Are footer links at the end of each page still considered to be a valid tactic?
-
This is pretty much an opinion question, I was under the impression that footer links had been devalued almost to the point of uselessness, and if they weren't going to be of any real use to the users of the site why bother.
I was speaking to a web developer though whose opinion I do largely trust who remains very pro footer links, and I was wondering what everyone else thought.
Am I being too dismissive, or are footer links on the way out?
-
Google won't use the keyword anchor text in those links so much, but will follow them. They're also very user friendly, and are pretty much expected now a days.
-
From a user experience perspective, I like putting "exit" links in the footer so that when the user reaches the end of the page, he has some relevant links to continue reading content on my websites.
From a SEO perspective, indeed, Google doesn't seem to pass a lot of linkjuice to those links, as long as it identify them as footer links.
-
Google know's it's in the footer (pretty much always) so it will treat it like a footer link. No big deal, just not as potent as a content area link.
-
I'm not sure footer links necessarily carry much SEo weith anymore, but from a user perspective I definitely find them 100% useful.
If I'm reading a long blog post on SEOMoz for example, the links at the bottom allow me to navigate where I want to go next without having to scroll back to the top of the page.
It is also always the first place I would look to find contact information for a website and also for a TOS/Privacy policy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do to index all my links of my website?
Ok, i have a new website, with only 14.000 page indexed by google, but the potential is big, 1-2 million pages. What i have to do, to force somehow google to index my website faster? This is my website: https://vmag.ro/
On-Page Optimization | | TeodorMarin0 -
How many internal links should a (sub-)page maximal have?
What would the effect of having too much be? Does google stop crawling after a number and punish more internal links?
On-Page Optimization | | brainfruit0 -
Moving from Bigcommerce to Woocommerce on WP. Should we redirect size pages into one page?
We are moving from Bigcommerce to Woocommerce on WP. On Bigcommerce, due to some bizarre reasoning the previous developer had 3 separate URLS for the same product in different sizes - S, M and L. Now we plan to have one product page where the sizes can be selected and 301 redirect the 3 urls to the new one. Is this advisable? Or should we just have 3 separate pages. OR should we have one of the sizes pages as the new page and then redirect the other 2 to this one? I ask this because the site has a LOT of ranking power and we do not want to jeopardise that.
On-Page Optimization | | MashBonigala0 -
Does a / at the end of a URL create a duplicate page?
Hello, I have just used (the amazing) Screaming Frog to check my site and it is listing the two following pages as having duplicate titles, making me think it is seeing them as duplicate pages. http://zenplugs.com/zenplugs-molded-earphones/ http://zenplugs.com/zenplugs-molded-earphones Do I need to redirect one of these? Thanks in advance! Toby
On-Page Optimization | | T0BY0 -
Content for the Home Page
Hi All, I have a Videos website which contains Videos of all types + Family safe type... The home page has sections and Videos listed. Now for SEO purpose i need to have content? this is what i read in most places. What is the kind of content i can place on a Videos website Home page? I can write about a Movie or actor but that content on Home page would that be of any use? We have a About us page etc to know who we are.. Any ideas please..
On-Page Optimization | | Nettv0 -
301 redirects. If new website is a different business does it still send link authority?
Hi Guys. I'm a music producer and studio owner. I want to start a new business for online music mixing. Instead of starting from scratch I want to use a 301 redirect from my previous site that has built up a little authority over the years. However, the old site is purely for my music studio, there is no mention of online mixing services. Will Google consider this 'odd'? Pass less link juice? Or perhaps pass no authority at all if Google 'decides' the 2 business are unrelated? Cheers in advance guys. Isaac.
On-Page Optimization | | isaac6630 -
On hover my links are with additional Parameters while links that are indexed are without additional parameters
On hover my links are with additional Parameters while links that are indexed are without additional parameters does it impact in a negative way. For ex: i have a site http://www.yoursite.com and Its internal pages that are linked to the site are in pattern of http://www.yoursite.com/jobs-in-india?xz=3_0_5 and these are the pages which are interlinked through out the site. When any user click the link they will land to the similar pages with additional parameter even on mouse hover any one can see the same link. while we have used Canonical, so pages that are getting indexed are http://www.yoursite.com/jobs-in-india. But my concern is: - To showing two different link as when Google crawler follow the site they will get the links with additional parameter while in its index its a URL without additional parameter so is there problem that we can encounter or is there any negative impact on ranking?
On-Page Optimization | | vivekrathore0 -
Navigation Links
Our developers typically have a CSS driven html menu at the top of the page with links to inside pages. They then have the same links in the footer. Does this double navigation cause any SEO issues or does Google disregard the second set of links? Thanks, Mark
On-Page Optimization | | DenverKelly0