Are footer links at the end of each page still considered to be a valid tactic?
-
This is pretty much an opinion question, I was under the impression that footer links had been devalued almost to the point of uselessness, and if they weren't going to be of any real use to the users of the site why bother.
I was speaking to a web developer though whose opinion I do largely trust who remains very pro footer links, and I was wondering what everyone else thought.
Am I being too dismissive, or are footer links on the way out?
-
Google won't use the keyword anchor text in those links so much, but will follow them. They're also very user friendly, and are pretty much expected now a days.
-
From a user experience perspective, I like putting "exit" links in the footer so that when the user reaches the end of the page, he has some relevant links to continue reading content on my websites.
From a SEO perspective, indeed, Google doesn't seem to pass a lot of linkjuice to those links, as long as it identify them as footer links.
-
Google know's it's in the footer (pretty much always) so it will treat it like a footer link. No big deal, just not as potent as a content area link.
-
I'm not sure footer links necessarily carry much SEo weith anymore, but from a user perspective I definitely find them 100% useful.
If I'm reading a long blog post on SEOMoz for example, the links at the bottom allow me to navigate where I want to go next without having to scroll back to the top of the page.
It is also always the first place I would look to find contact information for a website and also for a TOS/Privacy policy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you increase the page footprint, so more links appear on search result?
We want to have more website links to appear in SERP. How to do that?
On-Page Optimization | | WalterHalicki0 -
OMG! does Google really consider text-decoration:none as a hidden link?
So I was reading this article today https://www.mattcutts.com/blog/hidden-links/ Can setting a link to the same color as regular text and applying text-decoration:none really be considered a 'hidden link'?
On-Page Optimization | | cbielich0 -
Links in my website are indexed as separate pages
Hi All, We have pages which has names of people which we have created a Alink when clicked it goes to the related persons name. Now Google has indexed it as a seperate page example www.xyz.com/person/name www.xyz.com/person/name?alinks Now the same page is seen in google 2 times. How can i handle this please
On-Page Optimization | | jomin740 -
301 redirects. If new website is a different business does it still send link authority?
Hi Guys. I'm a music producer and studio owner. I want to start a new business for online music mixing. Instead of starting from scratch I want to use a 301 redirect from my previous site that has built up a little authority over the years. However, the old site is purely for my music studio, there is no mention of online mixing services. Will Google consider this 'odd'? Pass less link juice? Or perhaps pass no authority at all if Google 'decides' the 2 business are unrelated? Cheers in advance guys. Isaac.
On-Page Optimization | | isaac6630 -
How to rank well on 2 keywords - 2 separate pages or 1 combined page
Hi, I have a website about allergy. We ar developing new content, and through keyword research I have discovered that "dog allergy" and "cat allergy" are both very common searches. However, the cause, and symtoms are very alike for these 2 types of allergy so it would make sense to combine the two allergies on one page. So my question is: What do I choose to increase my chances to ranke the best I can for both "cat allergy", and "dog allergy"? Should I develop 2 separate pages for cat & dog allergy or should I do a combined page? (We would of course review the texts so no duplicate content/text would be used if we chose to have 2 pages) I would be so greatful for your advice!! Kind regards, Jeanette
On-Page Optimization | | Mylan-GDM0 -
Page Analysis - Helping Product Pages Outrank Search Results Pages
Hi! We have a lot of our search results pages that have been indexed and outrank our product pages and in some instance the actual product pages barely show up at all. Here is an example query that includes our brand name: http://goo.gl/cgB6W So, we have loads of actual product pages, video pages, etc that should be showing up here, but are not and this is just one example. Unfortunately, there are a LOT of these Search Results pages out there and utlimately we would love to de-index them altogether, but it's going to have to be carefully done. So, was wondering if anyone would want to check out one of our product pages and give any feedback as to what we could change to possibly improve rank or to make them more search friendly or hopefully to help them rise above these indexed search results pages? Here is an example product page: http://goo.gl/2R4IT Thanks!! Craig
On-Page Optimization | | TheCraig0 -
Landing Pages
Howdy Guys, We currently have around 19 landing pages that are near enough identical for each make of car. The content on each page isn't identical but you can tell its a template. Do you think we should change this and just target models instead of makes. Thanks, Scott
On-Page Optimization | | ScottBaxterWW0 -
Does link text "more information" have more weight than a normal link?
Does the anchor text "more information" hold any additional weight than any other anchor text? My suspicion is no, but just wanted to confirm.
On-Page Optimization | | nicole.healthline0