Why does someone's FB page rank so highly?
-
Hi Everyone,
i recently ran a non-personalized search and saw that this facebook page https://www.facebook.com/tampapersonalinjurylawyers ranked very highly for both "personal injury attorney" and "tampa personal injury attorney." The page has very few likes, and they don't even post that often. From my limited knowledge, that leaves me guessing it's because its a quasi-exact match facebook page, but that can't be right...can it?
(Ranking screenshot is attached)
Thanks,
Ruben
-
This, in my opinion, is the BIGGEST flaw with Google's algorithm right now. In order to beat back spam, Google gives heavy preference to high authority domains. That's why you see the SERPs dominated by brands right now. If you Google "brown boots", you'll notice each of the top results has little to NO links pointing to that page, but a HUGE overall domain authority.
SEOs are taking advantage of this loophole right now. Because properties like Facebook, Yelp, YouTube, SlideShare, etc have so much trust and equity built up with Google, you can spam the HELL out of them and not get penalized. And even if you do get penalized, it's really no skin off your back because it's just a social profile. No one was finding it through Google before so it doesn't matter if they can't find it in the future.
I rank a ton of YouTube videos and SlideShare documents with really crappy gigs on Fiverr. Low quality social bookmarks, cheap web 2.0s and old school spam link wheels work really well. All the garbage is essentially filtered out by the high authority of the domain.
P.S. You can't find the links with OSE because the link index is only updated once a month, and even at that, OSE's link indexer is pretty sub par.
This response was written by Ryan Stewart.
-
Actually, I just ran it through the free version of seo majestic and found a bunch. So, I guess I should be using more than one backlink checker from now on!
Thanks guys,
Ruben
-
Hey Dennis,
What did you use to find those links? I ran it through OSE, and I got nothing.
Thanks,
Ruben
-
Hi Ruben
For one, he built a lot of links to it
http://www.reflectivepractice.ca/program.htm
http://www.mymakhzenandme.com/the-director.html
http://www.sourceabc.com/alpha/T/
http://theislandpartypei.ca/news.html
http://www.besthotpick.com/alpha/T/
all from sites he probably controls.
If you are going to ask why it's not penalised, that's another long story which is probably already answered here in the QA area somewhere.
-
I would a keyword difficulty analysis on that keyword and check the scores of the other pages ranking there. Remember that the root domain authority still holds a ton of value in rankings (facebook's being 100). And you're right, it's also grabbing some exact match text in the h2, url and body.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I verify a Facebook Page with 28k+ likes on it?
Hi there, I want to get the Facebook page of a fashion blogger verified. This blogger has around 28,510 likes on her facebook book at the moment, can this Facebook page be verified? The blogger has been trying to get the FB page verification done for a long time without any luck. Now the blogger wants me to verify her Facebook page. How do I go about the process? It will be great if you can share a step by step process. And how long will it take to get the page verified? Also, I need to get this done soon, so a quick response will be appreciated. If you want any other info please let me know. Regards
Social Media | | DebashishB
Deb0 -
How do I quickly check which keywords Google index YouTube videos for on first page?
I'd like to create YouTube videos since they can be a good way to rank for certain keywords. So I'd like to find a way to QUICKLY know which of the thousands of keywords I have are most likely to result in a first page result for my video. Is there a tool or technique you can recommend for quickly identifying the keywords I should target?
Social Media | | Interdisplay0 -
5 top things an eCommerce Site Can Do To Improve Rankings and Traffic
Hello, We are a niche eCommerce company with a limited budget but time on our hands to make changes and start projects. For our main keyword we rank 10th. It is a small to medium sized niche. Without knowing the details, I'm looking at the top 5 things I can do for Rankings and Traffic considering on-site, off-site, keeping in mind google updates. Also, what's the best or your favorite Ecommerce ranking/traffic articles? Thanks! Bob
Social Media | | BobGW1 -
How can I have mistaken identity Facebook work history removed from uncooperative person's profile?
My client, a cosmetic surgeon in Lynnwood, WA was attacked earlier today on Facebook by the supposed ex-wife of a cosmetic surgeon in Arizona with whom they have no association. The other practice has a name that is close, but there is absolutely no relationship between the two. We promptly removed the comments from my client's wall and images and blocked the person who posted them. Unfortunately she has posted in her work history on her own page that she works for my client's practice and blocking her has not removed my client's name, logo or fb link from her page. This poster's comments are so tragic and bizarre I'm honestly not sure she is a real person, though the doctor she mentions in her posts does appear to have a real practice in AZ. I could not find a way to report to Facebook that she did not in fact work for my client at any time. I have so far had no response from her to my request to remove it from her About page and due to the bizarre nature of the comments, I don't well trust she'll follow through. How can I have this erroneous work history removed from this person's profile page? Facebook FAQ offered no answers. Thank you.
Social Media | | Sharla0 -
Facebook Fan Page Name Question
I know this is a silly question. But i cant find good advice on the topic anywhere. I have a company fan page with 3,500 fans. However, there were some serious changes to the company name, and i dont want to start a new fan page, because of the current fans. Any ideas on this topic? Regards!
Social Media | | JesusD0 -
How can i make our social network site rank higher?
Our site is currently not in the first 3 pages of Google. it is a social networking site that requires users to login/ register. Much of the content is therefore user generated and is as diverse as the users themselves. The problem is that SEOmoz crawler is not even picking up the keywords i inserted into the site. Does this mean that Google is not even picking them up as well? Our site is www.yookos.com
Social Media | | seoworx123
We are using JIVE, which is best suited for intranets. What can i do to improve the site's rankings?0 -
Facebook Page Options
I know that facebook allows you to change your personal profile to a page. But now they have something else and I don't know what it is. It's another option that might be better than a page. This is for a company. Anyone know what I'm looking for? Thanks!
Social Media | | tylerfraser0 -
What's the best way to get links from images?
I have a few images that I have taken recently and I was wondering what might be the best way to use them. Ideally I would like to get a few links or some interest via social networks. I know I've a few options including: adding images directly to the website adding images to Flickr or similar adding images to Google+ adding images to Facebook adding images to twitpic or similar I was also intending in keeping some images to include directly in posts. Should I concentrate posting images directly on the site or use social networks? Which social networks work well for images? How can I use images to get links?
Social Media | | andywozhere0