The question is, does a page like this that just has links to articles, hurt the overall ranking of the site. If you have any examples to support your opinion that would be great! Thanks so much for all awesome threads and answers on this site. There are some really smart people all in one place!
On-Page Optimization | | Britewave0 -
Local on-page SEO
If it feels like you are doing something wrong, then you 'probably' are... Local on-page SEO When optimising a page for local SEO, and trying tick all the usuals boxes, you find yourself adding words like 'golf clubs leeds' which sounds awful when part of a natural paragraph of text. Does Google recognise this poor use of grammar? We try to be as creative as possible, as not to offend the visitor, but it feels wrong... any advice? Thanks
On-Page Optimization | | indicoll0 -
On page SEO Strategy / What pages to use?
What is the best page to use for targeting your hard to rank keywords? The keyword phrases in question here are "Acrylic Tank Manufacturing", "Custom Aquariums", & "Acrylic Aquariums" As of right now we have created 3 separate pages for each one of these keyword phrases. http://seaquaticaquariums.com/custom-aquariums for "Custom Aquariums" http://www.seaquaticaquariums.com/custom-aquariums/acrylic-aquariums/ for "Acrylic Aquariums" http://www.seaquaticaquariums.com/services/acrylic-tank-manufacturing/ for "Acrylic Tank Manufacturing" Or are we better of using the home page http://www.seaquaticaquariums.com/ for the our main hard to rank for terms. Generally speaking I would think more people will link to our home page.
On-Page Optimization | | SeaQuatic0 -
SEO Structure - Best Advice
Hi Mozzers, I'm wondering if I need to tweak my SEO friendly URL structure slightly. Example: http://www.vintageheirloom.com/vintage-celine/celine-bags would this be better for SEO if it was: http://www.vintageheirloom.com/vintage-celine/bags Perhaps the repetition of 'celine' is unnecesary, but OpenCart ecommerce CMS requires a plugin / modification to enable multiple use of a single term like e.g. 'bags'. Any benefit for $30? Thanks!
On-Page Optimization | | well-its-1-louder0 -
Title Tag suggestions for blog....
Hi Guys. I have been sorting out title tags for a photography site. I have given each page within the website a different title tag but now Im unsure as what I should do with the blog. Blog title tag is currently "Portrait Photographer London | Company Name Blog" This is fine however wordpress combines the homepage title tag with the title of each blog post and imo makes for a long & cumbersome title...such as : "The Obamas Family Portrait | Portrait Photographer London | Company Name Blog" I'm pretty sure I could do better and should do better but Im at a loss, what do you guys think?
On-Page Optimization | | RankStealer0 -
Is On Page SEO Dead?
Hey Guys, Search Engine Roundtable has published a short post about this a few days ago, quoting senior member at WebmasterWorld forums who said: "The way I see it, on-page text today is for the "relevance" part of the total algorithm. The whole algorithm is, in broad strokes, "relevance + connectedness + quality". After you've clearly stated the relevance of the page, then the rest of your ranking power comes from elsewhere. I've added on-page bold tags with no effect. I've added or changed h1 elements with no effect. Not too long ago, those might well have done something, but that's not the game anymore. And moving from a table layout to a CSS-P layout today might get you nowhere, too. It all depends how deeply complicated the table layout was, I think." http://www.webmasterworld.com/google/4408395.htm Is it true? Is on-page SEO really dead? What do you think?
On-Page Optimization | | ShivaS0