Has anyone tried Shop Bot?
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Any advice for a bootstrap retail website trying to grow our backlinks?
Hi there, Our online business https://www.irishcelticjewellery.com is based in Ireland but targets USA and European markets. We have been heavily focused on Adwords as the primary traffic source, and a few months ago attempted to revamp and fine-tune this, which negative results. I believe we moved too fast and changed too many configurations too quickly. Organic traffic has been neglected, and so has stayed flat at approx 10% of traffic, however analytics suggests that the majority of these visitors have less than 30% bounce rate, view more than 6 pages/visit, and have been the source of more than 50% of our sales over a 2 year period. Based on this, I see a huge need to focus on organic now, and I'm wondering if you have any advice on building back-links. I have begun listing the website in as many relevant business directories as I can find, and we recently began pushing the website on social media as much as our budget allows. I'm mainly considering targeting complimentary websites, asking them to link to us in exchange for a 4-5% of each sale originating from their backlinks to us. Is that a realistic approach to building backlinks? and do you think this kind of arrangement will be well-received generally? We're a small operation, with a tight budget. Also, Is social worth pursuing? Thanks in advance, any advice is much appreciated. Alan
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Anyone Have Any Experience With Catch Marketing?
I was recently approached by Catch Marketing about a service they provide that uses a product data feed to create hundreds of pages with "unique" (algorithm generated) content on a subdomain of a website targeting long-tail keywords not already driving traffic to the site. It's an affiliate type setup with a commission-based fee structure. Admittedly not the most elegant solution to driving long-tail keyword traffic but my company is short on resources and long on revenue goals. I'm not really interested in hearing about creating awesome unique content written by a human as the better solution here; although I understand and aspire to those ideals the reality is that I have 60,000 products to market and I'm the only one who writes product content - after I tend to my other responsibilities. Has anyone used or heard of this service? Your feedback appreciated.
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I now that microsites have been frowned upon by may marketers as well like by many marketers. One of my ideas is say you have many different products on one website but sometimes it is a bit difficult to really find. We have built an shopping cart that allows our vendors to build a store and use the cart as their own but running off our servers. What if you take that and combine it with an affiliate marketing strategy but could control the content for each site. Let's say we build a site themed for Weddings and only had those products available in the cart for that theme and it catered information about the product for use for Weddings. Another example would be Baseball: We did the same concept with the shopping cart only having the baseball products on that site. We would provide the details that this is powered by the main company and is a sister site. Could this type of idea be beneficial to extend our products for people looking for the product via nitch vs just random? No link would go back to the main site as it would be it's own site. I am calling a microsite only because it is like one in combination of an affiliate site but without a tracking code link but a place where the customer can buy directly from without leaving the site.
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How Google Shopping Relevance Determined?
After looking at Google Shopping results, I was wondering how the "Relevance" is determined. It would obviously be hugely beneficial to be ranked as one of the top 5 most relevant products, since that is the default sorting criteria. Originally, I thought it was a combination of Price and Seller Rating. But after examining a few examples, that doesn't seem to be the case. When doing a search for "Radian XTSL" - a car seat that our website features - JustKidsStore.com appears at/near the bottom of the Google Shopping list, despite having a competitive price and ranking well for that term organically (8-13). http://www.google.com/products/catalog?q=radian+xtsl&hl=en&safe=off&cid=15471698622239402479&os=sellers# Do you know what the ranking factors are? And if so, can you give a few pieces of advice for best practices? Thanks!
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